emily freeman

@emilyfreeman.bsky.social

Co-founder and CEO, Freeman & Forrest. Bestselling author of DevOps for Dummies and international keynote speaker. I’ve led Community, DevRel and Product Marketing at AWS, MSFT, and startups. I was editingemily on Twitter.

Explaining to my kid that St*phen M!ller’s Vanity Fair portrait was not the best of the bunch — “his isn’t so bad” — and was designed to make him look like Goebbels was not on my 2025 bingo card. This is why art is important.

Freeman & Forrest is a year old! It's been a wild, incredible journey and we've learned so much. I'm remembering an executive we pitched early on who called us a "small business for shitty little companies." Anyway, we've paid technical content creators $1.7M. I'm proud of that. fnf.dev/one-year

5 Big Numbers from 1 Big Year at Freeman & Forrest

With one full year under our belts, here are a few of the numbers from this year that we’re most excited about.

freemanandforrest.com

I have somehow assembled one of the best teams I could possibly have. A couple things I’ve found work: I hire kind, low-ego humans. These are people who can learn, accept feedback, admit mistakes, and grow as a team. I strongly favor weird backgrounds.

The Democrats are a great example of what happens when you prioritize minimizing negative feedback vs. prioritizing visibility. Being visible is 80% of the battle. So what if some people don’t like you? Stop prioritizing people you’re never going to win over anyway.

I know this runs counter to a lot of advice but… Do not try to improve on the things you’re awful at. You’re probably always going to be bad at them. Instead focus on the things you’re good at. Rise to the absolute top at those things. The rest either doesn’t matter or can be outsourced.