Radical collaboration could provide the solution news publishers are looking for

This week’s the INMA Product & Tech Initiative Webinar looked at how the concept of “radical collaboration” could help news media organisations share resources, reduce duplication, and build common in...

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Prothom Alo’s World Cup content flywheel engages millions

The FIFA World Cup provided Prothom Alo with an opportunity to experiment at scale and across teams, demonstrating what can happen when a major event is treated as a digital product and audience engag...

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Radical Collaboration: Building Shared Tools for the AI Era

Cheryl Phillips, Director, Big Local News at Stanford Journalism, and Scott Klein, Founder, Open Journalism

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Google Search, Discover, AI, and YouTube redraw the news traffic map

Ignacio Zaccagnino, head of media growth at Spanish agency Nomadic, explains what the redistribution of audiences means for the traffic strategy of news companies.

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The Guardian’s experimentation with video leads to new formats, audiences

In response to the shift in viewing habits of younger audiences and the growing demand for video, The Guardian launched Project Berger, which explores new ways to deliver content beyond text.

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Will newsletters survive the AI assault on e-mail?

As AI decouples the e-mail user chain value, how will news companies navigate the zero- click inbox? Here are four hypotheses.

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AI won’t kill journalism — but failure to reinvent delivery might

South China Morning Post’s Jun Zhang says publishers should put AI investment into search, personalisation, and platform-ready formats rather than treating newsroom automation as their main survival s...

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Here’s why I changed my mind about liquid content

Should news companies reconsider liquid content and prioritise adaptation over personalisation?

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There are 5 months left in 2026 to build something

Refreshed from summer holidays, news leaders still have five months left of the year to make big strides with young audiences. Here are three places to get started.

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Bauer Media reimagines publishing for the age of AI

Bauer Media Publishing changed its workflows to make room for AI as part of the content lifecycle.

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The supply-demand curve is repricing publisher inventory

New data shows news publisher ad request volumes fell 32% to 37% year over year in the U.S. and 39% to 41% in the U.K. in the second quarter of 2026 while eCPMs rose. What does that signal?

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Creator partnerships could reshape how news organisations reach audiences

Adriana Lacy, CEO of Field Nine Group, offered tips on how news media companies can create relationships with creators to extend their audience reach.

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AI’s value in a news company should be measured in these 4 ways

The business case for AI at news companies should be measured not only by what the technology can do, but how roles, skills, accountability, and ways of working will change around it.

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Fædrelandsvennen campaign turned trust into its brand message

To reach its ambitious subscription goal, Fædrelandsvennen built a brand campaign around a critical concern for audiences: trust.

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Africa’s news companies are finding their strategy in what they refuse

The six news companies presenting at INMA’s Africa Newsroom & Tech Summit run different businesses in different markets. They converged anyway — on publishing less, building their own tools, writing t...

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DRIVE, Local_Vocal reinvent local newspapers for the AI age

The innovative Local_Vocal project serves as an AI accelerator and a cooperative platform connecting regional publishers with the German Research Center for Artificial Intelligence (DFKI) in Kaisersla...

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If distribution is happening on platforms, shouldn’t subscriptions work there, too?

What if subscriptions didn’t just live on publisher Web sites anymore? What if they live with the subscriber, on whichever products and platforms they choose to consume?

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South Asia publishers are growing, transforming, and leading in advertising

News publishers in South Asia report fourth quarter 2025 referral traffic declines — perhaps as much as 40% — are driving a huge sense of urgency. Here’s a look at how that looks across the region in ...

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Content creators just get user needs (and newsrooms don’t)

A framework, like user needs, is just vocabulary if you can’t measure it. User needs developer Dmitry Shishkin on what news companies are getting wrong with the model.

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Washington Post’s new model reimagines publisher-content creator partnerships

News companies have spent years debating how to compete with creators for audience attention, but a more durable opportunity may lie in helping creators build sustainable businesses while reinforcing ...

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JioStar’s sports playbook shows news publishers how to build audience habit

Live events may attract audiences, but habit keeps them coming back, Siddharth Sharma, head of content and production at JioStar, told delegates at the INMA South Asia News Media Festival. He outlined...

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NDTV looks beyond AI novelty to build products that deliver real value

During the INMA South Asia News Media Festival in New Delhi, study tour participants visited NDTV to learn how the news network is applying AI across its digital products and newsroom workflows.

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Indian Express builds a video-first future around trusted journalism

During the opening day of the INMA South Asia News Media Festival in New Delhi, 20 news media executives on a two-day study tour visited Indian Express headquarters to learn how the legacy publisher i...

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South Asia News Media Festival spotlights strategies shaping the region’s media future

This week’s INMA South Asia News Media Festival brings media leaders to New Delhi for four days of behind-the-scenes learning, combining study tours with a conference focused on the strategies shaping...

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Stavanger Aftenblad built a powerful subscription driver by covering all runners

By creating a digital product that covers every runner, Stavanger Aftenblad has found commercial success. The digital section has become one of its biggest subscription drivers.

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Research shows the case for news continues to grow, improve

Research from various entities shows trust in news media brands is strong — what does that mean for media advertising?

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Inside Denník N’s successful subscription strategy

This week’s Webinar, presented by the INMA Readers First Initiative, saw initiative lead Greg Piechota sitting down with Tomáš Bella, one of Denník N’s co-founders and CEO of the EUobserver.

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FAZ, Guardian, NYT, Atlantic invest in video

Case studies of these four news companies illustrate how audience, product, advertising, and staff priorities are changing to meet video’s moment.

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The future is liquid in the AI era, with some delightful exceptions

Newsrooms have to look at content differently in the age of AI, thus the popularity of discussions and strategies around “liquid content.” This makes the case for “signature journalism.”

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