Carlos Diaz Ruiz

@carlosdiazruiz.com

Associate Professor at Hanken in Finland. I write about the consumer culture and advertising markets that allow disinformation to thrive on social media. Author of the book "Market-Oriented Disinformation Research." https://www.carlosdiazruiz.com

💡Everything you wanted to know about social media echo chambers, but were afraid to ask. Echo chambers are socio-technical engagement machines: provocative content ignites reactions, platforms/bots amplify them, and institutions stabilize the narrative for offline publics. doi.org/10.1177/1461...

Echo chamber dynamics on social media - Carlos Diaz Ruiz, 2026

Research on echo chambers has produced mixed support for the “echo chamber hypothesis,” partly because this complex phenomenon cannot be reduced to a single tes...

doi.org

🧵🧵Thread ahead 🧵🧵 “We're waging a 21st-century information warfare campaign against the left (…) Someone says something on social media, Musk retweets it, Rogan podcasts it, Fox broadcasts it, and by the time it reaches everybody, millions of people have seen it.” www.foxnews.com/video/636897...

We're waging a 21st century 'information war' against the left: Watters | Fox News Video

‘The Five’ co-hosts discuss how the left is continuing to protest Elon Musk’s DOGE cuts nationwide.

foxnews.com

Less than 24 hours ago, the Trump administration framed a US citizen, a mother, as a terrorist who deserved to die in the hands of ICE. Today, he announced a land intervention in Mexico, and everyone who will die as a result will be presented as a narco-terrorist. time.com/7344918/trum...

Trump Says U.S. to Start ‘Hitting Land’ in Military Campaign Against Cartels

Speaking to Fox News’ Sean Hannity on Thursday, the President threatened land strikes, naming Mexico as a potential target, without elaboration.

time.com

There is a reason for Trump's & Co. disdain for Europe, and it is precisely the same that explains Putin and Xi's disdain for Ukraine and Taiwan, respectively. They hold a mirror that says: "We can be successful without you; democracy does not need autocrats." www.theguardian.com/us-news/2025...

‘Cultivate resistance’: policy paper lays bare Trump support for Europe’s far right

Text signed by president seems to echo ‘great replacement’ theory, saying Europe faces ‘civilisational erasure’

theguardian.com

Thanks for preventing brain drain in the Global South, I guess. However, it is fascinating to see the US doing a speed-run to reduce its global dominance. If you were to dismantle the US soft power fast, you could do precisely this (plus ICE and tariffs). www.theguardian.com/us-news/2025...

DeSantis urges Florida universities to stop hiring foreign visa workers

Governor tells universities to end use of H-1B visas, though legal experts say states lack authority over federal program

theguardian.com

I am delighted to find that my paper is the "most read" at the Journal of Marketing Management. "Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising" by Carlos Diaz Ruiz. It is Open Access, so go ahead!

Screenshot of the "most read" papers at the Journal of Marketing Management. The top paper is "Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising" by Carlos Diaz Ruiz.

Nobel Peace Prize 2025: Maria Corina Machado "Democracy is a precondition for lasting peace. However, we live in a world where democracy is in retreat, where more and more authoritarian regimes are challenging norms and resorting to violence." www.nobelprize.org/prizes/peace...

Nobel Peace Prize 2025

The Nobel Peace Prize 2025 was awarded to Maria Corina Machado "for her tireless work promoting democratic rights for the people of Venezuela and for her struggle to achieve a just and peaceful transi...

nobelprize.org

Your ads are funding this. Dear marketers and advertisers, every time you use your budgets to Google, Meta, TikTok, et al., you do not know and cannot know if your ads are funding this horrific content. It is not just TikTok. See below www.theguardian.com/technology/2...

TikTok ‘directs child accounts to pornographic content within a few clicks’

Despite platform’s limits on adult content, study finds it not only accessible but often suggested

theguardian.com