Yes, it’s a bit sweary on occasion. But it’s also packed full of weekly advice to help you and your website SEO.
SEO F&cking What? SEO Newsletter From Nikki Pilkington
Yes, it's a bit sweary on occasion.
f.mtr.cool
Nikki Pilkington
@nikkipilkington.bsky.social
non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.
I summarised my enquiry calls in July ('cos that's the kind of thing I do for fun) and quite honestly, the SEO world is a fucking shambles right now. And because I'm busy this month, I'm using them as content, anonymised. Enquiry 1 of 17 in July - B2B Service provider - UK wide
The business coach told you to stop giving your knowledge away for free. That advice is keeping your website invisible, and I'm about to explain exactly how. Listen now: -
Why Good SEO Means Ignoring Content 'Advice' From Business Coaches - SEO F**king What - Get Found on Google and make money from your website with practical SEO tips
The business coach told you to stop giving your knowledge away for free. That advice is keeping your website invisible, and I'm about to explain exactly...
seofuckingwhatpodcast.co.uk
"Just because it’s easy or even cheaper to automate something doesn’t necessarily mean you should." What Not To Automate With AI: The SEO Deskilling Trap -
What Not To Automate With AI: The SEO Deskilling Trap
Which marketing tasks should you automate with AI and which should you protect? New research reveals the pipeline of entry-level talent may eventually run dry.
searchenginejournal.com
Do you ever go through your Google Drive and think "I wonder what that was about?"? Yeah, me too...
Client: "I've had 3 enquiries this week from AI Search - don't know if this is anything to do with the SEO work you've been doing..." Me: "How many enquiries did you have from AI Search before I started, when you weren't anywhere to be found on Google?" Client: "None" Me:
Trust me when I say publishing your blog content as LinkedIn articles is a good idea that helps your reach and your SEO, but costs you nothing more than a few minutes of your time - here's a PDF guide that will help
bit.ly
A fab listen if you're a web designer - How to build a sustainable website design business - by Holly Christie -
Want to build a sustainable website design business? Here's how. - Websites Made Simple
If your website design business doesn't feel sustainable, you're not alone. Holly Christie talks through what you need to do to succeed.
websitesmadesimple.co.uk
When is a free SEO audit not a free SEO audit? When it's a sales pitch with a spreadsheet on top. Listen at https://seofuckingwhatpodcast.co.uk/episode/the-truth-about-free-seo-audits-dont-get-conned
Yes, it’s a bit sweary on occasion. But it’s also packed full of weekly advice to help you and your website SEO.
SEO F&cking What? SEO Newsletter From Nikki Pilkington
Yes, it's a bit sweary on occasion.
f.mtr.cool
The majority of 'free' SEO audits are just sales tools, with your URL on the cover. Listen to the full episode at https://seofuckingwhatpodcast.co.uk/episode/the-truth-about-free-seo-audits-dont-get-conned
Improvising low cost last minute giveaways for today's talk. They went down well!!
Your blog isn’t a white paper, or a dissertation, it should be broken into easy chunks where people can read each section easily.
How To Get People To Read Your Blog Posts - Holly Christie
How to style blog posts in a way that engages the reader, builds their trust and encourages them to stay on, and recommend your blog, and become a client
nikki-pilkington.com
Absolutely love this about SEO sales: "The problem was that once the contract was signed, the salesperson collected the commission while someone else inherited the promise." via Nick Leroy
Selling SEO or AI Services? Your Sales Team Needs More Than a Pitch Deck
Sales is rewarded for signing/renewing clients. Rarely does performance matter (to them). Let's break down balancing financial incentive with setting up customers for success.
seoforlunch.com
Competitors are now filing fake copyright claims specifically to knock rival pages out of Google.
Fake DMCA Takedowns Can Remove Your Pages From Google - And You Might Never Be Told
In March this year, Search Engine Land published an investigation into some dodgy SEO practices. The day after it went live, someone filed a copyright
nikki-pilkington.com
It's tomorrow but you might still squeeze in: Want some actionable, jargon free, and USEFUL tips you can implement on your website straight away? I got ya:
The SEO To-Do List That Fits on a Post-it Note
Think SEO requires a 40-page strategy document? Think again.
eventbrite.co.uk
Hear me out: we could solve the data center problem by requiring their respective executives to live on-site
Who would have thought Google would torch our traffic when our entire content strategy pivoted on exploiting a specific kind of content it seemed to like to rank, and AI surfaced? The next logical question is how do I "win back" this traffic by convincing Google these 25723 listicles are "gud"?
Philip J Fry's Shocked Reaction
Alt: Philip J Fry's Shocked Reaction
static.klipy.com
Are AI-built websites any good for SEO? I audited 5 to find out
Are AI Generated Websites Any Good For SEO?
The short answer to whether AI-built websites are good for SEO: better than you might expect in some areas, worse than you'd hope in others
nikki-pilkington.com
Is AI killing curiosity? "Most people, faced with not knowing something, absolutely did not set off on a three-hour odyssey through hyperlinks." A good read from Bill Hinchen:
AI killed curiosity, apparently
Is AI killing curiosity? I don’t think so. If anything, we gave the already-curious a sharper tool and gave everyone else a half-decent foundation to stand on instead of just diving into a top link.
billhinchen.substack.com
In or near Northampton? Want to know more about SEO? More importantly, want some actionable, jargon free, and USEFUL tips you can implement on your website straight away? I got ya:
The SEO To-Do List That Fits on a Post-it Note
Think SEO requires a 40-page strategy document? Think again.
eventbrite.co.uk
No separate strategy is required – just a slightly better-informed raised eyebrow when someone quotes AI visibility numbers at you.
How Google Counts Impressions In AI Overviews And AI Mode
In early June, Google added a new report to Search Console showing how often your pages appear in its AI search features. And almost immediately,
nikki-pilkington.com
If it happened to your business website, how long do you think it would take you to even notice?
Fake DMCA Takedowns Can Remove Your Pages From Google - And You Might Never Be Told
In March this year, Search Engine Land published an investigation into some dodgy SEO practices. The day after it went live, someone filed a copyright
nikki-pilkington.com
If you're in or near Northampton, and you want to learn how to SEO your website without the jorgon and mumbo jumbo, then this might be for you (it's free...) I got ya: https://www.eventbrite.co.uk/e/the-seo-to-do-list-that-fits-on-a-post-it-note-tickets-1993822979203?aff=oddtdtcreator
Use these methods every time you post and you’ll end up with a beautifully consistent design across your website.
How To Get People To Read Your Blog Posts - Holly Christie
How to style blog posts in a way that engages the reader, builds their trust and encourages them to stay on, and recommend your blog, and become a client
nikki-pilkington.com
42% of all website traffic still comes from search. Direct traffic accounts for 40%, social for 13%.
SEO In 2026 - What 310 Million Websites Tell Us About Blogs, AI And Rankings
Wix has just published their first State of Websites report, pulling data from over 310 million users. It covers how websites are being built, found, and
nikki-pilkington.com