markwilliamscook.substack.com/p/how-catstx...

How cats.txt showed llms.txt evidence is GEO astrology

How the joke web standard cats.txt took the fancy of some SEOs and became cited at the same evidential level as llms.txt for optimising websites for search and AI discovery.

markwilliamscook.substack.com

SEO updates you ✨NEED✨ to know [3rd Aug]: www.linkedin.com/posts/markse...

ChatGPT has a hidden field that tells you WHERE it searches for data before returning an answer. @markwilliamscook.com dug into what happens behind the scenes when ChatGPT searches the web, and he found this hidden label called "result_source."

Multimodal search insights from @myriam.dopamine.builders at SearchNorwichXL! Machines can see, read and hear your content. This talk provides best practices for multimodal optimisation so that your videos, images, and podcasts are cited in AI search results. www.eventbrite.co.uk/e/searchnorw...

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SEO updates you ✨NEED✨ to know [27 July]: ✍️ ​5.3% of top-ranking pages are AI-generated. This Ahrefs study dispels some of the beliefs that 100% AI-generated content can't rank on Google… | Mark...

SEO updates you ✨NEED✨ to know [27 July]: ✍️ ​5.3% of top-ranking pages are AI-generated. This Ahrefs study dispels some of the beliefs that 100% AI-generated content can't rank on Google. AI-generat...

linkedin.com

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This out take didn't age well for John when we clashed heads on design last week 😂

In this talk, @hellemans.me will provide examples and a framework for analysing SERPs and understanding how to make a positive business impact with your SEO strategies. SERPs are more personalised than ever, and every results page is full of insights that most people aren’t paying attention to.

Reddit, after selling user posts and comments to OpenAI to boost its IPO, without paying users penny one, is now crying because AI is eating into its web traffic. 🤡

"SeO iS DeAd" 🤡

Measurement plans. Do then before you put your dirty little mits on GA! www.searchenginejournal.com/designing-a-...

Designing A Measurement Framework Before You Touch GA4

GA4 can collect the data, but it can not decide what matters. Build the measurement framework before the implementation starts.

searchenginejournal.com

My favourite SEO grift charts are the ones with huge vertical jumps but no y-axis labels, but you can see from how vertical and boxy previous jumps were that you're talking double-digit traffic 😂

Here's what to expect at #SearchNorwichXL Morning: @hellemans.me @bngsrc.bsky.social @dixonjones.bsky.social Afternoon: @guaca.bsky.social @sequinsnsearch.bsky.social @adoubleagent.bsky.social A panel about the future of search & SEO. Ending with: @myriam.dopamine.builders @divingfor.fun

Who would have thought Google would torch our traffic when our entire content strategy pivoted on exploiting a specific kind of content it seemed to like to rank, and AI surfaced? The next logical question is how do I "win back" this traffic by convincing Google these 25723 listicles are "gud"?

Philip J Fry's Shocked Reaction

Alt: Philip J Fry's Shocked Reaction

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A couple of people DMd me about my eye in the Buzzstream podcast. In answer to your question, this was 2 days before recording. 😂 Happy Friday, have a laugh at my expense (excellent shot, almost ended that contest) 🥊

Since 5.4, ChatGPT query fan outs are doing specific site: searches. It is vital information to find out where you need to be to be. I spoke about this with Vince Nero a few months ago on the BuzzStream podcast. You can use QueryFan.com to find these at scale 😎

OpenAI's collapse genuinely threatens to destroy Oracle, with its credit rating recently downgraded by S&P Global specifically because it's building $340bn+ of data center capacity for a company that can't afford them, and nobody else exists to pay otherwise. www.wheresyoured.at/the-openai-bubble/

What are you doing on the 24th of September? Not only are @sequinsnsearch.bsky.social and Emma-Jane Stogdon coming to SearchNorwichXL, they're both speaking! Get your ticket now for just £125: searchnorwich.org

@tally.so is it true that 25% of your new leads come via chatgpt?

SEO updates you ✨NEED✨ to know [13 July]: www.linkedin.com/posts/markse...

So cool to have the OG SEO tool I've been using for 15 years sponsor our conference in Norwich :D 🐸

Candour@withcandour.co.uk · 4w ago

The fantastic @screamingfrog.co.uk are our name badge sponsor for #SearchNorwichXL! Screaming Frog are a UK based SEO agency and creators of the famous website crawler, the SEO Spider. It’s the industry standard crawler used by SEOs and agencies worldwide to audit technical and onsite SEO.

Happy to say @withcandour.co.uk is sponsoring Norwich Pride again this year, and supporting Norwich to be a city where everyone can feel safe and proud to be themselves. Great work by Mark Salisbury from our design team on the new tees 😎

Coming back from holiday seeing people comment "SEO" on the 117th post today about how someone "hacked Claude" to do their SEO, posts 'graph-go-up' GSC screenshot for SEO tactic that is inevitably going to end in disaster. Make it stop.

Marge Simpson Groans Disapprovingly

Alt: Marge Simpson Groans Disapprovingly

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