Mike Young

@mkeyoung.bsky.social

Author of 📘 Social Media for Research Impact. Workshops for researchers & universities. Ex-University Post editor, Copenhagen. Here mostly for #philosophy #history. Website: https://mikeyoungacademy.dk/

Did my ‘short-form writing for digital platforms’ teaching, part of a larger Medical Writing course in Copenhagen last week. Always great fun, lots of writing and learning, and elevator pitches for the participating scientists!

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Provocative claims about social media for university comms teams: ▶️ Virality is a distraction. ▶️ Communicators encourage researchers to present results, not reveal doubts. ▶️ The job is their institution. It is not helping researchers help others. More: mikeyoungacademy.dk/i-asked-70-u...

I asked 70 university communicators to respond to five provocative claims about social media

In the book Social Media for Research Impact we explored the routines researchers used to reach people affected by their work. But do researchers and university communicators see the role of social me...

mikeyoungacademy.dk

I just got back from the Research Excellence Day at the NEOMA Business School in Paris, after doing a workshop on ‘Using AI tools to improve your research communication and networking’. Let me know in the comments if this is a theme that your institution would also be interested in exploring!

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My 'Research Impact with LinkedIn' workshop at DTU in Copenhagen last week focused on one thing: Finding the right people. We work with LinkedIn profiles and with posts, but the core is about linking up with the EXACT people who matter. Thanks to DTU Engineering Technology for inviting me!

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Book signing! One batch of ‘Social Media for Research Impact’ for Christine Møller (with the cool shades!) of Medical Manuscripts. Books on the way for some lucky people in her network. My co-author @bogers.bsky.social is in the Netherlands. Wish you were here with us!

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Telling people that I spent last Thursday evening in a cellar full of hooks and cool people has led to some follow‑up questions I hadn’t anticipated… 👀 Such a useful book! Happy to be there to celebrate the launch.

Mike Young@mkeyoung.bsky.social · 6mo ago

Official launch of #SocialMediaforResearchImpact with @bogers.bsky.social yesterday! Thanks to everyone who showed up and made this a special day for us, including @courtneyherms.bsky.social , Malene David Juul Jensen and Raluca Stana. @routledgebooks.bsky.social

🗃️From the archive: "Whether they realise it or not, part of what folks are lamenting in the transition from Twitter to X is the way many of Musk’s recent policies have increased barriers to not just posting, but lurking as well." #X #Bluesky

Building an alternative to academic twitter relies on centring the experiences of lurkers - LSE Impact

Gina Sipley argues making social media useful for those who don't publicly engage with the platform ‘lurkers’ is core to effective academic social media.

blogs.lse.ac.uk

I'll be joining the panel discussion on social media - my favorite thing I was involved with during my PhD. Come join in the talks!

Mike Young@mkeyoung.bsky.social · 6mo ago

Book launch of #SocialMediaforResearchImpact. Please tell your colleagues if you are in Copenhagen! 📅 19 February 2026, 15:00–17:00 📍 Munkekælderen, Frue Plads 4 (University of Copenhagen #UCPH) 🖊️ Registration link is here: forms.gle/2ePTNbCf6d17... Everyone is welcome! @bogers.bsky.social

Book launch for 'Social Media for Research Impact'

TWEETORIALS: They are still worth it! When scientists left Twitter/X, many also left the ‘tweetorial’ behind. That’s a pity. Because they are the perfect antidote to AI-generated slop on newsfeeds. Here is my latest blog: mikeyoungacademy.dk/tweetorials-... I appreciate any reposts! [Thread]

Tweetorials: Why they may still be worth it

There is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special.

mikeyoungacademy.dk

TWEETORIALS: They are still worth it! When scientists left Twitter/X, many also left the ‘tweetorial’ behind. That’s a pity. Because they are the perfect antidote to AI-generated slop on newsfeeds. Here is my latest blog: mikeyoungacademy.dk/tweetorials-... I appreciate any reposts! [Thread]

Tweetorials: Why they may still be worth it

There is something quietly subversive about unfolding an idea step by step. I asked Tony Breu, who helped shape tweetorials as a genre, what it is that still makes them special.

mikeyoungacademy.dk

Most science social media aren’t built for doing science. But one platform is — and it has reshaped #marine #biology. It is the kind of thing scientists on Bluesky will appreciate, so: Here’s a thread on the platform iNaturalist @inaturalist.bsky.social 👇 mikeyoungacademy.dk/why-niche-so...

Why niche social platforms like iNaturalist matter to science

Forget viral content. Here is a quiet social platform where researcher impact comes from verified observations and open science

mikeyoungacademy.dk

How to avoid politics on Bluesky 🦋 [THREAD] When scientists left X, many hoped for a quieter space. But politics will take over your feeds unless you actively do something about it. This guide will help you if you just want to follow your scientific interest! mikeyoungacademy.dk/researchers-...

Researchers are (also) stoking politics on Bluesky. Here is how to avoid it

When researchers migrated from X to Bluesky, the hope was for a quieter space. They wanted less outrage, and more science. But reality is biting back. So here are a few tips to avoid the politics anyw...

mikeyoungacademy.dk

How to avoid politics on Bluesky 🦋 [THREAD] When scientists left X, many hoped for a quieter space. But politics will take over your feeds unless you actively do something about it. This guide will help you if you just want to follow your scientific interest! mikeyoungacademy.dk/researchers-...

Researchers are (also) stoking politics on Bluesky. Here is how to avoid it

When researchers migrated from X to Bluesky, the hope was for a quieter space. They wanted less outrage, and more science. But reality is biting back. So here are a few tips to avoid the politics anyw...

mikeyoungacademy.dk