Design doesn't automatically translate from one thing to another. The process of inquiry, discovery, sensemaking, prototyping and testing applies broadly, but if done, the results can show wide variation. It's incomplete #design #strategicdesign
"Imported platforms don’t fail in emerging markets because of bad translation. They fail because they were never designed for these places to begin with. The ones that work are built from the ground up by founders who confront the same constraints they’re designing for."