Nikki Pilkington
@nikkipilkington.bsky.social
non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.
Are AI-built websites any good for SEO? I audited 5 to find out
Are AI Generated Websites Any Good For SEO?
The short answer to whether AI-built websites are good for SEO: better than you might expect in some areas, worse than you'd hope in others
nikki-pilkington.com
Yes, it’s a bit sweary on occasion. But it’s also packed full of weekly advice to help you and your website SEO.
SEO F&cking What? SEO Newsletter From Nikki Pilkington
A weekly email for people who aren't SEOs and don't want to be, but need to know enough not to get ripped off. Google updates explained in a paragraph instead
f.mtr.cool
SEO Build Pack for web designers Get the SEO right while you build. Not after.
Web Designers SEO Build Pack
Seven pieces you use on every project so the sites you hand over have their SEO foundations right from day one. Written by someone who's spent 30 years fixing
f.mtr.cool
Web designers: “My mate says I should buy backlinks.” Cheers, Dave. Really fucking helpful. 10 client SEO questions. 10 straight answers. One free cheat sheet. https://f.mtr.cool/kthtu493ht
“Best for: blunt yet smart search advice. Punk meets SEO. Dry, withering takes on the BS of the SEO community.” Who said that about my newsletter? Oh yeah @ahrefs did... You should probably sign up -
SEO F&cking What? SEO Newsletter From Nikki Pilkington
A weekly email for people who aren't SEOs and don't want to be, but need to know enough not to get ripped off. Google updates explained in a paragraph instead
f.mtr.cool
Apologies. I went away, so naturally Google launched another spam update. SEO tools full of scary red numbers? DON'T PANIC. Frantically changing your website every time a ranking drops is a shit plan. Let the update finish, give it a week or two to settle, then see where you stand.
Oh fuck off Steven Bartlett, pretending you know anything about AI search and "optimisation". Go ask ChatGPT what you looked like in the 80s or something. #DragonsDen
So nice to see @guaca.bsky.social using their BSky.handle in their searchnorwichXL talk, not 'the other place'. 👏👏 #SNXL
Such a fab speaker lineup at Search Norwich XL. @markwilliamscook.com @dixonjones.bsky.social
Just found out via 3rd parties that one client got a £20k contract because of being found in Google, and another a £3.5k contact because of being found in AI search. Because of work I did. So why am I finding out from 3rd parties? SEOs, how can I change this, because it's not the first time.
Your website can rank, can get traffic, and yet still do absolutely fuck all for your business. My free B2B website copy health check to helps you spot the stuff that might be stopping people from taking the next step. https://f.mtr.cool/a8ehmomb2q
Kane Mitchell’s £99 AI Power Hour is the most useful thing I’ve booked this year. He looked at how I work, spotted where AI could save me time, and stopped me overcomplicating something that had a much simpler solution. Best £99 I’ve spent this year. https://f.mtr.cool/par1ukzvfo
Here's what's pissing me off about the Piddington group. It's the way they're enjoying this. It's not about attention for a cause. That's just an excuse. It's about being bigots and enjoying being bigots.
Are AI-built websites any good for SEO? I audited 5 to find out
Are AI Generated Websites Any Good For SEO?
The short answer to whether AI-built websites are good for SEO: better than you might expect in some areas, worse than you'd hope in others
nikki-pilkington.com
It's happened... Someone just told one of my clients I don't know about SEO because I haven't switched on LLMs.txt in their Yoast plugin... I don't know about SEO... because I haven't switched on... LLMs.txt... in the Yoast plugin... As AI would say: sit with that for a while... FFS.
Manufactured urgency sells SEO services... Full episode at https://seofuckingwhatpodcast.co.uk/episode/the-truth-about-free-seo-audits-dont-get-conned
Two hours. Plain English. No hustlebros. For translators and interpreters https://f.mtr.cool/gocnijqd4i
So, AI content gets you penalised? I disagree - Google is measuring how fast you publish, not what you wrote it with.
Google Spent 2026 Targeting Content Volume, Not AI Content
Two things happened recently in the SEO world that look unrelated until you put them side by side.
f.mtr.cool
