Jessica Roy

@jessicaroy.bsky.social

I'm the personal finance columnist for the @sfchronicle. One-time Joan Baez backup dancer.

Sometimes you just can't predict where your reporting will take you. I set out to find out how much the $1.50 Costco hot dog deal -- now celebrating its 40th year -- would cost if that price had kept up with inflation. I wound up in a conversation with a Costco super-fan who owns a piece of history.

Milton Cardoza of Sunnyvale with a Costco food court hot dog sign, a Costco food court hot dog shirt, and a Costco food court hot dog.

How much does it cost to send your child to the top-ranked private high schools in the Bay Area? In many cases, more than UC tuition. Here's how the top private schools ranked this year and what they cost.

Bay Area private school rankings: Schools ranked in the top 100 in the U.S. in 2026 by school information website Niche and their annual tuition.

I’m in downtown Los Angeles where the “No Kings” protest is set to begin in half an hour. There are already well over 1000 people here. The crowd is rapidly growing, and in my estimation is made up of a significantly older contingent than previous anti-ICE protests in LA. I’ll be covering all day

As faith leaders have a crowd take a knee and pray outside the federal building, DHS officers raise their weapons at priests and National Guard members lineup with riot shields against them tonight in downtown L.A.

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Law enforcement is violently targeting press at protests around Los Angeles, from easily recognizable "mainstream" outlets to freelancers and independents. ALL press have explicit legal protections in California. #JournalismIsNotACrime. This evidence thread may get graphic. 🧵👇

In the last 20 or so minutes I’ve seen LAPD officers shove women to the ground without provocation, rip a sign out of a man’s hand and then swing a baton into his leg and raise a less-lethal launcher to aim directly at a protester (which I’m 99% is a major policy violation.)

MON at 9AM: @jessicaroy.bsky.social, @ramitsethi.bsky.social & @usnews.com Money editor Susannah Snider join to help us make sense of the economic uncertainty and how it should affect our financial choices. ❓ How are you managing your finances in response to tariffs, inflation or market changes?

Should retirees move money amid market turbulence? What experts say now

With President Donald Trump’s ever-shifting approach to tariffs and the market’s volatility, how should retirees be reacting? Here’s what planning experts say.

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