Briony Latter

@brionylatter.bsky.social

Social sciences/psychology climate change researcher (public engagement etc.) from a creative background 📷 Based at @cast-centre.bsky.social, Cardiff University, Wales/Cymru 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Northern. She/her www.brionylatter.co.uk

From celebrities to neighbours, the people around us can nudge us towards better climate choices. A new study, led by CAST's Dr Sam Hampton, with Prof Lorraine Whitmarsh MBE (University of Bath) & Dr Briony Latter (Cardiff University), shows how 📣 Read the blog post summary of the key findings 👇

Who people trust matters: new CAST study maps a path to climate action - CAST

From celebrities to neighbours, the people around us can nudge us towards better climate choices. A new study led by CAST researchers at the University of Bath shows how.

cast.ac.uk

Really useful new paper by @brionylatter.bsky.social @samhampton.bsky.social @lwhitmarsh.bsky.social mapping how social influence shapes climate attitudes & action. Excellent resource for thinking about designing interventions, determining best points of influence. Critically, keep talking about it

Briony Latter@brionylatter.bsky.social · yesterday

⭐ New paper in @natclimate.nature.com: Social influence shapes climate attitudes and action ⭐ Excited to share this from @samhampton.bsky.social, me & @lwhitmarsh.bsky.social, bringing together evidence on how influence operates in the context of climate action. www.nature.com/articles/s41... 1/

I’m so in on discovering any new research on who, what, and how to have more #ClimateInfluence , with extra attention to the “unexpected messengers” who have it and could better use their stories. Kudos to @brionylatter.bsky.social and colleagues, and to @natclimate.nature.com for publishing.

Briony Latter@brionylatter.bsky.social · yesterday

⭐ New paper in @natclimate.nature.com: Social influence shapes climate attitudes and action ⭐ Excited to share this from @samhampton.bsky.social, me & @lwhitmarsh.bsky.social, bringing together evidence on how influence operates in the context of climate action. www.nature.com/articles/s41... 1/

How can football maintain climate action when institutions don’t offer credible leadership? ⚽ CAST's Jesse Wise, Dr Briony Latter and Dr Sam Hampton explore how we can maintain climate hope and action in sport in our latest blog post. Read the blog post 👇

Holding out for a hero or taking the lead? Maintaining climate hope and action in sport - CAST

CAST's Jesse Wise, Dr Briony Latter & Dr Sam Hampton explore how football can maintain climate action when institutions don’t offer credible leadership.

cast.ac.uk

Excellent report Briony. We support and applaud athletes who speak up about climate change. 👏🏻 We strongly encourage sporting organisations to take the lead in reducing their impact on the planet. 🌍 We also wish to see an end of big oil using sport for green washing. 🛢️

New press release from Cardiff Uni about my work published earlier this year with @pledgeball.bsky.social @cast-centre.bsky.social exploring how athletes (and people who work with them) envisage the future of sport and athletes in the context of climate change www.cardiff.ac.uk/news/view/30...

How athletes envisage the future of sport during climate change

Structural change is urgently needed to support athletes in a changing climate.

cardiff.ac.uk

It's not too late to book! Join us for 'Destination: Spain', 45 minutes of flight free stories followed by a Q&A, all about getting from the UK to Spain without flying. Get your free tickets below and join us online next Weds 20th May. www.tickettailor.com/events/fligh...

Select tickets – Destination Spain – Zoom

Destination Spain – Zoom, Wed 20 May 2026 - Have you ever considered taking the more scenic route to Spain? How about making the journey itself a part of the holiday? Spain is the most popular…

tickettailor.com

I'll be sharing info from my wonderful holiday last year when I traveled by train (and bus) from Cardiff to San Sebastián and Bilbao! Spoiler: travel was quick and very easy, and northern Spain was well worth visiting (food was incredible).

Flight Free UK@flightfreeuk.bsky.social · 3mo ago

FREE ONLINE EVENT COMING SOON! Destination: Spain. How you can get to the UK's fave holiday destination without flying💡Grab your free tickets below, and join us online on Weds 20th May at 7pm. www.tickettailor.com/events/fligh...

I'll be sharing info from my wonderful holiday last year when I traveled by train (and bus) from Cardiff to San Sebastián and Bilbao! Spoiler: travel was quick and very easy, and northern Spain was well worth visiting (food was incredible).

Flight Free UK@flightfreeuk.bsky.social · 3mo ago

FREE ONLINE EVENT COMING SOON! Destination: Spain. How you can get to the UK's fave holiday destination without flying💡Grab your free tickets below, and join us online on Weds 20th May at 7pm. www.tickettailor.com/events/fligh...

I was filmed for some promo for mine and @samhampton.bsky.social's new research into hairdressers as everyday influencers on climate change and sustainability. Lovely to have insights from Harriet Barber from sustainable hair salon B Hairdressing too. www.bath.ac.uk/announcement...

Hairdressers could be a secret weapon in tackling climate change, new research finds

Salons can be influential in prompting climate conversations - research

bath.ac.uk

The University of Bath@uniofbath.bsky.social · 5mo ago

Could hairdressers be the UK’s secret weapon in tackling climate change? New research from the University's @cast-centre.bsky.social reveals that hair salons are hubs of trust, community and conversation where climate action can take root and spread. Read more: https://bit.ly/4rqKQnn #Research

People expect 'greens' to be talking about climate - 'of course they'd say that, they're an environmentalist' But when people who aren't the usual suspects talk about it, it turns it from a niche concern to a mainstream concern 'Everyday influencers' are vital for reaching social tipping points

Briony Latter@brionylatter.bsky.social · 5mo ago

Public engagement and climate change: exploring the role of hairdressers as everyday influencers ⭐New paper!⭐ Two research projects exploring the influence that hairdressers—as widespread professionals in conversational spaces—have w/ clients about climate & sustainability. doi.org/10.1057/s415...

Front cover of journal article

Public engagement and climate change: exploring the role of hairdressers as everyday influencers ⭐New paper!⭐ Two research projects exploring the influence that hairdressers—as widespread professionals in conversational spaces—have w/ clients about climate & sustainability. doi.org/10.1057/s415...

Front cover of journal article

⭐ NEW 'future visioning' research on sport & climate change ⭐ @pledgeball.bsky.social @cast-centre.bsky.social Key messages below from athletes & those working w/ athletes about: ❌ Barriers to action 🏔️ Imagining the future of sports 🚴‍♀️ Imagining the future of athletes ❓ Enabling a positive future

The Centre for Climate Change and Social Transformations (CAST)@cast-centre.bsky.social · 6mo ago

How do athletes envisage the future of sport? 🥇 In this CAST briefing with Pledgeball, Dr Briony Latter (@brionylatter.bsky.social) explores how athletes feel about the future of their sports in the context of a changing climate. Read the briefing: cast.ac.uk/wp-content/u... Key messages thread 🧵

Cover page of CAST Briefing 45, dated February 2026, titled: "Climate change in 2050: How athletes envisage the future of sport." The top half shows an image of a panel of two people, including an athlete, seated at a press‑conference style table with microphones. Below it are key messages about athletes’ views on climate impacts on sport, including structural barriers to climate action, anticipated changes to travel and events, expected social changes, and the importance of athlete influence and organisational action. Logos for the Centre for Climate Change and Social Transformations and Pledgeball appear at the bottom.

(Thanks @thierryaaron.bsky.social) A vital thread (to hang onto) Athletes by nature can and do win ‘solo’ (with support teams obvs) Long after sport they are often still driven to do so When they truly come together, and work in ‘earth-size’ teams, to champion something bigger, mountains move.

Briony Latter@brionylatter.bsky.social · 6mo ago

⭐ NEW 'future visioning' research on sport & climate change ⭐ @pledgeball.bsky.social @cast-centre.bsky.social Key messages below from athletes & those working w/ athletes about: ❌ Barriers to action 🏔️ Imagining the future of sports 🚴‍♀️ Imagining the future of athletes ❓ Enabling a positive future