If you're starting to use JEV, there are a lot of websites posing as TypeSafe AI's JEV using exact match domains, which Google happily ranks. Screenshot is a website posing as the 'official' JEV site to get API keys, but will charge you x10 what it costs if you go direct to the TypeSafe AI website.
Mark Williams-Cook
@markwilliamscook.com
✍️ Writings: https://markwilliamscook.com 💌 Core Updates SEO newsletter: https://coreupdates.com 📺 AI & SEO on YouTube: https://www.youtube.com/@mwcsearch 💻 Director at Candour https://withcandour.co.uk 💬 Founder at AlsoAsked https://alsoasked.com
AlsoAsked will be offline for maintenance while we apply the critical security patches for PHP that have been announced. thehackernews.com/2026/10/php2...
PHP2Shell: Two Unpatched Critical PHP RCE Flaws (CVSS 9.2) Trigger Emergency Security Alert
PHP2Shell involves two critical PHP RCE flaws rated CVSS 9.2, with emergency fixes scheduled following a disclosure leak.
thehackernews.com
PHP Remote Code Execution affecting all installs, CVSS score 9.2 🫠 Only PHP 8 being patched. Nice knowing you, few million Wordpress sites 🫡
I've programmed video games as a hobby since I was about 12 using BlitzBasic and AMOS on the Amiga, until recently using UE/Unity. I've released a couple, even an iPhone game. It was always a struggle solo. Since "AI", I have lost motivation to do it and I'm not entirely sure why.
AI Bubble Teetering on the Brink as OpenAI Admits to Massive Financial Failure in Leaked Documents "Financial Times just revealed that OpenAI’s annualized revenue... is roughly $20 billion lower than anybody had previously expected, including, it seems, OpenAI itself." futurism.com/future-socie...
Jeremy Clarkson's Oh No! Anyway - Top Gear
Alt: Jeremy Clarkson's Oh No! Anyway - Top Gear
static.klipy.com
Iva Jovanovic (@iva-jovanovic.com) believes that keeping your site structure clean and hierarchical, with descriptive internal link anchor text and an organised navigation menu, makes it easy for both users and Googlebot to find and understand every page. maj.to/3P8lHjF
A beginner's guide on how to use Chrome network data to figure out bits and bobs on how Google/ChatGPT etc are working, including real-world examples, how I got value from them. markwilliamscook.substack.com/p/wiretappin... cc @metehan777.bsky.social @suganthan.bsky.social
Wiretapping the SERP: Reverse Engineering Network Data
A beginner’s guide to exploring browser network data to find exploits and figure out how systems like Google and ChatGPT are working behind the scenes.
markwilliamscook.substack.com
When the client is reading out a list of 'feedback' from Claude about your SEO.
I am sure someone is counting "new AI feature usage" from the click metrics where the stuff I didn't want for just takes the most prominent UI position from something actually useful. 99.9% of the time in Google Slides, I want to upload an image. Not generate one. Accidentally click all the time.
Bravery should be marketing's most important KPI. Unfortunately, it doesn't have an ROI forecast, so the board won't approve it. We reward fictional certainty, punish honest expertise, and call ourselves 'data-driven'. www.jonoalderson.com/conjecture/b...
Bravery is the most important KPI
When every marketing decision needs a measurable ROI, the most valuable work never gets funded. It's time for CMOs to be brave enough to say so.
jonoalderson.com
Giulia Panozzo (@sequinsnsearch.bsky.social) warns that using AI-generated influencers to build authority can do more harm than good. People seek reviews for genuine human perspectives, not fake endorsements. The biggest risk isn’t just an SEO penalty it’s eroding trust. maj.to/47aViHD
@brightonseo.com : "Do you want to check your slides before you go on stage?" Me: "They're mostly cartoon pictures of ducks, so I think it will be fine whatever" 😂 🦆
Had AXA doctors appt. The notes I received contained egregious errors; incorrect medication, invented medical history, additional 'causes' that had not been discussed. After some complaining and investigation, can you guess? Yes, doctors using AI notetakers and not checking things. Awesome.
Still waiting to hear: “Due to unexpectedly low call volume, your call will be answered next.” I always get the other one.
Me with a 20 year old Reddit account watching brands trying to do "GEO" on Reddit:
Just published my latest piece in Substack! If you’ve been paying attention, you’ve probably also connected the dots: All signs point to a major Google update on the horizon. open.substack.com/pub/lilyrayn...
Prediction: the next massive Google update is around the corner
Google is telling us in writing what it plans to go after next: scaled AI content, fake authors, and the GEO tactics built to game AI answers.
open.substack.com
Replacing your CMS with AI-generated pages? Enjoy discovering why content management systems exist, one production bug at a time. You’ve just inherited a thousand publishing problems your CMS used to solve without you noticing. www.jonoalderson.com/conjecture/y...
Your website needs a brain
If you’ve spent years fighting with a content management system, the prospect of replacing it with a prompt is understandably appealing.
jonoalderson.com
🎙️ Panel: “SEO & AI Search: Making Better Decisions with Imperfect Data in 2027.” Julia-Carolin Zeng moderates with @nataliavv.bsky.social, @markwilliamscook.com, @dergal.bsky.social and Charlie Whitworth. Experienced voices on deciding well when the data is never complete. #SearchNStuffAntalya
🎙️ Same AI, different realities. @markwilliamscook.com moderates a panel on what AI adoption actually looks like across industries, with Vanda Pokecz of Peec AI, Anthony Barone of StudioHawk and Naim Çetintürk of RS Holding. #SearchNStuffAntalya #SearchNStuff
AI/GEO LinkedIn job titles are becoming more of a spam indicator for me than "Guest poster"
Our ChatGPT traffic converts highest into leads.. But those are leads who have no idea who we are, have invested very little cognitive energy in figuring out what they want, and overall are probably some of the highest effort v lowest reward leads. YMMV.
Today, we’re making the Cloudflare Monetization Gateway available as part of a closed beta, and showcasing four customer use cases that are in production today. https://cfl.re/4y4IwWs #BirthdayWeek
Monetization Gateway beta: charge AI agents for consumption with HTTP 402
Cloudflare’s AI Gateway, Ceramic.ai, Stocktwits, and more are using the Cloudflare Monetization Gateway today to charge agents for access to tokens, APIs, and MCP tools. U.S.-based sellers can now app
blog.cloudflare.com
Want to know how your peers are adopting AI? That's what Vanda Pokecz, Anthony Barone and Naim Çetintürk will cover on the panel Same AI, Different Realities: What Adoption Actually Looks Like Across Industries moderated by @markwilliamscook.com! You can still get last min tickets! #SearchnStuff
Glad to see SOMEONE is getting @johnmu.com and @methode.bsky.social to FINALLY tackle the big questions at Google Search Central Live. 🐱 Photo via @lindahogenes.bsky.social
The panels at Search 'n Stuff are bringing the energy and insights! Julia-Carolin Zeng will be moderating, SEO & AI Search: Making Better Decisions with Imperfect Data in 2027 and the panelists are @nataliavv.bsky.social, @markwilliamscook.com, @dergal.bsky.social and Charlie Whitworth.
I got an email from a SearchNorwichXL sponsor today that said their teams unanimous feedback is that it was "the best conference that weve partnered with in the UK so far" and it made my day 🥲