Matthew V - EmailKarma 🇨🇦
@emailkarma.com
Founder, author, and former podcast host focused on email marketing, deliverability, and privacy. Helping brands land in the inbox, not the spam folder. #EmailGeeks #Canadian He/Him https://ekma.co/m/EmailKarma
I find the best things when I clean my office. I totally forgot I had these. A set of #EmailGeek magnets I picked up earlier this year at Deliverability Summit in Barcelona.
Early Bird pricing ends July 31! 📧 Join Canada's email marketing community on September 24, 2026 at St. Paul's Bloor St, Toronto for a full day of practical insights, networking, and expert speakers. Register today: emailsummit.ca #CaES26 #EmailGeeks
The Canadian Email Summit - Canadian Email Summit
Home of the Canadian Email Summit. Operating since 2019.
emailsummit.ca
I missed it (due to reasons) last week but EmailKarma.net turned 19 on July 7th. I just wish I had more time to write these days, even with all the evergreen content. Where did I put that RoundToIt again?
EmailKarma %
It's not the size of your list, It's how you use it!
emailkarma.net
🇨🇦's #BillC22 is entering committee study this week - and we're hearing it may become law by end of the month. We never say this: but this is the worst, most privacy-breaking bill we've seen. It MUST be stopped. Speak up against it and read on to learn more: www.openmedia.org/StopC22-bsky 1/
Stop the Surveillance State: Stop Bill C-22!
🚨 Bill C-22 forces every Canadian internet provider, messaging app & cloud service to build surveillance backdoors and store a year of your data. Foreign state hackers exploited similar legislation in...
openmedia.org
DMARC has officially become an Internet Standard. The new standards, often called #DMARCbis, retire several legacy tags, add new options, and replace Public Suffix List (PSL) lookups. I put together a practical guide on what to review in your DMARC records: buff.ly/bsMHV1C #EmailGeeks
Google’s new ‘AI inbox’ was enabled at work, turning it off was the easiest decision I made all day. Why can’t these features be optin vs just enabling then. (And yes I understand the idea most people just leave the defaults on). Settings > Inbox > way at the bottom is the disable option.
CAN-SPAM says you can email people who haven't asked. GDPR, PECR, CASL, and Australia's Spam Act say you can't. The gap isn't a technicality — it's a philosophical divide about what privacy is. New post: https://www.spamtacular.com/?p=4311 #emailmarketing #privacy #GDPR
Your US Email Compliance Assumptions Are Wrong Outside the US
The United States treats commercial email as opt-out by default, an approach that puts it at odds with email marketing laws outside the US. You may email someone who hasn’t asked for it, and CAN-SPAM permits that as long as you identify yourself, include a physical address, and honor unsubscribe requests. That framework has shaped […]
spamtacular.com
"Circling back on my previous message." "Just bumping this in case it got buried." Don't worry, it wasn't buried it was in my spam folder where it belongs. #EmailIsHard #StopSpamming
Some very exciting news to share today! CC: @cyberimpact.com
Canadian Email Summit@emailsummit.ca · 4mo agoBig news for the 🇨🇦 Canadian email community. We're proud to welcome @cyberimpact.com as the Presenting Sponsor of the Canadian Email Summit through 2028. Read the full announcement: buff.ly/EKxKAKa #EmailGeeks #CaES2026
I’ll be speaking at Inbox Expo in Atlanta, May 26–28. If deliverability and getting mail into the inbox matter to you, this event goes deep. Use code JOINME20 to save: inboxexpo.com #EmailDeliverability #InboxExpo
The stupidity of people at an airport queue never ceases to amaze me. If your in the zone the line is here if your in that zone stand there. Some people seem totally confused by this idea. #travel
Odd things to debate on stage at a marketing conference. Pineapple on pizza. Room feels a little split on the topic. #TeamPineapple #TeamNoPineapple
Took me slightly longer than expected to fix - mostly due to jet lag and sleep deprivation - but we are all good now. Should be fixed for the foreseeable future.
Matthew V - EmailKarma 🇨🇦@emailkarma.com · 4mo agoI’m aware my sites SSL cert expired overnight. Thanks all that have messaged me about it. I can’t fix it until tomorrow at the earliest 😅
I’m aware my sites SSL cert expired overnight. Thanks all that have messaged me about it. I can’t fix it until tomorrow at the earliest 😅
Feel like I adulated well last night. Filed my taxes 2 weeks early vs the night before the deadline. No stress, no worries about server loads and proper submissions times. or trying to print and get it in the post before the deadline.
I got told I look like Dave Grohl tonight. That’s a first for me. Even funnier we are at a Nirvana / Hole cover night.
@cira.ca Your new portal process - feels half baked: 1 - Sends emails that looks like phishing. No aligned authentication. (Wicketcloud[.]com v cira[.]ca) 2 - Emails with unbranded links 3 - Missing postal address (CASL) in emails 4 - Leads to non-CIRA branded login page #Security101 #EmaiIsHard
Upcoming Webinar dealing with Deliverability, Security, and Surviving Email Platform Chaos. Registration: www.ana.net/webinars/sho... #EmailGeeks #EmailIsHard
When the Inbox Breaks: Deliverability, Security, and Surviving Email Platform Chaos (Email Excellence Webinar Series)
This Email Excellence Webinar, brought to you by the Email Excellence Center, highlights the Outlook outages. Yahoo issues. Gmail changing inbox behavior. Link security concerns from ESPs. None of thi...
ana.net
For those that play #guitar, any tips for beginners on how not to have incredibly painful fingertips or how to toughen them up quickly?
Rebranded? Your #BIMI setup needs an update too. New logo = new VMC or CMC certificate. That means updated trademark or prior use docs, a fresh SVG, and a new DNS record. Here's exactly how to do it: bimigroup.org/how-to-updat...
How to Update Your BIMI Logo - BIMI Group
Already have BIMI set up? Learn how to update your brand logo in your BIMI record.
bimigroup.org
Final call for speakers for the Canadian Email Summit. If you want to help shape the future of email in Canada and beyond, this is your chance. Last chance to apply: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks
We’re nearing the end of the Call for Presentations. If you’ve been refining or second-guessing, now’s the moment. Strong ideas matter more than perfect wording. Submit before it closes: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks
This event is built by the email community. No fluff. No pay-to-play talks. Just honest conversations about what’s working in email today. Be part of it: 👉 buff.ly/zLuMm9s #CaES2026
You 🫵 Yes you! You're invited, we really want to see you there!
Canadian Email Summit@emailsummit.ca · 7mo ago“I wasn’t invited.” If you’re reading this, yes you were. I’m talking to you. You’re invited. No secret list, no gatekeeping, just people getting together. Sign up for event updates on the site. Call for Speakers is open until Feb 27. Still unsure? Read this again 😉 #CaES2026 buff.ly/uOCuR8H
Smile, it’s Grunge night at Ridiculous in Hamilton. 🤘🤘
SPF looks simple, but it breaks easily. This blog post explains what SPF does and doesn’t do, common failures like include hijacking and lookup limits, plus a practical maintenance checklist. 👉 buff.ly/QE0jTu9 When was the last SPF review? #EmailGeeks
Email Marketing Knowledge and News
Sharing Email Marketing Knowledge and News with the Digital Marketing Community.
emailkarma.net