Jake Dubbins

@jakedubbins.bsky.social

Working at the intersection of advertising, information integrity, climate and human rights. Media Bounty, ACT Climate Labs and Conscious Advertising Network.

The seemingly disparate issues of AI intimate image abuse, attacks on climate action, the undermining of democracy and rising polarisation are becoming more acute. A major reason? The central economic model of the internet. Advertising. The climate part: www.outrageandoptimism.org/episodes/fol...

Follow The Money: Who’s driving climate disinformation?

This week we explore why disinformation is accelerating just as the climate stakes are rising, why it may be one of the greatest barriers to collective climate action - and how we can fight it.

outrageandoptimism.org

“There is now increasing recognition that we will not be able to achieve internationally agreed climate goals unless we address behaviours in information spaces that are being harnessed to undermine climate action.” Charlotte Scaddan of the United Nations www.forbes.com/sites/felici...

The Climate Of Misinformation: Why Business Must Now Defend The Truth

How climate disinformation has evolved into a strategic risk, and why defending truth is now essential for business resilience, ESG credibility, and global cooperation.

forbes.com

Cannot wait to hear from Meta, TikTok and Google talking about ‘brand safety’ at the Advertising Association LEAD conference. Are they ‘leading’ or following? I bet there is no time for audience questions. I would have a few…

Coverage of the disturbing new research from our tech accountability colleagues in Denmark: out of 85 items of prohibited self-harm content, Instagram didn’t moderate a single one. It underscores why we’ve been calling for tougher regulation here www.thetimes.com/uk/technolog...

Instagram algorithm helps self-harm networks grow, study finds

Research suggests that Meta’s artificial intelligence tool to remove harmful content is not working

thetimes.com

People are often surprised when I tell them this: both Twitter and Facebook/insta/threads are now specifically engineered to downgrade, hide, suppress real journalism. If this platform is different, that's a huge change

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“How’d the world die? A pack of no-talent tech grifters created a digital artbarf machine to spew endless artbarf and each time the machine threw up it drank more water, destroyed more resources. Nobody wanted it but they did it anyway! Eat your roach paste.” www.thebookseller.com/news/new-pub...

New publisher Spines aims to 'disrupt' industry by using AI to publish 8,000 books in 2025 alone

A new publisher has claimed it aims to “disrupt” the books industry by publishing 8,000 books in 2025 alone using artificial intelligence.

thebookseller.com

To put the just-agreed New Collective Quantified Goal at COP29 in some context... $300,000,000,000 - NCQG "by 2035" $2,440,000,000,000 - global military spending in 2023 That's EIGHT TIMES larger

Few people know this: half of the world's energy use is for heat used in buildings and industry. And almost all of it is from burning fossil fuels. That's why we need to decarbonise heat if we want to stand a chance of meeting our climate targets.

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