Brie E Anderson | GTM, GA4, Looker

@brieeanderson.bsky.social

I do analytics stuff for marketers. I like building stuff. I drink too much coffee.

“SEO experts are positioned to own the AX (agent experience) function.” Profound believes AX will become the most important function in marketing. - James Cadwallader, Profound #seoweek

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You know what was really scary? When I left my therapy appointment on Monday and my therapist, in an attempt to comfort me, said “You’re not symptomatic at all though, all of your responses are appropriate to the situation” So.. that’s where we are in the US currently 😅

If you are prompting an LLM for keyword clustering and want to improve the output, include the following: 1. Provide the website focus 2. Provide the sitemap (you know, the big sections of your site) 3. Important aspects related to the brand: brand differentiators, best sellers, what have you.

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Check which pages people actually engage with, not just click on... Oh, and also check with pages people actually complete the intended goal on... And which pages are share-worthy thus building social proof.. & so on. (just a reminder that ANY metric can be a vanity metric when measured alone)

Nikki Pilkington@nikkipilkington.bsky.social · 2y ago

Check which pages on your website people actually VISIT from search, not just what ranks. Rankings mean nothing if nobody clicks.