EDMO Ireland

@edmoireland.bsky.social

EDMO Ireland is a hub of the European Digital Media Observatory. It is composed of the DCU FuJo Institute, TheJournal FactCheck, and NewsWhip. More info here: https://edmohub.ie/

EDMO Ireland have released their review of Conor MCGregor's Online campaign for #Aras25. McGregor's post about his Presidential ambitions included extremist rhetoric, conspiratoral framings, political disinformation which X/Twitter's fact checking system has failed to effectively intervene.

BildConor McGregor’s short-lived presidential campaign spread misinformation, personal attacks, and extremist rhetoric to a global audience, according to a new report from EDMO Ireland.

The study, From Free Speech to Violent Rhetoric: Elon Musk’s X as a Threat to Electoral Integrity, examined 127 posts from McGregor’s X (formerly Twitter) account between January and September 2025. It found that:

    58% of posts contained false claims about the Irish presidency, constitution, or history.
    28% included ethnonationalist rhetoric, while others attacked government figures as “traitors” or enemies of the people.
    At least six posts implied political violence, targeting migrants and public officials.
    Platform safeguards failed: 23 posts attracted suggested fact-checks from X’s Community Notes, but none were activated.

The report highlights the role of Elon Musk, owner of X, who endorsed McGregor’s candidacy, engaged with his posts, and amplified misinformation about the Irish election process to his 226 million followeBild

With the date for #Aras25 set, and the candidates lining nominations, we'd advise everyone to subscribe to our partner organisation's @thejournal.ie FactCheck newsletter. This month they're looking at some of the fringe candidates, and a look back at previous Irish Presidental elections.

FactCheck: Sign up to The Journal's monthly newsletter about misinformation trends

See how we’re fighting back with quality information every month – and what’s happening in the wider world of disinformation.

thejournal.ie

In our increasingly polarised political landscape EDMO Ireland's Professor Eileen Culltoy, and her colleague Dr David Farrell argue that the solution lies in grassroots democratic outreach and more substantive citizen engagement in our political processes.

Opinion: As the presidential race begins, ordinary citizens must speak up for democratic principles

External funding, smear campaigns and bots have become familiar features of elections elsewhere

irishtimes.com

Meta's recent announcement that it will follow Google's decision and ban political advertising on its platforms comes with significant implications for free speech and democracy in Europe. Sam Jefferies from @whotargets.me explores the problem and offers some solutions for EU policy makers.

How (and why) to fix political ads in the EU

Meta follows Google (and TikTok and Microsoft) and leaves the EU political advertising market. The damage will be significant.

fulldisclosure.whotargets.me

Congratulations to Ricardo! The second recipient of the MLI Special Recognition Award goes to someone who has made a particularly significant contribution to MLI in the last year. Congratulations Dr. Ricardo Castellini da Silva 🏆✨🎉 #MLIAwards2024