South Asia publishers are growing, transforming, and leading in advertising

News publishers in South Asia report fourth quarter 2025 referral traffic declines — perhaps as much as 40% — are driving a huge sense of urgency. Here’s a look at how that looks across the region in ...

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Content creators just get user needs (and newsrooms don’t)

A framework, like user needs, is just vocabulary if you can’t measure it. User needs developer Dmitry Shishkin on what news companies are getting wrong with the model.

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Washington Post’s new model reimagines publisher-content creator partnerships

News companies have spent years debating how to compete with creators for audience attention, but a more durable opportunity may lie in helping creators build sustainable businesses while reinforcing ...

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JioStar’s sports playbook shows news publishers how to build audience habit

Live events may attract audiences, but habit keeps them coming back, Siddharth Sharma, head of content and production at JioStar, told delegates at the INMA South Asia News Media Festival. He outlined...

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NDTV looks beyond AI novelty to build products that deliver real value

During the INMA South Asia News Media Festival in New Delhi, study tour participants visited NDTV to learn how the news network is applying AI across its digital products and newsroom workflows.

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Indian Express builds a video-first future around trusted journalism

During the opening day of the INMA South Asia News Media Festival in New Delhi, 20 news media executives on a two-day study tour visited Indian Express headquarters to learn how the legacy publisher i...

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South Asia News Media Festival spotlights strategies shaping the region’s media future

This week’s INMA South Asia News Media Festival brings media leaders to New Delhi for four days of behind-the-scenes learning, combining study tours with a conference focused on the strategies shaping...

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Stavanger Aftenblad built a powerful subscription driver by covering all runners

By creating a digital product that covers every runner, Stavanger Aftenblad has found commercial success. The digital section has become one of its biggest subscription drivers.

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Research shows the case for news continues to grow, improve

Research from various entities shows trust in news media brands is strong — what does that mean for media advertising?

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Inside Denník N’s successful subscription strategy

This week’s Webinar, presented by the INMA Readers First Initiative, saw initiative lead Greg Piechota sitting down with Tomáš Bella, one of Denník N’s co-founders and CEO of the EUobserver.

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FAZ, Guardian, NYT, Atlantic invest in video

Case studies of these four news companies illustrate how audience, product, advertising, and staff priorities are changing to meet video’s moment.

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The future is liquid in the AI era, with some delightful exceptions

Newsrooms have to look at content differently in the age of AI, thus the popularity of discussions and strategies around “liquid content.” This makes the case for “signature journalism.”

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The reality check of user needs: “Update me” drives most demand for news

Research shows user needs are changing and “update me” drives the most demand for news.

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Dow Jones turns complex B2B data into “prosumer” content with cross-team collaboration

Cross-collaboration across Dow Jones teams resulted in Dow Jones Crisis Monitor: Middle East, a product built in just nine days that combined expertise from its business-to-consumer (B2C) and business...

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AI adoption in newsrooms should move from experiment to strategy

During a recent INMA Webinar, Argentina-based Alvaro Liuzzi, a journalist, professor, and consultant, explained how newsrooms should pivot from a period of “what” to a time of “why” with AI.

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AI forced Washington Post to rethink paid acquisition, start with journalism

When The Washington Post found its direct response playbook was costing more to acquire fewer subscribers, its strategy pivoted to a more successful video-based content promotion.

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World Cup drives UK readers to news brands, offers spirited advertising opportunities

With consistent readership and well-documented advertising effectiveness, news brands remain a no-brainer for advertisers looking to make the most of the World Cup.

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News publishers came to sell in Cannes

News publishers showed up in full force at the Cannes Lions Festival of Advertising — from The New York Times’ HQ apartment, The Wall Street Journal’s Journal House, and Hearst’s AURO IQ — to show wha...

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CoMP, RSL, and SPUR: 3 standards every publisher should understand

News publishers should understand the emerging AI content infrastructure of CoMP, RSL, and SPUR — and now is the time to shape these frameworks in real time.

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Platforms took the Croisette in Cannes, and the ad business is reordering around them

At the recent Cannes Lions Festival of Advertising, the platforms took centre stage, replacing — both physically and otherwise — space that used to belong to publishers and agencies. What does this sa...

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Jagran New Media uses AI to drive transformation in its digital newsrooms

To produce more content faster without losing its high journalism standards, Jagran New Media integrated some of Google’s advanced generative AI capabilities into its CMS.

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27% of people get their news from a creator

An interview with Nic Newman, senior research associate at the Reuters Institute, dives into specific questions within the latest Digital News Report about news consumption and content creators.

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Reuters Digital News Report 2026 author shares key themes with INMA members

During a recent INMA Webinar, Jim Egan, senior research associate at Reuters Institute, walked members through key findings of the Reuters Digital News Report 2026, including research on trust, video,...

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Amedia scaled video to provide news for younger audiences

Young audiences are getting their news from apps like Snapchat and TikTok, so Amedia scaled its video storytelling to reach them.

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Why are audiences going to AI answer engines for news?

Research shows more consumers are asking AI answer engines about news instead of asking news publishers directly. Why and what can news companies do about it?

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Die Zeit is growing subscriptions beyond its home page

Die Zeit is building paying audiences by offering them entrances other than their home page — podcasts, videos, events, and a membership archive that drew surprising interest.

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AI news assistants are still in their infancy but growing fast in some markets

What makes the AI environment challenging for news companies is that while teams are responding to audiences, there is a danger journalism will start to simulate AI platforms and news organisations wi...

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News companies should stop chasing clicks, start competing for routines

While reach matters more than ever for news companies, traffic matters less than ever. Here’s the research and what to do about it.

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What successful AI adoption actually looks like

The starting point to AI adoption in a news company is workflow.

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