I had a fantastic time on Friday speaking and moderating the panel at PPC.London! Congratulations to Martin and the team for a fantastic first event. You can check out my deck here: speakerdeck.com/marketingsop...
Sophie Logan
@marketingsoph.bsky.social
PPC & Pugs. Nottingham, UK. Paid Media Specialist | Community & Editorial Manager | International Conference Speaker | Diamond Google Ads Product Expert marketingsoph.com
Thank you to everyone who joined me for my PPC.London talk! If you'd like a copy of my deck - Your B2B PPC Strategy Isn’t Working - Let’s Fix It - please head over to Speaker Deck: speakerdeck.com/marketingsop... Now to enjoy the rest of the days talks and moderate this afternoons panel!
I'm back from an incredible week in San Diego at @brightonseo.com & @heroconf.com US! It's going to take me a while to process just how special the trip and event was. As well as catch up on emails... No rest for the wicked though, it's t-minus 17 days until our next UK event. Let's go!
In just over 2 weeks time I'll be speaking at PPC.London! This is a practitioner lead conference, and perfect for anyone looking to get stuck into the nitty gritty details of running PPC accounts in 2026. Grab your ticket today: ppc.london
The spam recruitment emails have finally nailed my interests.
There's less than 3 week to go until brightonSEO and Hero Conf US in San Diego, so it's only right that Sean Stone and I had a chat about the most important topic - what food I need to try whilst I'm there. Thank you Sean for having me on the pod! Give the episode a watch here: lnkd.in/enav5ZSj
Are you a podcast or content creator heading to @brightonseo.com and @heroconf.com US next month? We’re offering slot to use our free recording space at our event and we still have a few slots available. If you’d like more information or to reserve a slot, please send me a message!
Have you been thinking about pitching to speak at an event, but aren't sure where to start? On Friday I joined Dre on the 'SEO Video Show' and gave my insights into how we choose speakers and what makes a pitch stand out. Give it a watch! www.youtube.com/watch?v=PIqS...
Sophie Logan 🎤 What makes a GREAT conference talk?
YouTube video by SEO Video Show
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Tomorrow, I'll be on the SEO Video Show, where I'll be talking about what makes a great talk pitch, how we build our event agendas and how to make your talk one which the audience can't forget. Join us live: www.youtube.com/live/PIqScTw...
Sophie Logan 🎤 What makes a GREAT conference talk?
Enterprise AEO Platform https://tryprofound.com - Learn answer engi...
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My latest @searchengineland.bsky.social article - How to troubleshoot automated bidding in Google Ads - is live! Automated bidding can be a game changer, but you've got to make sure the configuration and signals are right! searchengineland.com/troubleshoot...
How to troubleshoot automated bidding in Google Ads
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
searchengineland.com
Looking for a PPC speaking opportunity in 2027? The wonderful @jyllsaskingales.bsky.social is looking for speakers for PPC Zone. GO! GO! GO! www.ppc.zone/apply-to-speak
ppc.zone - Apply to speak
PPC Zone is elevating new perspectives and insights in the PPC industry. We welcome speakers of all experience levels, all professional backgrounds, all PPC platforms, all countries... you get the pic...
ppc.zone
Want to know how you can write for PPC Hero? Our door is always open for contributor pitches and I would love to get some new voices onto our blog! I'm looking for contributors across all types of PPC content. For more info, please check out: ppchero.com/become-a-ppc...
Want to Become a PPC Hero Author? - PPC Hero
You're interested in writing for PPC Hero, and we're excited to work with you!
ppchero.com
Have you joined the Hero Conf WhatsApp group? (Yes. This is still what goes through my head whenever I say WhatsApp....) The group regularly discusses: industry trends, speaking opportunities, events and recommendations! You can join here: lnkd.in/eWfhKhwB
Man Screaming Whassuppp
ALT: Man Screaming Whassuppp
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Love a post-event photo gallery! 📸 - PerformanceMCR Mark Crayden (June 2026)
Have you heard the news? @heroconf.com UK has a new home! In April 2027, Hero Conf will move to its own dedicated venue at the Hilton Brighton Metropole. It's been out absolute pleasure to bring back Hero Conf to the UK and we are so excited about this expansion: ppchero.com/hero-conf-uk...
I had a good chat with the lovely @lisarockssem.bsky.social and confessed my honest opinions about AI, the PPC industry and how things are much different for smaller B2B accounts. Head over to YouTube and give it a watch - www.youtube.com/watch?v=OsQq...
Lisa Raehsler@lisarockssem.bsky.social · 3mo agoAI PPC tools work best with big data and big spend. Smaller B2B accounts get the same advice and different results. Sophie Logan @marketingsoph.bsky.social and I break down why data volume decides who AI helps most. Full ep of my podcast Ai Ads & Beyond. bit.ly/4xLgDU4 #ppc
Community > AI Feeling lost working in Search Marketing in the age of AI. Or looking to grow your network? Learn how communities can support you & help you to grow your career: www.youtube.com/watch?v=v44Q... Thank you to @previsibleseo.bsky.social for having my on the Voice of Search podcast!
The SEO Career Advantage No One Talks About
YouTube video by Previsible
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People in the UK want a day off work because they wanted to stay up late to watch a football match. Some are even saying it should have been a Bank Holiday. Everyone is sharing AI photos from the TS wedding as if they are real. It's going to be 34°C in the UK this week. WHAT IS GOING ON?!?!
I'm VERY excited to announce that I'll be speaking at @heroconf.com San Diego in September, talking about the role of PPC in modern B2B marketing strategies. I can't wait to get out there, finally meet some of you and represent the world of B2B on the Hero Conf stage! ppchero.com/hero-conf-sa...
We're excited to introduce The Search Power List: 100 Most Influential SEOs in the USA! The list celebrating 100 individuals helping to shape the future of search through innovation, leadership and impact: brightonseo.com/events/san-d... Thank you for all you do for the SEO community!
STOP TRYING TO MANSPLAIN TO ME ON MY LINKEDIN POSTS!
Remember those shiny star stickers you'd get at school? Sometimes chasing a 'gold star' score for PPC can do more damage that good... I really enjoyed getting to discuss this from a B2B angle with @lisarockssem.bsky.social on AI, Ads and Beyond. Give it a watch: www.youtube.com/watch?v=OsQq...
It was a scorcher in Manchester at PerformanceMCR! Thank you to everyone who resisted the urge for a mid afternoon beer and joined me for my talk on PPC for B2B. It's always so lovely speaking with so many of you who work on B2B accounts, and sharing those common experiences and feelings 🫶
The fabulous Akvile DeFazio is hosting the very first 'Social Ad AKademy: First Click Meetup' on the first morning of @heroconf.com San Diego! This is a lovely way for attendees to meet each other, have a coffee and start the conference in style. For more info: www.akvertise.com/join-us-at-h...
The talks end. The PPC debates don't. Our Hero Conf WhatsApp community is a place for paid search and paid social marketers to ask questions, share ideas, swap opportunities and stay connected between events. Join the conversation: chat.whatsapp.com/EP2o1uKLuxU8...
brightonSEO - Community
WhatsApp Group Invite
chat.whatsapp.com
In less than 2 weeks, I’ll be stepping off a plane from my holiday & heading to speak at Performance MCR! That may be accurate representation of how I look on the day... If you work in performance marketing then this is where you need to be on June 24th: www.performancemcr.com
FREE TICKETS Now that I have your attention - the ballot is now open for @brightonseo.com in October 2026! You have less than 48 hours to get your name in the draw for a free ticket: docs.google.com/forms/d/e/1F...
Free Ticket Ballot Entry: October 2026
This form is to apply for free single-day tickets to brightonSEO UK on 8–9 October 2026 in Brighton, including access to MeasureFest for all things data and analytics. What started as a meetup in a pu...
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We're putting the finishing touches to the brightonSEO & Hero Conf US agenda. But one thing I'd still love to see more of? Female speakers! We're committed to making our stage reflect the diversity of the industry, and we'd love to hear from more US-based speakers: brightonseo.com/speaker-pitch