Aybuke Atalay

@aybukeatalay.bsky.social

PhD University of Edinburgh computational social science, political communication, social botsđŸ€–

The Scottish Election Analysis 2026 brings 55 contributions on topics such as campaigning, news, voters, pools, representation and policy. Published 10 days after the election, it provides immediate and accessible analysis of the contest. Full report here: www.electionanalysis.uk 3/3

Scottish Election Analysis 2026 - UK Election Analysis

Report featuring more than 100 contributions from leading UK academics, with snap analysis and early research insights on the 2024 UK General Election.

electionanalysis.uk

Drawing on sentiment analysis of 4,385 tweets by parties and party leaders, we show how negativity shifts depending on electoral context, political positioning, and whether parties compete as incumbents, challengers, front-runners, or insurgents. Here: www.electionanalysis.uk/scottish-ele... 2/3

When parties travel, does negativity follow? Comparing campaigns on X - UK Election Analysis

Digital campaigning in elections has become increasingly negative, with parties frequently attacking their opponents’ policies and leadership.

electionanalysis.uk

📄NEW PAPER + 📈DATASET + 🌐WEBSITE Please to be able to share our dataset paper: "An enriched, multimodal social media dataset of a UK General Election campaign." The paper builds off the crowd-sourced publication of candidate lists in advance of the last UK General Election...

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📄NEW PAPER📄 Ever wondered content people actually pay *attention* to online? Our new research reveals that you likely pay attention to far more varied political content than your likes and shares suggest

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👇I am very pleased to announce the next in the Social Data Science Hub Seminar Series where we'll welcome Eddie Ungless to speak on approaches to the measurement of social bias in NLP! You can sign up here to come in person or join online: bit.ly/SDS-Eddie polisky mlsky cssky

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