James Crawford

@jamescrawford.bsky.social

PR God. Ha! Manchester | London | Worldwide www.PRAgencyOne.co.uk

Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era. It’s a call for shared standards, transparency, and honest data, for AI in PR. Read the full report here: www.pragencyone.co.uk/media-blog/g... #PRMeasurement #AI

Generative AI Tracking Report

Generative AI is changing how people consume information, and tools promise to measure brand visibility in ChatGPT, Gemini & Perplexity.

pragencyone.co.uk

Titchmarsh is going in hard on Avocados, the national symbol of the oppressed millennial community. Those delightful green fruit have had quite the ride, traversing the highs and lows of public opinion. www.thetimes.com/uk/environme...

Choose Weetabix over avocados to save the planet, says Alan Titchmarsh

The fruit is destroying the environment and is a leading cause of hand injuries, its detractors claim. Refuse to eat them, says the TV gardener

thetimes.com

Every morning I spend at least an hour reading the news but right now I really can’t face it. So I played a lot of chess instead but this morning got hammered 3-0. Stupid memes on Insta have been a salvation. Thank god the gym has a spa or honestly I’d struggle to switch off.

I tested an AI avatar of myself using Synthesia. It’s strange but has real potential for translating proposals and making business content more engaging. Some will love it, others will find it dystopian. I am still figuring out where I stand on it. It’s a bit nuts!

It’s pretty wild times out there. Trying not to let geo-political issues you have no control over live rent free in your head is hard. Photos of my kids eating pancakes helped today. Hope you are all good. Keep smiling!