The Baduel Brief is out. 🗞️ This week: the growing value of good judgement in PR, an evening with @ipsosintheuk.bsky.social, and reflections on my CIPR presidency. Plus, the latest from When It Hits The Fan and PR Has Talent. 🎭 Have a read and subscribe. 🙏 www.linkedin.com/pulse/matter...

A Matter of Judgement

“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” - Daniel J.

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The Bayeux Tapestry is a chance for the British Museum to rebuild trust. Visitor complaints show how much the experience matters. I spoke to Leaf Arbuthnot at @telegraph.co.uk about how a simple apology can help when things go wrong. Link in comments.

🎙️ This week on BBC Radio 4’s When It Hits The Fan, @davidyelland.bsky.social and I look at Amazon’s battle to win over communities wary of data centres. Plus, the Tory Bayeux Tapestry and why bringing Labradors into politics might not be the wisest PR move. 🐕 🎧 Links to listen in comments

What makes a Baduel Brief? For Leticia Callista, it’s the chance to connect with like-minded peers and explore topics that feel distinctive and relevant. Here she reflects on our latest conversation with William Miller on the world of podcasting. 🎥 #TheBaduelBrief

Do we need more podcasts? Perhaps the better question is whether you have something worth listening to. @cipr.co.uk Chief Executive Alastair McCapra joined our latest Baduel Brief and shared his thoughts on what makes a podcast worth our attention. 🎙️ 🎥 Nicy Studios A clip from the evening 👇

The latest edition of The Baduel Brief is now on Substack. 🗞️ I reflect on when organisations should speak up and what the creator economy can teach us about finding our voice. Please have a read, and subscribe if you’d like future editions in your inbox. 🙏 Link in comments.

The latest Baduel Brief is out. 🗞️ This week I reflect on when organisations should speak up, what the creator economy can teach us about finding our voice, a busy week with the CIPR and updates on PR Has Talent. Have a read and subscribe. 🙏 www.linkedin.com/pulse/findin...

Finding Your Voice

“The human voice: it’s the instrument we all play.” — Julian Treasure It has been one of those weeks that has taken me from one room to another, from the CIPR Fellows’ Lunch in London to dinner at Bal...

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PR Has Talent is about more than one night on stage. 🎭 Proceeds from the show will support @sohotheatre.bsky.social New Writing Programme, helping develop new writers and performers. Join us on 17 November and help support the next generation of talent. 🎟️ Ticket link in the comments.

🎙️ This week on BBC Radio 4's When It Hits The Fan, @davidyelland.bsky.social and I ask why Britain’s billionaires are suddenly so vocal about leaving. 🤖 Plus, what does OpenAI's struggle to hire a PR chief say about its reputation? 🎧 Listen via links in comments.

Does the world really need another podcast? 🎙️ That was the question I put to William Miller at our latest #TheBaduelBrief Connecting worlds is a big part of what we do at @curzonpr.bsky.social, and some of the best conversations that evening came from around the room. A peek into the evening🎥

The latest edition of The Baduel Brief is now on Substack. 🗞️ This week, I look at the fight for our attention, the reputational pressures around the Royal Family, and why communications needs to be in the room long before a crisis hits. Please have a read and subscribe. 🙏 Link in comments.

I recently joined @abcnewsdesk.bsky.social’ IMPACT x Nightline to offer a comms perspective on Harry and Meghan, their relationship with the Royal Family and the extraordinary attention the story continues to command. 📺 Harry & Meghan: The Return of the Prince is streaming now on Disney+ and Hulu.

The latest Baduel Brief is out. 🗞️ After a few weeks of planes and different time zones, I’m writing this edition back home in London. Have a read, and subscribe if you’d like the Baduel Brief in your inbox each week. 🙏 www.linkedin.com/pulse/pay-at...

Pay Attention

“Attention is the rarest and purest form of generosity.” — Simone Weil Hello again from London.

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I spoke to @leafarbuthnot.bsky.social at @thetelegraphnews.bsky.social about the evolution of Wayne and Coleen Rooney’s public image. A fascinating piece, with perspectives from Paul Stretford and Jonathan Shalit too. Link in comments.

🎙️ This week on BBC Radio 4’s When It Hits The Fan, @davidyelland.bsky.social and I discuss Buckingham Palace breaking with “never complain, never explain”. 🔥 We also look at what happens when private feuds go public. 🎤 And Ed Sheeran’s extraordinarily difficult reputation crisis. Links below

Does the world really need another podcast? 🎙️ That was the question at last night’s Baduel Brief, where I sat down with William Miller of Raconteur Studios to explore what makes a podcast distinctive and worth making time for. Thank you to everyone who joined us for another brilliant evening.

The latest Baduel Brief is out. 🗞️ Written from Malé, I look at crisis preparedness before the headlines arrive, how AI is changing recruitment and why finding your voice at work matters. Have a read and subscribe 🙏 www.linkedin.com/pulse/back-m...

Back to the Maldives

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” — Marcel Proust Hello again from Malé.

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If you’re starting a career in PR, who should you be following? When @tbonegallagher.bsky.social and I updated our guide to breaking into UK PR, we put together a list of people worth following across crisis, measurement, internal comms, inclusion, disinformation and more. Who would you add?

When I join a board, one of the first things I ask to see is the risk register. Unlike the other risks, reputational risk is often much less developed, or missing altogether. I spoke about this recently at the launch of the new Crisis Comms for Boards handbook. Link in comments 👇

The latest edition of The Baduel Brief is now on Substack. 🗞️ Inside: reflections on PR, reputation and what’s caught my attention this week. Please have a read and subscribe if you’d like future editions in your inbox. 🙏 Link in comments

The Baduel Brief is out. 🗞️ September is in full swing. This week: When It Hits the Fan returns, how AI is changing the way young PR practitioners learn, and a little royal tea from @abcnewsdesk.bsky.social ☕️ Have a read and please subscribe. 🙏 www.linkedin.com/pulse/back-f...

Back in Full Swing

“The beginning is always today.” — Mary Shelley September marks the return to a more familiar rhythm.

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“I wasn’t listening.” On this week’s When It Hits The Fan, @davidyelland.bsky.social and I look at Nigel Farage’s recent use of the line and why versions of it have appeared in crises before. 🎧 Our new season is now on BBC Sounds, Spotify and Apple Podcasts. 🔗 Link in comments 👇

If you’re starting out in PR, keeping up with the industry is useful. Going deeper matters too. David @tbonegallagher.bsky.social and I have included some of the books we’d recommend in our guide to UK PR. 📚 What’s the one book every new PR practitioner should read? Full guide in the comments.

This year, I’m delighted to award the CIPR President’s Medal to Rupert Younger and the Sir Stephen Tallents’ Medal to Samantha Seewoosurrun Both have made outstanding contributions to strengthening and championing our profession. Many congratulations to you both. Richly deserved. Link in comments

I often get asked what young people need to know to succeed in PR today. @cspenn.com spotted the question when I put it to my LinkedIn network and has devoted his latest Almost Timely News to answering it. Read the full piece via the link in comments

The latest edition of The Baduel Brief is now on Substack 🗞️ This edition is about knowing when to switch off, and why sometimes stepping away helps us come back sharper. Have a read, and please subscribe if you like what you see 🙏 🔗 Link in comments 👇

Back from Mallorca, back at my desk and back to paying far too much attention to the news. This week’s Baduel Brief is about knowing when to switch off, and why sometimes stepping away helps us come back sharper. Have a read and please subscribe 🙏 www.linkedin.com/pulse/knowin...

Knowing When to Switch Off

“Almost everything will work again if you unplug it for a few minutes, including you.” — Anne Lamott Hello again from London.

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On 17 November, the PR industry is taking over @sohotheatre.bsky.social for PR Has Talent. 🎭 All proceeds will support Soho’s new writing and artist work, including its Labs. Applications are still open too. Got a talent the PR world needs to see? Email TheProducers@PRHasTalent.co.uk.

One of the occupational hazards of working in PR is forgetting how to switch off. We’re trained to pay attention. To the news, our clients, politics, culture and the conversations happening around us. So I’ve been doing rather less of that in Mallorca.

The Baduel Brief is out. 🗞️ This week, from Mallorca: Dolly Parton’s legacy, the creative side of Malé and an Edinburgh Fringe discovery. Have a read and please subscribe. 🙏 www.linkedin.com/pulse/what-w...

What We Leave Behind

“Don’t get so busy making a living that you forget to make a life.” — Dolly Parton Hello from Mallorca, where I am taking a week’s summer break with my family.

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