Why are ethnicity pay gaps still so hard to see? On the latest Accidentally Brilliant, Josh Wheeler sits down with People Like Us co-founder Sheeraz Gulsher to talk fair pay, representation and why businesses need to understand their data. bebroadcast.co.uk/3290-2/
Be Broadcast
@bebroadcast.bsky.social
Be Broadcast is a specialist broadcast PR consultancy.
BBC News at Ten AND every BBC local radio station. Not bad. Our Uswitch campaign found the human story behind energy switching: people are worried about making the wrong decision. 36% said that fear had stopped them switching. Here's Richard Neudegg. www.youtube.com/watch?v=MNTm...
BBC News At Ten: Uswitch
YouTube video by Be Broadcast
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When brands work with talent, what are talent managers actually looking for? Jennifer Delgado and Ashley Rudd from Moda PR joined Accidentally Brilliant to talk about credibility, personal brands, high profile campaigns and why the best partnerships start long before the brief lands.
Trump started the story. FIFA inherited the scrutiny. 48,000+ broadcast reports later, the question became whether World Cup 2026™ can still be seen as independent. View our Mission Control report on this: bebroadcast.co.uk/broadcast-pr...
Representation is often measured in percentages. Laura Burch measures it in moments. In the latest episode of our pod, Accidentally Brilliant, we talk about class within PR. youtu.be/uuCGBTJKy1k?...
Our founder Josh Wheeler featured in Newsweek discussing Andy Burnham, ‘Manchesterism’ and the challenge of taking a Greater Manchester challenger brand from outside Westminster to the centre of power. Read the full article here: www.newsweek.com/how-keir-sta...
Last week, we supported Uswitch's Safer Screens campaign with Greg Rutherford, including a standout interview on Sky News Breakfast with Sophy Ridge and Wilfred Frost on first-phone pressure for parents. Speaking about why so many parents feel worn down by first-phone pressure.
The news no longer feels like a sequence of events. It feels like a condition. Our latest Mission Control report analyses seven months of News at Ten: 80%+ contained at least two crisis/scandal-led stories, while only 3% focused on resolution or progress. Read it: bebroadcast.co.uk/broadcast-me...
Media narratives can shift incredibly quickly once momentum starts building. Our founder Josh Wheeler, featured in Newsweek yesterday, discussing the growing pressure facing Prime Minister Keir Starmer and how public perception can rapidly evolve once scrutiny intensifies.
Josh joined Sky News earlier to talk all things Kanye, Wireless and PR www.youtube.com/watch?v=EGs4...
Episode 10 of Accidentally Brilliant is live with @jamescrawford.bsky.social wford (PRAgencyOne, AMEC). Measurement, attribution, GEO, and what PR can actually prove. Watch: youtu.be/n03y9BCVyxo #PR #Comms #AMEC #GEO #PR #PublicRelations #Comms #Measurement #AMEC #GEO #AI
Broadcast doesn’t just cover political moments, it shapes them. After Morgan McSweeney’s resignation, Mission Control tracked every radio and TV mention to 11:30. Who was named, how they were framed, and who felt viable on air.
PR confidence isn’t about being loud. It’s about being clear. New Accidentally Brilliant episode out now🎙️ @darrylsparey.bsky.social on the confidence to say what you’ll deliver, measure it properly, and commit to it in writing. Plus GEO, accountability, and why PR needs to own what happens next.
Stephen Waddington has spent 25 years in the industry and now runs Socially Mobile, opening doors for people who never get handed the usual chances. We talk credibility, leadership, and what PR needs to become next. New Accidentally Brilliant episode out now. youtu.be/d-mbCx3BpzY
Here's @joshtwheeler.bsky.social on BBC Manchester with Joel chatting about why Keir Starmer joining tiktok can only be a good thing. The challenge for a PM is that TikTok rewards scrappy, authentic, challenger-brand energy - far easier in opposition than in Gov. www.youtube.com/watch?v=yKvp...
BBC Manchester: Be Broadcast
YouTube video by Be Broadcast
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The new Accidentally Brilliant episode is live. This one features Nina Webb from Brazen PR. A conversation about belief, bold ideas and the impact of helping others rise. Listen now. #AccidentallyBrilliant #BrazenPR #BeBroadcast
The power of “yes” matters more than people think. Our latest Accidentally Brilliant episode features @gaydio.bsky.social's @krissherbert.bsky.social - a brilliant example of what happens when you say yes to the opportunities that scare you, stretch you and shape you. Episode live now.
🎄 It’s official: Britain has defrosted. Mission Control caught the first Christmas song of 2025 “out in the wild” - BBC Radio Solent, Alun Newman, All I Want For Christmas Is You. “Feeling an eight or nine… maybe a ten.” Same, Alun. Same. 🎅 #Christmas #BeBroadcast
Was Rachel Reeves surprise speech a PR win or a lose? Find out our thoughts via @joshmilton.bsky.social and @metro.co.uk metro.co.uk/2025/11/04/r...
Did you catch Be Broadcast's latest analysis of @greenparty.org.uk @zackpolanski.bsky.social in the @washingtonpost.com?
Check out our latest data highlighting @zackpolanski.bsky.social's impact on broadcast media - all in @metro.co.uk Mission Control, our analytics tool, reveals that the Greens are up 44% while every other major party has fallen by as much as 85%. metro.co.uk/2025/10/23/b...
The Breakdown: The rise of Zack Polanski and his Green Party
The latest from Alright Gov.
metro.co.uk
What if success wasn’t about changing who you are? In Accidentally Brilliant, Caroline Eardley of Full Volume PR joins us to talk about confidence, honesty and the power of being unapologetically yourself. #AccidentallyBrilliant #BeBroadcast #FullVolumePR #Leadership #Authenticity
Every founder has a story - PR helps them tell it. In Accidentally Brilliant, Yvonne Eskenzi from @eskenzi.bsky.social shares how bold ideas and brave voices create lasting impact. #AccidentallyBrilliant #TechPR #StartupStories #CreativeThinking
Yvonne Eskenzi didn’t plan to shape #cybersecurity PR - she stumbled into it. In Accidentally Brilliant, she shares how curiosity and timing turned uncertainty into impact. #CybersecurityPR @eskenzi.bsky.social @joshtwheeler.bsky.social
Some break under pressure; others find clarity. In Accidentally Brilliant, we explore why adrenaline junkies thrive - not for chaos, but control. @polpeo.bsky.social @katehartley.bsky.social @joshtwheeler.bsky.social #CrisisLeadership #MarketingStrategy #Storytelling
When chaos hits, the mind spirals. But in Accidentally Brilliant, we explore why catastrophising happens - and how reason helps us lead through it. Calm thinking is the real power. @polpeo.bsky.social @katehartley.bsky.social @joshtwheeler.bsky.social #CrisisComms #Leadership #CreativeResilience
Change takes voices, visibility and persistence. In Accidentally Brilliant, we discuss the evolution of LGBTQ+ rights in PR - and how being open can shift culture. @polpeo.bsky.social @katehartley.bsky.social @joshtwheeler.bsky.social #LGBTQ #PRForGood #BrandPurpose
The best ideas rarely start in boardrooms. They appear in chaos, curiosity and chance. That’s Accidentally Brilliant - the Be Broadcast podcast exploring the sparks that shape success. @polpeo.bsky.social @katehartley.bsky.social @joshtwheeler.bsky.social #PRPodcast #CreativeThinking #BroadcastPR
Lisa Nandy has warned that PSB content must be more prominent on YouTube - and she’s ready to legislate if needed. What does this mean for broadcasters, platforms and audiences? We break it down in our latest blog bebroadcast.co.uk/psb-prominen... #BroadcastPR #Media #PSB