This week on When It Hits the Fan, @farzanabaduel.bsky.social and @davidyelland.bsky.social look at: ◻️ Amazon’s battle to win public trust on data centres ◻️ The Tories’ Bayeux Tapestry and the art of political PR ◻️ How black Labradors ended up in a political row 🎧 Links in comments.

What makes a Baduel Brief? For Leticia Callista, it’s the chance to connect with like-minded peers and explore topics that feel distinctive and relevant. Here she reflects on our latest conversation with William Miller on the world of podcasting. 🎥 #TheBaduelBrief

Do we need more podcasts? Perhaps the better question is whether you have something worth listening to. @cipr.co.uk Chief Executive Alastair McCapra joined our latest Baduel Brief and shared his thoughts on what makes a podcast worth our attention. 🎙️ 🎥 Nicy Studios A clip from the evening 👇

Our latest Curzon newsletter is out. Inside: The Baduel Brief, PR Has Talent, client work, international affairs and some of the conversations shaping communications right now. Read it here 👇 www.linkedin.com/pulse/octobe...

October Newsletter

Hello, Welcome to Curzon’s October newsletter. This month, we’re sharing some of what we’ve been working on and thinking about across Curzon, from reputation and the changing media landscape to AI, wa...

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This week on BBC Radio 4’s When It Hits the Fan, @farzanabaduel.bsky.social and @davidyelland.bsky.social explore: ◻️ Why billionaires are going public about leaving Britain ◻️ OpenAI’s struggle to hire a comms chief ◻️ How the weather gave Ed Sheeran a reputational reprieve 🎧 Links in comments.

Our Senior Marketing Manager, @davidinspires.bsky.social, attended PodFest Naija in Lagos last week. With the global podcasting market projected to exceed $50bn in 2026, Africa has an opportunity to turn its storytelling strength into a thriving industry.

Does the world really need another podcast? 🎙️ That was the question I put to William Miller at our latest #TheBaduelBrief Connecting worlds is a big part of what we do at @curzonpr.bsky.social, and some of the best conversations that evening came from around the room. A peek into the evening🎥

AI is making more CVs sound alike. So how do you stand out? Our Senior Marketing Manager, @davidinspires.bsky.social shared one piece of advice during a recent CIPR careers panel: lead with evidence. Don’t just say what you did. Show what you achieved. Link in comments.

This week on BBC Radio 4’s When It Hits the Fan, @farzanabaduel.bsky.social and @davidyelland.bsky.social explore: ◻️ Buckingham Palace’s rare response to Earl Spencer ◻️ Why public feuds can become impossible to control ◻️ Ed Sheeran and navigating an escalating crisis 🎧 See links in the comments.

Does the world really need another podcast? 🎙️ That was the question at last night’s Baduel Brief, where I sat down with William Miller of Raconteur Studios to explore what makes a podcast distinctive and worth making time for. Thank you to everyone who joined us for another brilliant evening.

The best crisis response often begins before there is a crisis. Our CEO, @farzanabaduel.bsky.social, contributes to the new CIPR Crisis Communication for Boards handbook with a piece on horizon scanning and why spotting early signals gives leaders more time, more context and more choices.

Our partners at @iwmi.bsky.social are looking at how young innovators across West and Central Africa are combining AI, solar energy and smart irrigation to help farmers produce more with less water. One AI-enabled irrigation system is already cutting water use by 35–55%. Proud to support IWMI.

Our CEO, @farzanabaduel.bsky.social joined Tony Garner of Viva PR on PR in the Real World to discuss AI, reputational risk and why PR has an opportunity to play a greater role in organisational decision-making. 🎧 Watch or listen on YouTube, Spotify & Apple Podcasts via links in comments.

This week on BBC Radio 4’s When It Hits the Fan, @farzanabaduel.bsky.social and @davidyelland.bsky.social explore: ◻️ How M&S engineered good vibes ◻️ Whether “I wasn’t listening” can save a reputation ◻️ The Meghan/Gentlemen rumour mill 🎧 BBC Sounds, Spotify & Apple links in the comments.

The rapid growth of AI is creating a new challenge for one of the world’s most water-scarce regions In this piece for @arabnews.bsky.social, @iwmi.bsky.social's experts look at how MENA can pursue its AI ambitions without putting further pressure on scarce water resources Full piece via link below

Our September newsletter is out. 📩 Inside: updates from PR Has Talent, our work with IWMI, conversations on BBC News and with The Sunday Times, plus a new guide for anyone starting a career in PR. 📩 Read the September edition below. www.linkedin.com/pulse/septem...

September Newsletter

Hello, Welcome to Curzon’s September newsletter. This month has taken us from Malé to Edinburgh, with conversations spanning diplomacy, culture, reputation and the changing communications industry.

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Our partners at the @iwmi.bsky.social, joined BBC World Service’s The Climate Question to explore how communities can adapt to growing water scarcity. Vidhisha Samarasekara shared lessons from IWMI’s work in Egypt and Jordan, from solar irrigation to community-led water management. 🔗in comments 👇🏾

Happy #InternationalDogDay to Curzon’s least productive but possibly best-connected team member. 🐶 Dante’s summer has included Crossed Wires, the Edinburgh Fringe and a CIPR cameo. His CV keeps growing. His preferred remuneration remains treats and gravy. Still no CPD record, though

Our partners at @iwmi.bsky.social are helping identify where climate resilience investment can have the greatest impact in Jordan. Through the Jahez project, five priority sites have been identified across Irbid, Ramtha and Azraq. Proud to support IWMI as its communications partner.

Starting out in PR and not sure where to begin? Our CEO @farzanabaduel.bsky.social and @tbonegallagher.bsky.social of Folgate Advisors have created a practical guide covering career routes, skills, applications, resources, networks, AI and more. Read the guide 👇

Farzana Baduel@farzanabaduel.bsky.social · 2mo ago

Over 16 years ago, I moved from accounting into PR with no contacts, media training or idea how the industry worked. Now David @tbonegallagher.bsky.social and I have revised my guide to starting a career in UK PR, covering routes, skills, applications, AI and more. Link in comments

What are PR people reading this summer? 📚 @prweekuk.bsky.social asked a few of us to share our summer reads. My choice was Patrick Radden Keefe’s London Falling, alongside some excellent recommendations from across the industry. I’ve already added a few to my own reading list. Full list below.

Our partners at the International Water Management Institute (IWMI) have signed an MoU with the S M Sehgal Foundation to strengthen water security and rural resilience across India. Proud to support IWMI as its communications partner.

📬 Our August newsletter is out. From The Baduel Brief and PR Has Talent to client updates and fresh perspectives on reputation and strategic comms, here's what we've been working on this month. 📩 Read the full newsletter below. https://www.linkedin.com/pulse/august-newsletter-curzon-pr-cywwe

In this interview with PRBK, one of Hungary's leading communications agencies, our CEO @farzanabaduel.bsky.social discusses how AI is reshaping public relations, why strategic counsel will become even more valuable, and why professional responsibility can never be delegated to technology.

Honoured to be recognised as part of the inaugural BBC #RisingRoots2026 cohort, celebrating British South Asians making a positive impact across their professions and communities. Thank you to BBC Embrace and @bbcasiannetworkbot.bsky.social, and congratulations to everyone recognised this year.

Home to 57 member states, the Organisation of Islamic Cooperation (OIC) represents one of the world's largest intergovernmental communities. Proud to support our partners Menara Global Network as they build a communications network connecting voices across these markets.

Thank you to everyone who joined us last night for #TheBaduelBrief Grateful to @monaarshiwrites.bsky.social and Sir Vince Cable for their thoughtful contributions, and to our partners Pepperbird at Pillar Hall and Whispering Angel for helping make the evening possible. Can't wait for the next one!

One of the biggest misconceptions about AI is that younger professionals simply "get it." In her latest article for Influence, our Senior Account Executive, Leticia Callista, argues that AI fluency isn't a generational trait. It's a skill that must be learned. Full article via link in comments.

Africa's water challenges do not stop at national borders. Neither can the response. Proud to support our partners @iwmi.bsky.social as they work with governments and regional institutions to strengthen water security across the Lake Chad Basin following #AfricanWaterForum2026.

Connecting worlds isn't just our tagline. It's how we work. Here's a look back at some of the conversations, collaborations and milestones that defined Q2.