Andrew Carrier 🍸

@andrewcarrier.com

Marketing and comms specialist with a passion for finance, technology and the media. Writes #InMarketing This Week. Let’s work together > https://andrewcarrier.com Oh and #TheWatchLeague: I created it; you curate it > https://thewatchleague.app

I understand the rationale behind these decisions but I wish politicians and brands like Apple would take a more principled stand sometimes. Apple has all the brand recognition in the world. It doesn’t need Twitter. Why pander to the Nazi? Imagine the boost if Ternus opted for Bluesky instead.

New Apple CEO John Ternus now has his own X account - 9to5Mac

The new Apple CEO has just launched their social media presence on X, with the handle @johnternus. His bio is...

9to5mac.com

Another interesting piece from @jemima.bsky.social. She ends by touching on what I think will be the big theme of the next 12 months: the backlash against AI. “The more AI encroaches on our lives, the more I feel myself wanting to return to doing more effortful things.” Marketers, take note.

Summer might be ending, but we can hold on to some of its magic

It offers not the opportunity to do nothing but to have the time to do things slowly

ft.com

🗞️ What’s new Apple has begun rolling out ads in Apple Maps in the US and Canada — in suggested places before a search and in results after one. Apple says it’s privacy-first: no personalised targeting, no data tied to your Apple Account. (via 9to5Mac)

Ads have landed in Apple Maps, and they are as bad as expected - 9to5Mac

When we ran a poll last month, the overwhelming majority of 9to5Mac readers agreed that Apple should exit the ad...

9to5mac.com

No one knows how much Apple is going to charge for this thing but most expect it to be $2,000+. I’m a geek. I’m first in line for new tech, especially new tech from Apple and yet… Inferior camera system, no FaceID, no MagSafe. That’s a tough sell even to me.

25% of US adults are interested in the iPhone Ultra – but won't pay for it

Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a...

9to5mac.com

An industry wrote the rulebook for a fully electronic IPO. A bank bought trust rather than build it, backing a rival's shared infrastructure. And Brian Solis reckons your next customer might be an AI agent scanning your pricing page for gaps. All in #InMarketingToday...

Trust used to be a story — now it's infrastructure — InMarketing Today

Three sectors are quietly rebuilding trust as infrastructure rather than relationship. An industry standard replaces the phone call and the email chain. A roster of blue-chip investors does the

andrewcarrier.com