Marcel Bogers

@bogers.bsky.social

Professor of Open and Collaborative Innovation at Eindhoven University of Technology

Where would you take students to start a course on open innovation? In Eindhoven, the Philips Stadium makes surprising sense: PSV’s strategy connects people, organization and the Brainport ecosystem—and combines competition with openness. A rather good first classroom.

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Telling people that I spent last Thursday evening in a cellar full of hooks and cool people has led to some follow‑up questions I hadn’t anticipated… 👀 Such a useful book! Happy to be there to celebrate the launch.

Mike Young@mkeyoung.bsky.social · 7mo ago

Official launch of #SocialMediaforResearchImpact with @bogers.bsky.social yesterday! Thanks to everyone who showed up and made this a special day for us, including @courtneyherms.bsky.social , Malene David Juul Jensen and Raluca Stana. @routledgebooks.bsky.social

What if universities help address global challenges through ecosystem orchestration? Our new invited article in Research-Technology Management explores the idea of the Fourth Generation University, which is part of our broader research agenda and aligned with the new institutional plan at @tue.nl.

The fourth-generation university (4GU) represents a fundamental shift in how universities engage with innovation ecosystems. While entrepreneurial universities emphasize commercialization and direct economic engagement, 4GUs explicitly organize their teaching, research, and valorization activities around societal transformation missions while orchestrating regional innovation ecosystems. For R&D managers, this transition creates new strategic opportunities: Small and medium-sized enterprises (SMEs) gain access to research infrastructure and collaborative networks otherwise beyond their reach, while large corporations can externalize exploratory research and participate in system-level solutions to grand challenges. We develop a working definition of the 4GU and demonstrate its practical implications through Eindhoven University of Technology’s evolution within the Brainport ecosystem, showing how this model creates value for R&D managers through ecosystem participation rather than bilateral knowledge transfer. We provide a staged implementation framework that guides firms from ecosystem assessment to co-orchestration, supported by multitier performance metrics that balance traditional innovation outputs with ecosystem development indicators. This article contributes to innovation management practice by reframing university–industry collaboration as ecosystem development—essential for addressing the complex, interdependent challenges that define contemporary innovation.

🎉 Launch day! Our book #SocialMediaForResearchImpact is officially out. Back in the early 2010s, I started sharing research on Twitter. That simple practice made me a "hub" in my network—and led to meeting my co-author Mike Young @mkeyoung.bsky.social through social media itself. (1/3)

Social Media for Research Impact: A Guide for Scholars

A new guide helping researchers worldwide navigate social media effectively. Features the Researcher's Social Media Compass and voices from every continent.

marcelbogers.com

Denmark's postal service delivered its last letter yesterday, ending 400 years of operation. One of the world's oldest business models is now history. What can we learn from this transformation? I explore the lessons in my latest post: www.marcelbogers.com/blog/2908161... #BusinessModel #Innovation

The End of a 400-Year Business Model: Lessons from Denmark

Denmark's 400-year postal service ends, marking the demise of one of the world's oldest business models. Research reveals critical lessons for managing innovation.

marcelbogers.com

I’ve published a new blog post that reconnects with themes from my inaugural lecture in 2022 and explores how my work on open and collaborative innovation has evolved over time. It offers background, framing, and what readers can expect from the broader project. www.marcelbogers.com/blog/2739869...

Tackling Societal Challenges Through Open and Collaborative Innovation / Blog | Marcel Bogers

From the same room where I graduated to becoming a professor—my journey in open innovation research and why collaboration is essential for tackling climate change, pandemics, and societal challenges.

marcelbogers.com

After a great morning run, we are ready for another day of bridging theory and practice in #OpenInnovation during our World Open Innovation Conference, starting with an excellent keynote by Vinit Parida on 'Digitally-Enabled Business Model Innovation in Industrial Ecosystems'! 🚀 #WOIC2025 🌍

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I'm very proud and excited to kick off the 12th World Open Innovation Conference, together with my partner-in-crime Marisol Menendez. 🚀 Starting with Ann-Kristin Zobel's keynote on 'How Open Innovation Helps Address Wicked Problems! 🤩 Looking forward to a great #WOIC2025 here in Bilbao! 🌍

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If you use social media for research impact, how do you define success? For example, are you most interested in sharing findings with colleagues/the world, attracting readers, discussing work, getting media coverage, securing a TED talk invite or something else? Do you have specific goals? 🧪

Marcel Bogers@bogers.bsky.social · 12mo ago

It was a great pleasure to present our forthcoming book "Social Media for Research Impact: How scholars can share ideas, build networks, and make a difference" (with Mike Young @mkeyoung.bsky.social) during a seminar at FGV EAEAP @fgvoficial.bsky.social in São Paulo, Brazil.