Tammy Everts 🍁

@tammyeverts.com

I contain multitudes, but for brevity: reader, writer, speaker, baker, quilter, yoga-er, mom-joke teller, lover of lakes and mountains. 🫶 Building #UX / #webperf / #o11y community at @embrace.io (which acquired @speedcurve.com) 🫶 Co-chair of @perfnow.nl

The research done by @tammyeverts.com about rules of thumb for good perf not being universal is on the web only, but I bet my bottom dollar that the same holds for mobile: that if your perf targets, ceiling or floor, are not based on your specific app and user base, you might want to reassess.

New research: The Core Web Vitals thresholds you trust might be wrong for your site

Core Web Vitals data from ten leading online retailers reveals that "good" for Google may not be good enough for your users or your business.

embrace.io

Is the 2.5s LCP that's "good" really ideal for your site? This is a cool look at how you can compare bounce rate with LCP (from Core Web Vitals), to find the spot that's really ideal for your specific site. -> embrace.io/blog/researc...

New research: The Core Web Vitals thresholds you trust might be wrong for your site

Core Web Vitals data from ten leading online retailers reveals that "good" for Google may not be good enough for your users or your business.

embrace.io

ᴀʟᴇx ʀᴜssᴇʟʟ@infrequently.org · 3w ago

If you make websites for a living, stop what you're doing and read this research by @tammyeverts.com; it shows what many of us have been saying for a long time: even if there is such a thing as "fast enough", it's generally *much* faster than you are targeting: embrace.io/blog/research-co…

If you make websites for a living, stop what you're doing and read this research by @tammyeverts.com; it shows what many of us have been saying for a long time: even if there is such a thing as "fast enough", it's generally *much* faster than you are targeting: embrace.io/blog/research-co…

New research: The Core Web Vitals thresholds you trust might be wrong for your site

Core Web Vitals data from ten leading online retailers reveals that "good" for Google may not be good enough for your users or your business.

embrace.io

Mobile teams deserve their Core Web Vitals moment. That’s why Embrace is building Core Mobile Vitals: a rigorous, user-focused framework for understanding mobile app performance through the experiences users actually notice. Read more from @tammyeverts.com: shorturl.at/5A8Ye

A slow UX affects people’s perception of three important brand elements that are completely unrelated to page speed: content, design, and usability. Here's why that takeaway is relevant in an increasingly competition online landscape 👉 www.speedcurve.com/blog/brand-p... #webperf #ux #pagespeed

SpeedCurve | The speed of trust: How slow pages hurt your brand

In a competitive market, page speed is as important as your design and content.

speedcurve.com

Save the date! 🤩 The next @performanceobserver.dev will be on February 26 at 6:30 PM CET (12:30 PM ET / 9:30 AM PT) All the details and "add to calendar" links in performanceobserver.dev

Tammy Everts 🍁@tammyeverts.com · 6mo ago

So excited to be paired with @paulcalvano.bsky.social for this double-header on PerformanceObserver next week! Paul will take a deep dive into the HTTP Archive. Then I'll break down the "performance plateau" – why you need to know it and how to find it. performanceobserver.dev/events/episo...

I ❤️ when #webperf data stops being theoretical and starts speaking language that business understands. This post breaks down how to connect site speed with real outcomes like conversion rate, bounce rate, and revenue. www.speedcurve.com/blog/site-sp...

SpeedCurve | Correlation charts: Connect the dots between site speed and business success

If you could measure the impact of site speed on your business, how valuable would that be for you?

speedcurve.com

In our rush to align page speed with SEO and business metrics, have we in the #webperf community lost our way? In this post, based on the keynote I gave at #PerfNow a few months ago, I explore how it's not too late to bridge the gap between pragmatism and user delight. www.speedcurve.com/blog/fast/

SpeedCurve | How fast is fast enough? Rethinking web performance in pragmagical terms

Always remember: We're in the business of creating experiences for other humans.

speedcurve.com

ICYMI, here's a wrap-up of exciting #webperf and #ux highlights from 2025! ⭐ Broad browser support for LCP and INP (W👀T!) ⭐ New metrics & visuals for measuring user happiness ⭐ Deeper metrics for JS diagnostics ⭐ Better budgets = easier regression-fighting www.speedcurve.com/blog/2025-we...

SpeedCurve | 2025 was a big year! Here are some highlights...

From broad browser support for key metrics to nuanced metrics for diagnosing issues, 2025 has been filled with wins.

speedcurve.com

I ❤️ writing these annual wrap-up posts. From broad browser support for key metrics to nuanced metrics for diagnosing issues, 2025 has been filled with huge wins — not just for @speedcurve.com but for our entire #webperf community. Go, us! www.speedcurve.com/blog/2025-we...

SpeedCurve | 2025 was a big year! Here are some highlights...

From broad browser support for key metrics to nuanced metrics for diagnosing issues, 2025 has been filled with wins.

speedcurve.com

What happens when observability merges with front-end performance monitoring? You get the best of all worlds — performance, reliability, and UX across web and mobile! Join our founder @markzeman.com, CPO @cliffcrocker.bsky.social, and @embrace.io President Andrew Tunall on December 9 to learn more!

Embrace@embrace.io · 9mo ago

🔥 Fireside chat: The future of user-focused #observability With the Embrace + @speedcurve.com acquisition now live, hear what’s ahead from Andrew Tunall, Mark Zeman, and Cliff Crocker. 📅 Dec 9 at 11 AM PST 📍 Save your seat ➔ ow.ly/M6QQ50XvcB2

It's been almost three years, but CrystalCon, the accessibility conference created from spite, is back. This January, I'm giving you six sessions of content over two days, all made by me. Given the current state of tech and digital accessibility, most sessions will focus on artificial intelligence.

Many identical robots are working at laptops, looking down. Three of the robots are without computers and instead are looking straight ahead. Text: CrystalCon January 2026. Artificial Intelligence Natural Consequences

Third parties represent a MASSIVE potential single point of failure for your site. 1. AUDIT & remove unused tags 2. DEFER or load asynchronously 3. TRACK scripts & create #webperf budgets 4. KNOW your SLAs with vendors 5. CREATE a playbook for failures 👉 www.speedcurve.com/web-performa... #ux

Third-Party Web Performance | SpeedCurve

Ads, analytics, and social widgets can seriously hurt page speed. Find out how to measure and optimize the third parties on your pages.

speedcurve.com

If your backend times are slow, that hurts all your other key performance and UX metrics, including Core Web Vitals! Find out how to track your CDN's health and get backend transparency — along with 24 more holiday readiness tips! #corewebvitals #webperf #ux #sitespeed #pagespeed

SpeedCurve@speedcurve.com · 9mo ago

🎄 Holiday Readiness Tip 7: Track your CDN! CDN performance can be a black box. Did you know you can track CDN health using Server Timing headers? 👉 How to get backend transparency from your CDN: www.speedcurve.com/blog/server-... 👉 More holiday readiness tips: www.speedcurve.com/blog/holiday...