When you walk somewhere with #GoogleMaps, do you actually start turn-by-turn navigation? Or do you just look at the route and go? 🗺️ We studied this. 44% prefer the simple route preview. In familiar areas, it's 76%. And here's the thing: navigation performance is basically the same.
Forschung von HSG-Prof Emanuel de Bellis zu #KI in der Personalauswahl im Harvard Business Manager Zentrale Erkenntnis: Wenn Bewerber:innen vermuten, dass eine KI sie bewertet, betonen sie systematisch analytische Fähigkeiten und spielen Empathie, Kreativität und Intuition herunter.
🎉 We’re excited to announce the Kick-off of the Open Science Office at the University of St. Gallen (HSG)! 📅 Tuesday, February 24th 2026 🕜 13:30–15:00 📍 SQUARE Arena or Online 🗣️ Language: English ℹ️ Information & Registration: www.hsg-square.ch/de/event-det...
Kick-off: Open Science Office
Join us for the kick-off event of the new Open Science Office at the University of St.Gallen. We will introduce the Open Science Office, the people behind it, and how it can support your research at t...
hsg-square.ch
Many companies still advertise smart products using general buzzwords such as “AI-supported”, “algorithm” or “smart”. For users, however, it is not how “smart” a product is that matters, but what concrete added value it offers, as new work by HSG researchers shows. unisg.link/kxm
Real customer value instead of marketing buzzwords
Smart products are booming. Examples include robot vacuum cleaners and smart speakers with voice assistants. Many companies still advertise these products using general buzzwords such as “AI-supported...
unisg.link
Looking for 2 PhD students to join our lab at the Institute of Behavioral Science and Technology @unisg.ch! We study how people interact with AI and automation at the intersection of marketing, psychology, and technology. Fully-funded positions available. Please share! 🙏
HSG: 2 PhD Positions in Consumer Behavior and Technology (m/f/d)
A passion for behavioral science and new technologies. An excellent master's degree (or equivalent) in marketing, psychology, behavioral economics, or a related field. Outstanding English communicatio...
jobs.unisg.ch
AI is increasingly replacing human decision-makers – whether in job applications or university admissions. This has consequences. Researchers at HSG and @rsmerasmus.bsky.social show in a new study that people behave systematically differently when assessed by AI. ➡️Read more: unisg.link/f71b76
Artificial intelligence assessment changes human behaviour
Artificial intelligence is being used to assess people. For example, in the recruitment process, university admissions or the provision of public services. A study by the University of St.Gallen shows...
unisg.link
Do we change who we are when #AI is watching? New paper in @pnas.org: Job applicants emphasize analytical traits and hide intuition when assessed by AI—believing that's what algorithms want. Result? Companies may hire people good at "performing for algorithms" rather than the best candidates.
AI assessment changes human behavior | PNAS
AI is increasingly replacing human decision-makers across domains. AI-based tools have become particularly common in assessment decisions, such as ...
pnas.org
Warum geben wir smarten Produkten menschliche Namen? Im Gespräch mit #SRF habe ich über die sich wandelnde Mensch-Maschine-Beziehung diskutiert. Das Interview auf Schweizerdeutsch kann hier nachgehört werden (ab 11:14): www.srf.ch/play/radio/r... @unisg.ch
Wenn der Staubsauger Roboter einen Namen bekommt
Über 80 Prozent der Menschen besitzen zuhause mindestens ein intelligentes Gerät. Das ergab eine Befragung der Universität St.Gallen. Meistens ist es eine Smartwatch oder ein Staubsaugerroboter. Oftma...
srf.ch
Ob Saugroboter, Küchenmaschine oder KI-Chatbots – smarte Produkte verändern den Alltag. Wie nutzen Menschen in der Schweiz diese neuen Technologien? Wie ist ihre persönliche Wahrnehmung? Das haben Forschende der Universität St.Gallen im «Smart Products Reports 2025» erneut untersucht. unisg.link/wqx
Smart Products Report 2025: Nutzung und Ängste nehmen zu
Ob Saugroboter, Küchenmaschine oder KI-Chatbots – smarte Produkte verändern den Alltag. Wie nutzen Menschen in der Schweiz diese neuen Technologien? Wie ist ihre persönliche Wahrnehmung? Das haben For...
unisg.link
Why be simply #unique if you can be one-of-a-kind instead? 🤔 Well, in some cases the difference is worth a staggering €50,000. 🤯 www.ijrm-newsletter.com/post/when-un... Thanks for the fun conversation Marie! @unisg.ch
Ever wondered if consumers truly desire #AI in each and every product? Our latest research at the Journal of Consumer Research reveals that people care about what's under the hood. 🚗💡