Sam Gregory

@samgregory.bsky.social

Executive Director http://witness.org : video + tech + human rights; 'Prepare, Don't Panic' initiative on media manipulation/generative AI. TED speaker on deepfakes https://gen-ai.witness.org, @samgregory on Twitter/X. PhD Westminster.

It's August 2! It's August 2! Why am I so excited (and trepidacious)... It's the day both California and EU rules on content provenance and AI go into effect. Read on for @witnessorg.bsky.social analysis on where the EU AI Act gets it right, and where we need more. www.witness.org/witness-says...

WITNESS on the Enforcement of EU's New AI Transparency Rules: Progress but Key Gaps Remain - WITNESS

WITNESS welcomes the Code of Practice's multi-layered approach to identifying AI-generated content, but says it doesn't go far enough.

witness.org

In @techpolicypress.bsky.social shirin anlen and I on a foreseeable fiasco: how Google briefly turned 1 of world's most trusted sources of evidence into a generator of plausible fakes, and why tech cos must consult civil society experts before launch, not after www.techpolicy.press/google-earth...

Google Earth AI Fiasco Underscores Why Tech Firms Must Listen to Outside Experts

It's just one more parable in a long line of product releases by AI firms with potentially dangerous consequences, write shirin anlen and Sam Gregory.

techpolicy.press

What "on earth"? The prioritization of ground truth for journalism, and our shared sense of reality - is less important to Google than "custom images to help you visualize history, create real estate plans, and more." And no, us checking every image is not the answer. blog.google/products-and...

Transform any place with Nano Banana in Google Earth

Custom images — generated from Google Earth satellite, aerial, and 3D imagery — help you redesign any location.

blog.google

🎥 Deepfakes: Can you trust anything you see online anymore? Episode 3 in @tbij.bsky.social series 𝑴𝒊𝒔𝒂𝒍𝒊𝒈𝒏𝒆𝒅: 𝑾𝒉𝒆𝒏 𝑨𝑰 𝑮𝒐𝒆𝒔 𝑾𝒓𝒐𝒏𝒈 out now! I talk the reasons we need to worry, why we need to act, and winners/losers in the deepfakes fight (spoiler: not ordinary folks) www.youtube.com/watch?v=_s0x...

Deepfakes: Can you trust anything you see online anymore?

YouTube video by The Bureau Investigates

youtube.com

"When WIRED called the Zambian embassy in Washington, a member of the staff answered the phone and transferred the call to another staff member who then picked up for several seconds before hanging up. A follow-up call went unanswered."

The Chinese Government Just Got the World’s Largest Digital Rights Conference Canceled

Access Now, the group that organizes RightsCon, says Zambian officials asked it to exclude Taiwanese participants if it wanted the event to proceed as planned.

wired.com

Following our April 29 announcement, we believe it's important to be transparent about the context that led to the decision. We want to explain, where we can, why this was made on such short notice, only days before we were set to host RightsCon. Read: www.rightscon.org/rc26-stateme...

A statement to our community about why RightsCon 2026 will not take place in Zambia

Our official statement to the digital rights community about why RightsCon 2026 will not take place in Zambia

rightscon.org

I wrote about RightsCon's cancellation after Zambia's government announced it would postpone the event to sort out its concerns over "thematic issues." With thousands about to depart (or already en route) to Lusaka, it's a huge blow to the digital and human rights field.

RightsCon Canceled After Zambia Requires ‘Full Alignment’ With 'National Values'

Organizers canceled the event just days before thousands were set to descend on Lusaka to discuss issues at the intersection of technology and human rights.

techpolicy.press

📌 As generative AI blurs the line between real and fake, fears of a collapse in trust are everywhere. Yet audiences still believe some sources. This panel explores what has really changed in the age of synthetic media — and who is responsible for protecting truth.

Promotional card for the International Journalism Festival 2026 (XX Edition, Free Entry), Perugia, Italy, 15–18 April. Session: "When Seeing Is No Longer Believing: Perils and Possibilities in a World of Synthetic Media." Speakers: Sam Gregory, Tai Nalon, Felix M. Simon. Saturday 18 April. #ijf26. Website: journalismfestival.com.

"We don’t need to give up on the ability to discern what is real from synthetic. But we do need to act” Wise words from Sam Gregory, highlighting the “failure of political will at the senior levels” of big tech companies to enforce effective content labelling www.theguardian.com/technology/2...

‘They feel true’: political deepfakes are growing in influence – even if people know they aren’t real

AI images of people – such as women in military contexts – are making money and serving as propaganda, researchers say

theguardian.com

“We don’t need to give up on the ability to discern what is real from synthetic,” he said. “But we do need to act fast.” In @theguardian.com I pointed to the tech companies failure to act, as Meta's own Oversight Board just also said about C2PA implementation www.theguardian.com/technology/2...

‘They feel true’: political deepfakes are growing in influence – even if people know they aren’t real

AI images of people – such as women in military contexts – are making money and serving as propaganda, researchers say

theguardian.com

Sora “normalized a world in which people are really uncertain about what they are seeing in their timelines both when it matters & when it doesn’t matter.. whether it’s casual comedy…or conflict footage from Iran. The consequences will reverberate even if the app is gone” The Verge archive.ph/AqRO7

archive.ph