Kellogg is now back in its old bag of tricks, reinserting toys into boxes of Frosted Flakes and Froot Loops. It’s a not-so-subtle play to bring nostalgic parents back into the fold after high-protein yogurts and frozen burritos have seriously dented cereal sales. www.fooddive.com/news/wk-kell...
Why cereal box toys are making a comeback
Companies like WK Kellogg are looking to tap into the nostalgia that millennial and Gen X parents feel for the childhood ritual of scooping out the tiny treasures.
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