SearchPilot
@searchpilot.bsky.social
Enterprise SEO experimentation platform
Let's use computers for the things computers are good at:
Will Critchlow@willcritchlow.bsky.social · last yr.About a decade ago, I ran a study to see how good SEOs were at figuring out which of two pages would rank better for a given query. The punchline was "about as good as a coin flip". We recently re-ran the study and put humans up against AI. Check out the results:
Don't forget: if you're thinking about AI-powered search right now, you're basically talking about Google.
Will Critchlow@willcritchlow.bsky.social · 2y agoThe AI search revolution is here. Ecommerce leaders are already adapting. 1️⃣ Test Google’s AI search. Stay ahead of changing search intent. 2️⃣ Track how your audience uses LLMs. Future-proof your brand. Want to turn AI search into your growth channel?
Catch @willcritchlow.bsky.social in person in NYC:
Will Critchlow@willcritchlow.bsky.social · 2y agoHave you heard about iPullRank's SEO event in NYC at the end of April? I'm excited to be heading back to the city, and to be speaking at what promises to be an amazing event. Early bird pricing ends this week so grab a ticket quickly if you want the best price.
What are you most excited about as a marketer and as a searcher?
Will Critchlow@willcritchlow.bsky.social · 2y agoCompetition is BACK to the search space, and that's a really good thing:
Is your boss asking for your "AI plan"? They will be soon if they haven't already. @willcritchlow.bsky.social has you covered (see second post for registration link):
Will Critchlow@willcritchlow.bsky.social · 2y agoI see a lot of futurism discussions about what AI means for search and for SEO (and I enjoy that as much as the next guy). But I want to think about what people should be *doing* differently *right now*. If you're in ecommerce / retail, I have the info for you...
An engineering background gives Abishek Surana Rajendra a different perspective on SEO:
Will Critchlow@willcritchlow.bsky.social · 2y agoMy latest podcast interview is out - with Abishek Rajendra of Course Hero. It's a little different to other recent conversations in that it focuses a little more on the engineering side of things. Get "the business class lounge" wherever you get your podcasts or see thread.
Now that Google no longer shows FAQ rich results... Can removing FAQ Schema tags have a positive impact? @searchpilot.bsky.social ran the test and all the details are here: searchpilot.com/resources/ca... Spoiler: No significant impact. #SEO #Google
How does removing FAQ markup on pages with valid schema impact SEO?
In this week's #SPQuiz, one of our ecommerce customers conducted a test on the impact of removing valid FAQ markup on their category pages.
searchpilot.com
Read more about our differentiated approach to test analysis:
Will Critchlow@willcritchlow.bsky.social · 2y agoIn the long run, we're really making two key strategic bets at SearchPilot that explain why, for example, a large ecommerce business like Marks and Spencer would partner with us: 1. SEO experimentation needs to be *easier* 2. SEO analysis needs to be *more powerful*
