Haters will say it's fake, but here's how we started reporting rising Google traffic with this one simple trick 📈
Cyrus Maxx
@zyppy.com
⭕ Founder Zyppy SEO 🧬 SEO/AI, Marketer, Strategist ⚛️ Helping websites w/ Google/AI search 🧰 Follow for posts about Ranking Signals + 10x Content Learn more at: signal.zyppy.com
New: These SEO Strategies Drive 90% of Your AI Visibility Asking if GEO/SEO are the same isn't the right question. If you tweak traditional SEO, you can use the same strategies+tactics for • AI Inclusion • AI Citations • AI Recommendations signal.zyppy.com/p/seo-strate...
These SEO Strategies Drive 90% of Your AI Visibility
Google says, “good SEO is good GEO”.
signal.zyppy.com
I heard we are supposed to publish self-promotional listicles of questionable accuracy. So here are the world's top bald SEO experts: 1. Cyrus Shepard 2. Mark Williams-Cook 3. John Mueller 4. Nathan Gotch 5. Rand Fishkin 6. Danny Sullivan 7. Matt Cutts
What happened to 100 "Content" blogs before Google's HCU and AI Overviews? 85% lost traffic, 11 collapsed, but a handful actually GREW (here's where the lesson is) Great analysis: "The Great Blogging Collapse" danielstanica.com/posts/Great-...
Wish you had screenshots like these with your winning Google traffic? Need to show the boss evidence of your SEO brilliance? Now you can! I built a Google Traffic Simulator that generates traffic charts for any value you choose. Now, anyone can be an SEO genius zyppy.com/traffic-simu...
New: You already know about AI fan-out queries You ALSO likely know that ranking for fan-out queries can increase your chances of getting cited in AI answers But how do you optimize for this? I couldn't find a great guide, so I wrote one. signal.zyppy.com/p/fan-out-fr... Hope you find it useful
Got a site with a big shift in Google traffic? Give me a URL, and I'll run it through the SEO Competitive Analysis tool I built w/ Agent A (partnered with Ahrefs). I'll post the report here: • finds your organic competitors • tracks who gained/lost traffic • analyzes URL-level content-type shifts
Strange to think that Backlinko is owned by Semrush, which is owned by Adobe, which is owned by investor funds like BlackRock and Vanguard If you have any money in index funds or retirement accounts, you probably own a little piece of Backlinko yourself It's Backlinko all the way down
Traditional SEO rankings multiply AI citations Great conversation w/ @chrisraulf.bsky.social on earning AI Citations • Why Foundational SEO Still Wins • The Fan Out Multiplier • How AI Reads Your Page • How AI Reads Your Page www.youtube.com/watch?v=9KNH...
The State of SEO in 2026 Great conversation with the folks at @Adsy_Com - covered nearly every major SEO topic of the year: - Why Google doesn't know who should rank number one until you tell them - How optimizing for CTR can actually hurt you - More, more, more www.youtube.com/watch?v=YSvv...
Traffic Recovery Is Often a Business Problem ft Cyrus Shepard (Adsy Talks ep. 10)
YouTube video by Adsy - Content Marketing Platform
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This video is my weird fantasy about eating, and I think it could become yours. Please enjoy French Bread House. (sound on)
If Google doesn't want your content anymore, what do you do? Had a blast talking with Aneta Samkoff for the Odsy podcast -Affiliate sites win by showing real evidence -93% of winners had proprietary assets -Ranking No. 1 still beats AI citations And more, More, MORE www.youtube.com/watch?v=uz6D...
Google Doesn't Need Your Content Anymore. 400-Site Study Shows What It Wants Instead | Cyrus Shepard
YouTube video by Odys Podcast: The High Stakes Growth Show
youtube.com
New: Ask Me Anything on r/SEO_for_AI — run by @seosmarty.bsky.social - AI Citation Ranking Factors" - Type of content Google rewards in the age of AI - Ranking signals rewarded by Google's Helpful Content systems - Click+engagement signals in ranking content www.reddit.com/r/SEO_for_AI...
Honored to be named Best Speaker of SEO Vibes Summit '26 (though several others were likely more deserving) So remember, the next time you read a post from me, you won't be reading a post from just anybody... You'll be reading a post from award-winning Best Speaker Cyrus Shepard 😏 Think on that
Do Google AI Citation links actually matter? - Best place to rank = #1 Organically - AI Overviews drop CTRs by 50-60% - AI citations themselves send very little traffic But AI Overview citation links have a surprising benefit sorry for the cheesy thumbnail: youtu.be/ynT4ue7bEu4?...
Do AI Citations Actually Matter?
YouTube video by Zyppy Signal
youtu.be
1st Rule of Ranking Factor Club: Someone will get mad at you for calling them "Ranking Factors"
New: AI Citation Ranking Factors Everyone talks about AI Citations as a way to boost visibility + traffic, but what works? To find out I gathered every study/experiment from the past 2 years and scored the biggest wins The result? 22 AI Citation Ranking Factors signal.zyppy.com/p/ai-citatio...
AI Citation Ranking Factors Analysis
Evidence-Based Analysis of 54 Experiments, Patents, and Case Studies. Plus a step-by-step checklist.
signal.zyppy.com
What kind of websites survive Google Zero? www.youtube.com/shorts/IgB1E...
How Can Publishers Survive Google Zero?
YouTube video by Zyppy Signal
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📊 A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact: Redefining Metrics for the AI Search Era - A new guide where I propose a structured way to measure, diagnose, and prioritize AI search: www.aleydasolis.com/en/ai-search...
Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content Google prefers the later IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now
Today I need to create a deck for an upcoming talk, because I waited until the last minute
a person looking out a window with blinds on
ALT: a person looking out a window with blinds on
media.tenor.com
17 Content Types to Survive Google’s Zero-Click Future - Excellent research by @zyppy.com 👇 We know that Google favors different types of sites now. Winning content tends to be proprietary, unique, and solves problems beyond providing information. ....
New: 17 Content Types to Survive Google’s Zero-Click Future Google Zero is coming for many sites, but Google still sends billions of visits per day to the web What kind of content survives? Not generic blog posts. Companies need to shift their content strategy signal.zyppy.com/p/content-go...
New: How to Prepare for AI Shopping & the Future of E-commerce SEO My interview with @timresnik.bsky.social 1. SEOs are sleeping on product feeds 2. SEO Basics become a competitive edge 3. Brand & Loyalty play outsized roles 4. True Agentic Commerce isn't here yet signal.zyppy.com/p/ai-shopping
Prepare for AI Shopping & the Future of E-commerce SEO
Tim Resnik Tells Us What Merchants Should Focus On Right Now
signal.zyppy.com
After a long day of SEO marketing, I like to relax and catch up on the latest LLMs.txt files
New: I analyzed 400+ winning/losing sites in Google search results SEO is far from dead, but it's shifted to sites with very clear profiles And if you're going to invest in SEO in 2026 and beyond, you'll want to pay attention signal.zyppy.com/p/winning-go...
5 Data-Backed Features Of Websites Winning Google in 2026
The Surprisingly Consistent Characteristics of Websites Winning New Google
signal.zyppy.com
Starting NOW over at Reddit: reddit.com/r/localsearch/ Ask me anything about your Marketing / SEO / AI / brand strategy in 2026 April 8, 2026 at 1PM ET
Nifty Tool: "Will it Crawl?" Helps you see if Googlebot can crawl your URL before reaching a 2MB limit willitcrawl.com FYI, it's really difficult to find pages that exceed the 2MB limit, but they exist. Via Rodrigo Stockebrand
