🧵 Ahead of the 10th anniversary of the Brexit referendum vote on June 23rd, we’re sharing 10 Brexit ads over 10 days. First: this ad from the Remain campaign.

Ten years on from Brexit there are still no rules to prevent lies in election ads. We’ve tabled amendments to stop election ads like the infamous Brexit bus misleading voters again. Email your MP and ask them to sponsor them. It takes 1 minute. 👇 reformpoliticaladvertising.org/take-action/...

🧵 Our May 7th elections analysis was published today. The findings are stark: - 41.4% of wards were won by by less than 5% - 398 wards were decided by less than 1% - 9 wards were decided by a 1 vote Election ads will now be increasingly decisive. reformpoliticaladvertising.org/after-the-vo...

@emily4mk.bsky.social speaking at our parliamentary event with the @appgfairelections.bsky.social "Preventing Disinformation in UK Elections" about anti disinformation amendments she is tabling in parliament. 👏 There is a link to listen to the full event in the video below. 👇 youtu.be/1MjxrzwkPhg

Emily Darlington MP on Tackling Disinformation in UK Elections

YouTube video by Reform Political Advertising

youtu.be

🧵We've just published our election update. The elections have showed how politics and campaigning are changing. Vote shares are fragmenting, many contests are being decided by tiny margins, and misleading election ads will be increasingly decisive. 👇 reformpoliticaladvertising.org/read-our-may...

. @greenparty.org.uk MP Hannah Spencer spoke at our recent parliamentary event about how fast disinformation spread and shaped voter perception at her by-election. With tighter elections rules for election ads are now critical. Listen to her and other MPs speaking at the event below.

This week saw genuinely important progress for Out-of-Home measurement. This is particularly encouraging because it is the implementation of a key recommendation Entropy made as part of an industry project a few years ago. 👇 entropyconsulting.io/ooh-mmm-meas...

Industry update: Entropy’s OOH measurement recommendation moves into action - Entropy

Entropy’s OOH measurement recommendation is becoming reality as better quality data for MMM models is made more accessible.

entropyconsulting.io

Insightful piece from @sebjoseph.bsky.social in @digidaymedia.bsky.social on the growth of the creator economy and the more interesting question underneath it. As investment scales, measurement has to catch up. Thanks for including us. 👇 digiday.com/marketing/a-...

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition

The creator economy doesn't exist in one place. Traackr and Creator IQ can serve as a foundation, but one partner can do all of it.

digiday.com

Influencer marketing is about to face a reckoning. Not because it doesn’t work, but because it now has to prove that it does. We’ve written about why, and how to measure what’s actually driving growth: 👇 entropyconsulting.io/influencer-m...

Below I discuss with @mrjamesob.bsky.social the once-in-a-generation opportunity to introduce rules for transparency and to stop lies in election advertising. Please email your MP and ask them to support our recommendations. 👇 reformpoliticaladvertising.org/take-action/... Full interview below.

🧵 MPs are learning how it feels to be a Gorton & Denton resident today. To raise awareness of our recommendations for the Elections Bill we've sent a fake newspaper, The Misleading Times, packed full of dodgy bar charts and made up data to their desks in Westminster.

I recommend reading @sebjoseph.bsky.social's thoughtful and topical piece in Digiday today. Thanks for including me. You can read the full article here. digiday.com/marketing/fu...

Lord David Puttnam opened our House of Commons event with the @appgfairelections.bsky.social speaking about how trust is essential in a functioning democracy. Ahead of the Elections Bill it was certainly topical. You can listen to the full event here. reformpoliticaladvertising.org/listen-to-ou...

It was always going to happen. ChatGPT is getting ads. A prediction we’ll make now: we’re about to get another media incrementality problem. 👇 entropyconsulting.io/what-will-ad...

What will ads in ChatGPT mean for measurement? - Entropy

It was always going to happen. ChatGPT is getting ads. A prediction we’ll make now: we’re about to get another media incrementality problem.

entropyconsulting.io

Posting this the other side of NYE as in this age of disinformation 2026 is going to be a critical year for democracy in the UK. Please have a read of the thread below and see how you can help. We'd appreciate a share to spread the word.

Reform Political Advertising@reformpoliticalads.bsky.social · 7mo ago

🧵With a new Elections Bill expected early next year, the UK faces a once in a generation opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our campaign's progress below and how you can help. 👇

Well, we realised Entropy went a year without a blog about AI. Instead they covered topics like: 📉 What really happens when we stop advertising? 📈 How to make cross-channel attribution as actionable as possible? Read the full list below. entropyconsulting.io/entropys-top...

Entropy’s Top 5 Blogs of 2025 - Entropy

This blog lists Entropy's 5 most read marketing articles of 2025 including the topics of marketing measurement and digital attribution.

entropyconsulting.io

🧵With a new Elections Bill expected early next year, the UK faces a once in a generation opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our campaign's progress below and how you can help. 👇

Listen to our House of Commons event ahead of the Elections Bill "preventing disinformation in campaigning" on Spotify, Apple, Youtube 👉 reformpoliticaladvertising.org/listen-to-ou... Incl Lord Puttnam, @elliechowns.bsky.social Green, @justinmadders.bsky.social Labour, George Freeman Conservatives

Listen to our HoC event "preventing disinformation and misinformation in campaigning" on Spotify, Apple or Youtube. 👉 reformpoliticaladvertising.org/listen-to-ou... On the panel was David Puttnam, Ellie Chowns (Green), Justin Madders (Labour), George Freeman (Conservatives) & Alex Tait (RPA).

. @thatginamiller.bsky.social making some great points about how we can rebuild trust in our democracy at our recent House of Commons event "preventing disinformation and misinformation in campaigning". @appgfairelections.bsky.social @compinpolitics.bsky.social

Lord Puttnam has given an excellent interview in @bylinetimes.bsky.social following our event in the House of Commons last week "preventing disinformation and misinformation in campaigning". You can read it here. www.bylinesupplement.com/p/mistrust-i...

‘Mistrust is Populism’s Weapon’: Lord Puttnam on the Death of Public Trust – and How to Resurrect It

The former Labour peer warns that Britain’s democratic crisis is rooted in a collapse of trust – and in the stories politicians tell to exploit it

bylinesupplement.com

Hear from @greenparty.org.uks @elliechowns.bsky.social making some excellent points about what we need to see in the upcoming Elections Bill. She is speaking after our recent cross party event in the House of Commons "preventing disinformation and misinformation in campaigning".

Ahead of the Elections Bill we've held a key meeting at the House of Commons on "preventing disinformation and misinformation in campaigning". Thanks for excellent contributions from David Puttnam, @elliechowns.bsky.social, Justin Madders, @iancolinlucas.bsky.social, @georgefreemanmp.bsky.social.

🙃 “If you advertise a packet of crisps there’s four different sets of regulations you have to abide by. If you’re advertising for a political campaign there’s practically none.” @alextait.bsky.social sets out some of the challenges, evidence & best practice in regulating election advertising

🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections". It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough. cc @rushanaraalibgs.bsky.social

UK MPs talking about restoring trust in politics take note. Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE

Zali Steggall MP explains how she has introduced two bills to prohibit misleading political ads.

YouTube video by Reform Political Advertising

youtu.be

🧵How much did unregulated election advertising distort the election results? Let’s look at a few of the wafer-thin margins: - Runcorn by-election - Reform beat Labour by 6 votes (0.02% share) - Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)

🧵We've just published our review of the 2025 local council and mayoral elections. They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.

🗳️ With polls this tight, honesty matters. Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up? If they won’t, do they deserve your vote? Email them. It only takes a minute. 👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/