World Happiness Report

@worldhappiness.report

The world’s foremost publication on global happiness: a partnership of Gallup, the Wellbeing Research Centre, and UN Sustainable Development Solutions Network.

🤳 Social media use in the Middle East and North Africa is among the highest in the world, although considerable differences appear among countries. On average, heavy social media use (more than five hours per day) is associated with lower wellbeing, but the impact depends on how it is used.

In the case of social media, reviewing and translating research into policy guidance is a challenging process. Effective evidence-based policy development requires clear and accurate information on what science can and cannot tell us about key questions of societal importance.

⬆️ Since the first years of the Gallup World Poll (2006-2010), 21 countries have gained a point or more on the 0–10 scale. Most of these countries are in Central and Eastern Europe, reflecting the European happiness convergence that has been clear for more than a decade.

🤔Thinking of submitting a chapter proposal for World Happiness Report 2027? World Happiness Report offers a unique chance for wellbeing experts to come together over an important topic each year. Don’t just take our word for it, swipe to hear from previous authors.👇 (1/3)

Graphic titled “Considering submitting a chapter proposal for WHR 2027?”. Users are encouraged to swipe to hear from previous authors.

The distribution of light, moderate, and heavy social media users is broadly similar around the world. Latin America (24.2%) is home to the highest proportion of heavy users (5+ hours), as well as the Middle East and North Africa (20.2%).

Graph indicating the level of social media use across six regions. 

The data is compiled from students completing the OECD PISA survey (2022) and presented in Figure 5.1 of World Happiness Report 2026. A full citation is provided. 

In Asia: 
8.9% no social media
23.2% < 1 hour
34.5% 1-2 hours
18.1% 3-4 hours
8.3% 5-6 hours
6.9% 7+ hrs

Central and Eastern Europe: 
6.2% no social media
20.9% < 1 hour
35.9% 1-2 hours
20.7% 3-4 hours
9.6% 5-6 hours
6.7% 7+ hrs

In English-speaking countries: 
4.7% no social media use
16.2% < 1 hour
38.1% 1-2 hours
23.7% 3-4 hours
10.5% 5-6 hours
6.8% 7+ hrs

Latin America: 
9.9% no social media use
18.4% < 1 hour
26.3% 1-2 hours
21.2% 3-4 hours
12.1% 5-6 hours
12.1% 7+ hrs

Middle East & North Africa: 
15.0% no social media use
19.8% < 1 hour
26.9% 1-2 hours
18.1% 3-4 hours
10.7% 5-6 hours
9.5% 7+ hrs

Western Europe: 
5.0% no social media use
17.6% < 1 hour
41.4% 1-2 hours
22.3% 3-4 hours
8.8% 5-6 hours
4.9% 7+ hrs

👧📉 Heavy social media use is associated with lower life satisfaction among girls across the globe. Among boys, this significant negative trend is only observed in Western Europe and English-speaking countries.

🇲🇽 In Mexico, higher WhatsApp & Facebook use is associated with higher positive affect. WhatsApp is further associated with lower negative affect and mental health problems. X, Instagram & TikTok use is linked with significantly higher negative affect and mental health problems.

Coefficients presented under the title “Social media platforms and positive affect”

Each line represents a different social media platform, with their logos displayed. The coefficients are:

Whatsapp: 0.040**
Facebook: 0.055***
X: -0.006
Instagram: -0.010
TikTok: -0.032

The source of the graph is ENBIARE (2021), presented in Figure 2.14 from World Happiness Report 2026, published in Chapter 2 and of which a full citation is provided.Coefficients presented under the title “Social media platforms and negative affect”

Each line represents a different social media platform, with their logos displayed. The coefficients are:

Whatsapp: -0.019
Facebook: 0.008
X: 0.078*
Instagram: -0.026
TikTok: 0.114***

The source of the graph is ENBIARE (2021), presented in Figure 2.14 from World Happiness Report 2026, published in Chapter 2 and of which a full citation is provided.Coefficients presented under the title “Social media platforms and mental health problems”

Each line represents a different social media platform, with their logos displayed. The coefficients are:

Whatsapp: -0.012**
Facebook: 0.001
X: 0.005
Instagram: 0.013
TikTok: 0.021*

The source of the graph is ENBIARE (2021), presented in Figure 2.14 from World Happiness Report 2026, published in Chapter 2 and of which a full citation is provided.