I joined @ericseufert.bsky.social on the Mobile Dev Memo podcast — one of my favorite shows — with coauthor @garjoh.bsky.social to discuss our PNAS paper (with Zhengrong Gu) on removing cookies and privacy-enhancing technologies (PETs) in digital advertising. mobiledevmemo.com/podcast-quan...

Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi) | Mobile Dev Memo by Eric Seufert

Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)

mobiledevmemo.com

New write-up by @bostonu.bsky.social's The Brink of our PNAS paper on the value of cookies & Privacy Sandbox for online publishers: www.bu.edu/articles/202... Work with Zhengrong Gu & @sjkobayashi.bsky.social.

Should You Accept Internet Cookies? BU Researchers Say the Open Web Could Suffer Without Them

New study finds ad revenue that supports digital publishers and content creators tumbles when cookies are removed

bu.edu

Our paper is out in PNAS! Big thanks to coauthors Zhengrong Gu & @garjoh.bsky.social!!! Read the full paper: www.pnas.org/doi/10.1073/...

Can privacy technologies replace cookies? Ad revenue in a field experiment | PNAS

Digital advertising finances much of the open web, yet relies on tracking technologies that regulators increasingly seek to restrict. In response, ...

pnas.org

Garrett Johnson @garjoh.bsky.social · 3mo ago

Our research on the value of cookies & Privacy Sandbox for online publishers with Zhengrong Gu, & @sjkobayashi.bsky.social is now published in PNAS 🎉🎉. Check out this thread for an overview 👇

If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇 go.bsky.app/KGUe8Lj

In honor of #GivingTuesday, my wife & I are matching donations (up to $20K) to the ASFOP Teega Wende Orphanage in 🇧🇫Burkina Faso🇧🇫, which supports over 200 orphans and we have supported for over a decade. US donations accepted here: support.oneworldchildrensfund.org/campaign/asf... 1/2

Some colleagues to also follow: @shubasrinivasan.bsky.social , @aaron-kaye.bsky.social , @andreyfradkin.bsky.social , @tesary.bsky.social , @sjkobayashi.bsky.social , @stillman.bsky.social

Allison Schiff’s informative piece on the closing arguments that happened today for the DOJ vs Google adtech case! What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google | AdExchanger www.adexchanger.com/platforms/wh...

What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google | AdExchanger

Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had some great ones.

adexchanger.com