Why are your personal posts getting likes, while your company page languishes? It’s just another one of those mysterious LinkedIn things. Rather than trying to crack the code, Vanessa Terrier advises bringing your people into your organisation’s LinkedIn strategy if you want it to work.

Text-based content is at all of our fingertips, even without big budgets or technical skills. So it makes sense that 99% of respondents to our State of Policy Comms survey use it. But is that really a content strategy, Filip Lugovic asks? Or just what’s possible?

Ceci n’est pas un café. You don’t always notice it, but things land differently in Brussels. Sound familiar?

During our digital learning session, Lorenzo Marchese highlighted the climate and security debate as a prime example of introducing a new angle.

Goran Karanovic shared the magic formula for AEO success in our digital learning session.

We have more facts than ever, but less understanding of what they mean. And that’s exactly where Shane Parrish reminds us to slow down: look at the source, the incentives, and the evidence. If you’re not filtering, you’re just forwarding. 🔗 bit.ly/4sAdeos

Google AI killed web traffic: Goran Karanovic explained how to be the answer during our digital learning session.

It’s not all unicorns and disco balls for Anna Meusburger. But nerves of steel and a dash of nu metal help deliver results. As for her dream lunch guest… if only we could rewind to 2016.

Monitoring & analytics are about more than data points. Lorenzo Marchese helped connect the dots in our digital learning session.

We've spent 2,000 years believing that if you can't explain something explicitly, you don't really understand it. Yet your best insights often come from somewhere you can't fully articulate. What if that's not a bug, but how expertise actually works? 🔗 https://bit.ly/4spVuvl

Lorenzo’s got big plans, fuelled by double espressos. He lets us in on the best part of his job, and how he gets it done. As for his dream lunch guest… want to take a guess?

Sharp insights served with a warm smile. @annasidonia.bsky.social pairs strategic thinking with a finely tuned political sensibility. She shines under pressure and can pull together a knock-out campaign. Above all, she’s the glue that holds our team together.

There’s no lobby as powerful as love. Even when you’re married to your job, a little affection goes a long way. So be our Valentine today!

We may have mastered the art of critical thinking, but we’ve forgotten sympathetic listening.  Our knowledge is a powerful asset, yet it can also limit our perspective.  Everyone has a vantage point worth learning from. 🔗 https://www.youtube.com/watch?v=AWUDFge4t-4

Even the most thorough plans may overlook a key element within the campaign or project, holding it back from perfection. If you keep missing it, there could be a deeper issue with your creative and strategic approach.

Make listening your communications superpower. Next week, our very own Lorenzo Marchese and @annasidonia.bsky.social will host the digital learning session “Listen Better. Influence More.”

The validation trap is real. As AI gives us constant affirmation, we’ve stopped wrestling with uncertainty. However, in Brussels, this approach can be dangerous, as nuances matter in policy.

She may be the life of the party, but beware of her deadly pen (or, more accurately, keyboard).  With over 15 years of comms experience, our all-rounder copywriter and creative campaign whiz Maya Taal knows just when to deliver the perfect touch of spice.

Jimmy Wales: "Innovators should have fun, seriously."  Wikipedia changed the world through curiosity, not corporate mandates. For Brussels pros juggling high-stakes work: What if our biggest challenges require the kind of engagement that actually feels... enjoyable? 🤔

Want your message to be HEARD? Perhaps it’s time to LISTEN more. Join us for our latest digital learning event on how monitoring and analytics can help you influence more effectively! 📅 Date: February 5th at 3 PM (CET) 🔗 Register: therightstreet.digital/listen-bette...

New year, new comms strategies. 🚀 Our first 2026 workshop with the EASE Comms & Membership Community focused on practical comms planning, with a little help from AI. Guided by Andras Baneth, participants learned to zero in on their priorities and sharpen their message.

As we look toward the new year, the cultural moment is pulling us backward. 2026 is set to lean into rising nostalgia for decades past. Instead of returning to what was, we can focus on what’s worth carrying forward. Read more: https://t.ly/o_DHn

The Right Street would not exist without our amazing team. We laughed, celebrated, handled tough challenges, and drank a lot of rakija. Above all, we did some amazing work and grew stronger. Cheers to all, and here’s to a new and brighter 2026! 🥂

Music, drinks, and chill.  The perfect recipe for the Brussels and Mostar offices’ Christmas parties. Three cheers! 🥂

Are “AI experts” legit?  Our colleague @martabojovic.bsky.social shares her take on this in her latest blog: https://therightstreet.digital/ai-copywriting-experts-hype/

He comes across as quiet, but make no mistake. Goran Sutalo speaks volumes with his web design! Always ready to dive in, he adds just the right dash of flair to every task. (And his guitar speaks even louder. 🤘)

Nothing beats a live event! We were busy putting together @eiturbanmobility.eu’s The Red Carpet Treatment, an eye-catching public action designed to spotlight the future of urban mobility. Here’s a little glimpse into how that unfolded:

Big tyre energy with @tyreseurope.bsky.social. A very thrilled @annasidonia.bsky.social and Veronica Sarno as they steer the Tyres Europe rebrand and new website to the finish line.

What has 40 years covering the EU taught Lisbeth Kirk? In the latest #LoveOrMoney, the founder of EUobserver reflects on her journey from a Danish farm to Brussels, and why editorial independence matters more than ever. Read the highlights and tune in 👇 https://therightstreet.digital/lisbeth-kirk/

Giving sustainable mobility and the @ecf.com the red carpet treatment at Place Lux yesterday with our friends from @eiturbanmobility.eu.