The analyst ecosystem is changing fast. Quick Shots is where we unpack what matters. Can’t make it live? Register anyway — replay will be sent. 👉 Register in the comments
Carter Lusher
@carterlusher.bsky.social
Founder Lusher Advisory, analyst relations pro & former Gartner Research Fellow. Observer of IT industry, IT disruption & innovation. Portland, OR
Gartner layoffs: what AR teams should do now. ⚠️ Coverage churn risk on the left. Strategic reality on the right. If you manage analyst relationships, validate topic ownership this week—not next quarter. bit.ly/Gartner_Layo... bit.ly/Gartner_Stra... Seeing churn already? Drop a datapoint 👇
Stop trying to block AI. Start trying to bill them. Most marketers view AI scrapers as a security threat. Cloudflare views them as a customer. Cloudflare just acquired Human Native, a UK-based AI data marketplace (Jan 15, 2026). www.shashi.co/2026/01/the-...
The New "Exchange Rate" for Content: Why Cloudflare Bought Human Native
Cloudflare’s acquisition of Human Native signals a shift from blocking AI bots to licensing content. Learn how "data enrichment" is the new SEO.
shashi.co
If an AI agent creates a shopping list for your customer tomorrow, will your product data be structured enough to make the cut? Or is your content locked in a format only humans can read? www.shashi.co/2026/01/agen...
Agentic by Design: Adobe’s Strategic Pivot to the Machine-Readable Web
Extended analysis of Adobe’s Agentic Web. We break down the impact on enterprise customers, identify the key beneficiaries, and map out the disruption
shashi.co
Gartner Layoffs Hit Research: Strategic Restructuring, Not Financial Panic The story isn’t about cuts… it’s about reassignment. Counterintuitively, some coverage areas may expand, not contract. January 16, 2026 · AR & Analyst Industry Watch #29 lusheradvisory.substack.com/p/gartner-la...
🚨Analyst News Roundup – 3rd Quarter 2025 🚨 Thursday, Nov 20, 2025 55 minutes | 8:30 am PST | 4:30 pm GMT | 10:00 pm IST Join me for a fast-paced, insight-packed live webinar that breaks down the latest news from the IT industry analyst ecosystem. Register & more info bit.ly/3Q25_Analyst...
The other day, a wicked smart AR pro asked me a question that stopped me mid-conversation. "Is Gartner going to get into the journalism business?" 🤔 Hmm… sounds provocative, but it’s not far-fetched. Link to the Lusher Advisory research note in comments #ARchat #AnalystRelations
🚀 Same-Day Analyst RFI Turnaround? Not hype — real, working AI. Big thanks to the Databricks team for joining me live to showcase ARIA (Analyst Relations Intelligent Assistant). Highlights: ✅ Demo that wowed ✅ Hard-hitting questions ✅ Transcript lusheradvisory.substack.com/p/databricks...
Tick, tick, tick... still time to register for Tuesday's webinar: Databricks delivers same-day analyst RFI turnaround – powered by AI 🔗 Registration link in comments 📅 Thursday, Sept 30, 9 am PDT
What does it take to get into the Gartner Magic Quadrant? The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at…
What does it take to get into the Gartner Magic Quadrant?
The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at enterprise scale. Those signals open doors in procurement processes and can spark partnerships in markets that don't yet know you. It’s a passport to credibility in foreign markets, a proof point that buyers, partners and investors all recognise.
starsight.biz
Watch what they do, not what they say: "...we’re 3 to 6 months from...AI writing 90 percent of the code. And then in 12 months, we may be in world where AI is writing essentially all of the code,” Anthropic CEO 3/2025 Today-Anthropic will 3x international workforce, expand applied AI team 5x 🤔
🚨 Exciting news: I’ll be speaking at AR Engage Live 2025 in San Francisco this November! My breakout session: “Sneak Peek: How Analyst Firms Are Really Using AI” will go beyond the hype to share never-before-published findings from my ongoing research. Link to learn more & register in comment 👇
Plot twist: The analyst who analyzes analysts is being analyzed by an analyst! Wednesday, Sept 24 · 9 am PDT / 5 pm BST / 9:30 pm IST Mark your calendar and bring your questions… and snarky remarks No registration – just jump in live. See comment for link @shashib.bsky.social
1) Juli Ballesteros, Director AR, BeyondTrust 2) Marc Duke, AR Consultant, Marc Duke Consulting 3) Rebecca Morris, Sr. Director Analyst & Influencer Relations, Coupa 4) Avi Orenstein, Director AR, GitLab 5) Delia Vulpe, MBA, Analyst Relationship Manager, SBS Details in comments
IIAR> London Cafe, 25th September Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
IIAR> London Cafe, 25th September
Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
analystrelations.org
🚨Advisory Analysts Are Not Consultants: The Subscription Model Explained Don't fall into trap of conflating IT analysts (eg Forrester) have same business model as elite consultancies (eg McKinsey). Marginal cost of supporting an additional client is close to zero Zero, yes, zero Link in comment
🚨 Futurum Group launched its new Signal deliverable with bold claims of “disrupting a $90B industry.” But does it really change the analyst game – or is it hype dressed up as disruption? Read "Futurum Signal Beyond the Hype" Lusher Advisory: AR Intelligence on the launch. Link in comment
What do AR pros really think about firms outside the Big 3? We’ve heard mixed views on QKS Group: credible analysts, a “research mill,” or something in between. That makes QKS the perfect case study to kick off this series on analyst perceptions. Survey link in comment #ARchat #AnalystRelations
See how Databricks delivers same-day analyst RFI turnaround – powered by AI How? Databricks' AR Intelligent Assistant (ARIA) handles 90% of RFI drudgery, freeing AR teams for strategic 10% that shapes market positioning. Free webinar - 9/30/25 - Link in comment #ARchat #AnalystRelations #AIforAR
Follow 5 Friday – Here are five wicked smart AR pros to follow This week’s theme “nominated by Crystal ‘The AR Whisperer’ Golightly” 1) Sarah Flury 2) Jerrold Freeman 3) Hillary Perkins Marks 4) Christy S. 5) Katie Tomlinson Link in comment for LinkedIn post for details, join the chat
See how #Databricks delivers same-day analyst RFI turnaround – powered by AI Lusher Advisory webinar hosted by Carter Lusher w/ Databricks Sonya Vargas for demo, discussion, Q&A of ARIA (Analyst Relations Intelligent Assistant). 9/30/25 - 9 am PDT. Details See comment. #ARchat #AnalystRelations
Forrester’s 2Q 2025 Earnings – Influence Erosion Continues “Influence Metrics” Down For 11th Consecutive Quarter Forrester’s 2Q25 earnings delivered more worrying signals for Analyst Relations leaders and technology vendor executives tracking the firm’s relevance in enterprise buying decisions.
🚨 Join me on the Lusher Advisory webinar: “Analyst News Roundup – Earnings Season Edition“ to find out. What do you think? Bring your thoughts and join in the conversation. 🗓 Thursday, August 7 | 🕗 8 am PDT | 5 pm CEST | 8:30 pm IST| ⏱60 minutes 🔗 Registration link in comments #AnalystRelations
🚨 Contract Jujutsu: AR’s Underutilized Weapon in Negotiations Analyst firm pushing for quick & very early renewal with extended lock-in? Smart AR pros don’t rush to sign—they negotiate with leverage. New - Lusher Advisory: The AR Playbook - Contracts & Procurement # 1 #ARchat #AnalystRelations
Looking for a podcast focused on Analyst Relations? Look no further - #ARchat has you covered. In this episode we talk about the wider trends in AR with leading market tracker @carterlusher.bsky.social youtu.be/gbQLVOtFX7c?...
EP4 Cater Lusher
YouTube video by AR Chat
youtu.be
🔍The Hidden Value of Analyst Research 📅 Join us LIVE this Friday, March 21, at 7:00 AM PDT. 🔗 Learn more & register now: lnkd.in/g88J3u65 Because this event is live, your questions, comments, and observations will shape the discussion. Let’s make this a lively and interactive chat! 🔥
🚨 Forrester Research’s 3rd largest investor slashes holding by nearly 50% Forrester’s investor downsizing is a data point not to be ignored ⚠️ AR Pros: What’s Your Next Move? #ARchat #AnalystRelations lusheradvisory.substack.com/p/blackrocks...
It’s official!! The 2025 SuperNova Awards application is open! Submit your top case studies TODAY. Are you an early adopter implementing emerging technology to transform your business? Then submit your nomination here:
2025 Supernova Awards: Nominate
The Constellation SuperNova Awards celebrate the organizations, teams and leaders who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations. …
buff.ly
🚨 Forrester Research's 4Q 2024 Earnings – Is This AR's Strategic Inflection Point? 💡Eight consecutive quarters of influence metrics erosion demands AR’s engagement reassessment. Dig Deeper... lusheradvisory.substack.com/p/forresters... #ARchat #AnalystRelations #Forrester #Gartner
