been thinking about this a lot. imo: there was a time when it made sense to say "all things equal, hiring ethicists to prioritize computer stuff over people stuff is a way of showing ass about your values," but that was a tech industry that had much less infinite resources than they do now.
sorry but it's morally self-evident that a company that is trying to create an artificial sentience should be considering how to treat it ethically even if they haven't succeeded yet