S4 Episode 4: Can UPS Still Deliver?

UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring operations, reducing costs, closing facilities and moving away from Amazon volume that no longer fits the economics of the business. With Noel Massie, retired VP of Operations, UPS.

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S4 Episode 3: Can Companies Predict the Future?

Can companies predict the future? Allen Nejah, founder and CEO of SunMan Engineering, joins Aaron Wolpoff and Melissa Eaton for conversation about corporate innovation strategy and the distance between a good idea and a good idea at the right time.

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S4 Episode 2: Apple’s Core Dilemma

Apple has a new CEO. But should John Ternus try to change Apple — or protect what already works? Chris Deaver, former Apple and Disney leader and co-founder of BraveCore, joins Aaron Wolpoff and Melissa Eaton to unpack one of the biggest questions facing Apple's next chapter: how do you evolve a company without losing the culture that made it great?

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S4 Episode 1: Getting Twinkies Out of a Jam

What happens when one of America's most iconic snack brands becomes a multi-billion-dollar acquisition that’s not as sweet as it once seemed? With Rebeca Johnson, ex VP Marketing, Frito Lay.

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S3 Episode 25: Season 3’s Final Fixes

Aaron, Melissa, and Chino close out Season 3 by squeezing in our final fixes, thanking listeners, reflecting on what we've learned from each other and our guests, and teasing what's coming in Season 4, including conversations about sports, space, the future, and many more problems waiting to be fixed by us.

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S3 Episode 24: Reshaping the GLP-1 Economy: A Breaking Consumer Study

In this episode, Aaron and Chino sit down with Lisa W. Miller, ex PepsiCo VP Consumer Strategy & Insights and founder of Lisa W. Miller & Associates, to discuss groundbreaking findings from her latest proprietary research on the rapidly evolving GLP-1 economy.

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S3 Episode 23: ChatGPT vs Claude: Which AI is Winning the PR War?

OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino Nnadi) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT vs Claude rivalry is a branding win or a trust disaster.

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S3 Episode 22: What Even Is a Podcast Anymore?

Spotify recently rolled out "personal podcasts," letting anyone generate a custom AI show with no creator involved. Netflix has a "podcast" category. So what actually counts as a podcast anymore? Is this the beginning of the end of the podcast industry?

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S3 Episode 21: Is Prime Day a Real Holiday Now?

Can Prime Day & other branded celebrations turn into shared cultural moments or are they just crass commercialization? With guest Pearl Servat.

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S3 Episode 20: Brand Collabs – Overplayed or Worth the Hype?

Brand collaborations are everywhere. But for every Swatch x AP with overwhelming demand, there are examples like Nike x Tiffany that leave everyone wondering why those brands aligned. In this episode, we break down the biggest brand collabs in recent history to figure out what works & what doesn't.

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S3 Episode 19: Unraveling High Fashion

What happens when luxury brands sell more than products, but the promise of ethics, craftsmanship, and sustainability? In this episode, our panel explores the growing tension between luxury fashion's premium pricing and the increasing scrutiny surrounding supply chain transparency, labor practices, and sustainability claims.

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S3 Episode 18: Bullish on Bagels?

We talk with marketing & consumer behavior expert Talia Solomon about how to build fad foods like Pop-Up Bagels into lasting brands with staying power.

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S3 Episode 17: Predicting Kalshi’s Future

We grab time with Andrew Lebbos of⁠ Benzinga⁠ (SVP of Licensing) to explore the current state of prediction market platforms like Kalshi and speculate about their long-term potential for good.

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S3 Episode 16: 7-Eleven’s Egg Salad Experiment

7-Eleven has been working on a big comeback for a while. Their first big attempt at reinvention might surprise you: egg salad sandwiches. While quite popular in Japan, 7-Eleven’s big gamble on egg salad sandwiches throughout United States stores is head scratching.

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S3 Episode 15: Spirit Airlines Out of Runway

What happens when a major airline simply runs out of money? In this episode, USA Today’s consumer travel reporter Zach Wichter joins the conversation to break down the shocking collapse of Spirit Airlines and its impact on passengers, employees, competitors, and the future of budget air travel.

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S3 Episode 14: Napster’s Confusing Comeback

Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company? In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to unpack one of the boldest corporate pivots in recent memory: Allbirds’ decision to reposition itself as an AI business after losing nearly all of its market value.

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S3 Episode 13: Allbirds’ AI Reboot

Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company? In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to unpack one of the boldest corporate pivots in recent memory: Allbirds’ decision to reposition itself as an AI business after losing nearly all of its market value.

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S3 Episode 12: Are There Too Many Managers?

Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster? Let's ask a top influential labor economist - Ron Hetrick!

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S3 Episode 11: Is Outer Space for Everyone?

In this episode, global space policy executive Christopher Hearsey joins the conversation to explore the future of commercial spaceflight, the role of private companies, and whether humanity is entering a new era where space truly becomes accessible to everyone.

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S3 Episode 10: Can Target Hit the Bullseye Again?

Target is dropping prices on more than 3,000 items to win back shoppers. But can price cuts alone win back customer trust and brand loyalty? In this episode, our panel analyzes Target’s plan to address declining foot traffic, shrinking sales, and boycotts. We explore whether these price discounts are a short term marketing tactic or part of a deeper brand reset, and whether we think they will work.

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S3 Episode 9: Hired or Hustled

In this episode, our panel explores a troubling trend in today’s job market: companies that exist to exploit job seekers. It’s all so confusing: which of these services provide legitimate help? Which ones are just middlemen that prey on the unemployed? How can job seekers steer clear of the ones motivated by greed that don’t provide any real value?

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S3 Episode 8: Southwest’s LUV Lost

We unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. With brand strategist Rene Huey-Lipton, former strategy lead on Southwest during its golden years and founder of The Dame Collective.

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S3 Episode 7: The REESE’S Controversy with Brad Reese

For generations, a bite of a Reese’s Peanut Butter Cup meant one thing: Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different. In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention.

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S3 Episode 6: The Tipflation Trap

We unpack the growing cultural frustration around “tipflation” where consumers feel forced to leave a tip, and why this is becoming an increasing pressure point for all involved. We debate who really bears the cost in today’s hospitality economy and look at this from all sides.

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S3 Episode 5: The Automation Irony

Automation software is a huge industry. With AI & efficiency tools, we're promised hours back in our workday & peace of mind. Why are we all still stressed & short on time?

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S3 Episode 4: Super Bowl Commercials – Do They Really Work?

This year, companies spent $8–10 million for a single 30-second Super Bowl commercial, before production, celebrity fees, and amplification even begin. It’s one of the biggest marketing bets any company can make, and one of the few remaining moments of true mass, real-time cultural attention. Was it worth it? We get to decide!

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S3 Episode 3: The Pinterest Paradox

Pinterest was once the quiet corner of the internet. A place for inspiration, planning, and imagination. No shouting. No doom-scrolling. No constant pressure to buy. That version of Pinterest is now under threat. Leon Lin (ex-Pinterest) is going to weigh in on our proposed fixes!

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S3 Episode 2: Lego’s Grown Up Gamble

Lego is targeting adult collectors with pricier & more complex kits. But what about the kids? Leo Battersby (ex-Mattel) is going to fix this with us!

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S3 Episode 1: Dry January: The Business of Not Drinking

Is Dry January actually good for business, or is it a self-inflicted economic slowdown? In this episode, our panel explores how Dry January impacts bars, restaurants, beverage brands, corporate culture, and consumer behavior. We break down whether this movement is just a temporary reset that snaps back in February or a signal of a much deeper shift toward mindful consumption, wellness, and long-term habit change.

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S2 Episode 25: Crowdsourced Fixes Vol. 2

In this season finale episode, our panelists discuss crowd-sourced fixes that were submitted to our show, a popular end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences.

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