‘Shatter crunchin’ chicken ain’t all about the love; it’s mostly about profits derived from fat, sugar and salt.’ And so it goes…Yet another 🇺🇸fast food chicken shop opens in 🇮🇪: a testament to not only the failure to stop the junk foodification of our high streets but also how cheap chicken is 😕

The Irish Times@irishtimes.com · 2mo ago

Diarmaid Ferriter: As Popeyes opens in Ireland, it’s clear we’re becoming a fast food nation

⚽️You really have to wonder at what point do these millionaire footballers decline to take junk food ad money? Given their professional lives were dedicated to peak health you would hope they would hesitate before endorsing McDonald’s to the masses..

Genuinely intrigued by how many sponsored #McDonalds ads of non-compliant food I’m seeing. Reddit, Facebook, on-demand TV… 🤳The new marketing rules banning these kinds of online ads in the UK came into force in January. They’ve had plenty of time so why the continued blitz of junk food ads? 🤔

Emma Calvert@emmacalvert.bsky.social · 3mo ago

🤔🍟Sponsored ad for non-compliant food on Facebook and earlier in the day another on the on-demand tv service… Has McDonald’s just decided it’s above the UK law which bans these kinds of ads?

I wonder how many other little kids like my 6 year old son are being exposed to this #CocaCola marketing in their #WorldCup sticker books?

🤔🍟Sponsored ad for non-compliant food on Facebook and earlier in the day another on the on-demand tv service… Has McDonald’s just decided it’s above the UK law which bans these kinds of ads?

I regret to inform you that the absolute worst people in food academia have teamed up to write a truly cynical screed against meat reduction.

Irony lost in Belfast’s @sainsburys.bsky.social. A wonderful wall showing kids’ ideas of what a healthy plate is buffeted by a wall of coke 😐 Why not help these kids make their healthy plates a reality and stop promoting junk food in key areas of the shop? Retailers can and should do so much more!

The European Scientific Advisory Board on Climate Change published its newest report with a clear message for the agriculture sector: business as usual is not an option if Europe wants to ensure a better future for its farmers and rural communities. Read our latest: www.iatp.org/scientists-s...

Scientists say 'business as usual' no longer an option for EU’s food and farm systems

The European Union has adopted its target for cutting climate pollution by 2040 and is now working on the policies needed to achieve it. Its climate advisors have just published a major report on agri...

iatp.org

We need binding regulation and not corporate self-regulation, exhibit #1,000,000. 98% of meat and dairy company climate and environmental promises are bullshit. www.newscientist.com/article/2523...

98 per cent of meat and dairy sustainability pledges are greenwashing

The food industry has made big promises to reduce emissions and become more sustainable, but a review concludes that many of the pledges are not backed up by evidence

newscientist.com

"Extreme heat is threatening the world’s food systems, with farmers unable to work outside, livestock experiencing stress and crop yields falling, putting the livelihoods of more than a billion people in peril..." Sadly, climate concern is woke, so I guess a billion people just gotta burn/starve.

World food systems ‘pushed to the brink’ by extreme heat, UN warns

Severe heatwaves in commonly hot regions could leave farmers unable to work outside, with livestock mortality rates expected to rise

theguardian.com

Excellent article on how Ireland, a country which in theory feeds 50 million, can be so nutritionally insecure. ❗️90% of 🇮🇪’s food is exported and most is meat and dairy 📉 ~9 out of 10 veg producers have disappeared since the 90s 🛒I’d add an important part of solution is to address consumer demand

Ola Løkken Nordrum@olaln.bsky.social · 4mo ago

Important read from Mick Kelly on Ireland's (dis)illusional food security.

“By cramming large numbers of animals into confined spaces and relying heavily on fertilisers, these intensive systems release far more ammonia than the environment or our bodies can cope with.’ And yet the UK govt is considering relaxing planning rules for industrial chicken farms… 😐

The Guardian@theguardian.com · 4mo ago

Ammonia pollution hotspots found in areas of UK with most pig and poultry factory farms

Cool beans! Nice to see beans sponsoring a sports team! Makes a change from the usual roster of junk food, alcohol and betting companies usually associated with sports sponsorship 🫘😎 www.gaa.ie/article/batc...

Batchelors Announced as Official Beans Partner of the GAA/GPA

The GAA and the Gaelic Players Association (GPA) today announced a new three-year partnership with Batchelors, Ireland’s leading baked beans brand, who become the Official Beans Partner of the GAA/GPA...

gaa.ie

This is the complete opposite to the direction we should be going in. Allowing intensive farming to expand will increase animal suffering, undermine food security, increase pollution, fuel the climate crisis and put all of us at risk. Read more: https://bit.ly/4c0tF6e

Science points in one direction, lobbying in the other. Crucial but grim reporting by @zdboren.bsky.social. "Ministers are rewriting planning rules to make it easier to build intensive livestock farms despite concerns ..." www.theguardian.com/environment/...

UK looks to relax planning rules for factory farms after industry lobbying

Exclusive: documents chronicle years-long campaign to make it easier to build intensive livestock units

theguardian.com

Essential messages here. We take food for granted. Our food system is extremely vulnerable. Governments are doing very little to prevent or mitigate future crises. Massive corporate interests. A bit safer if we switch to plant-based diets. www.theguardian.com/commentisfre...

We’re letting big corporations gamble with our lives. Act now, or the food could run out | George Monbiot

The fragility of the global food system fills me with dread – and the war with Iran has exposed just how close to collapse it is, says Guardian columnist George Monbiot

theguardian.com

If plant-based foods must be more 'honest', let’s do the same for meat – fancy some ‘cow-muscle tissue' or 'pig belly'? By Deirdra Barr www.theguardian.com/commentisfre...

If plant-based foods must be more honest, let’s do the same for meat – fancy some ‘cow muscle’? | Deirdra Barr

EU rules banning terms such as ‘bacon’ for veggie products are problematic, btw cow muscle = steak, says the Vegetarian Society’s Deirdra Barr

theguardian.com

finally, subway beginning to put protein into their sandwiches

Some startling stats today at the All-Ireland Obesity Action Forum’s conference on the impacts of digital marketing. 💰 Digital advertising spend due to be $1 trillion by 2028 🇮🇪 Children spend 4.5 hours on average on digital devices (some up to 10 hrs!) 🍟 Exposed to unhealthy food ads every 4 mins

REVEALED: The EU spends hundreds of times more public money on high-emissions beef and dairy than legumes and nuts through its common agricultural policy (CAP) subsidies, according to new figures published today by Foodrise. Read the new report: foodrise.org.uk/CAPCrossroads/

80% of agricultural land is used for livestock (and textiles), yet this huge land use provides only 17% of our calories and 38% of our protein. 16% of the land used for crops provides 83% of our calories and 62% of our protein. It's past time we rethink what we eat.

EU #CAP farm subsidies overwhelmingly go to those who are already rich, and not enough support reaches those who really need it Farmers on the brink of bankruptcy, small agroecological farms, and all those who want to transition to more sustainable practices – these need real support

Welfare for the rich: up to 40% of CAP money goes to 1% of recipients - Greenpeace European Unit

A tiny fraction of rich landowners and industrial farmers siphon off the lion’s share of the EU’s subsidies under the Common Agricultural Policy (CAP), with a wealthy 1% of recipients taking as much a...

greenpeace.org

Why can sugary cereals or even candies proudly boast about vitamin D or ‘no fat’? Well because the EU hasn’t done its job…for *17* years. Nutritional standards - ‘nutrient profiles’ - would’ve stopped these kinds of misleading claims on labels but the EU has missed the deadline since.. 19/01/2009🎂

"Eating less meat remains one of the fastest, easiest & cheapest ways to cut emissions... It’s especially important as many other climate solutions become more expensive, politically fraught or unavailable… It’s not possible to separate our own health from that of the planet." [Also: dairy = meat!]

Opinion | The New Food Pyramid, Brought to You by Big Meat

nytimes.com

Oh wow… where to start.. Red meat and cheese (!) prioritised and put on the same level as broccoli and carrots Butter above bananas And whole grains at the very bottom… 🙄 Making America confused again

Marcia Brown@marciabrown.bsky.social · 7mo ago

New food pyramid just dropped: cdn.realfood.gov/DGA.pdf

🚨Excellent new report on influencer marketing from my former colleagues exposing the myriad ways food brands are using the powerful sway of influencers to push kids+teens towards junk food. 👉As brands increasingly engage these marketing tactics, regulators need to take the issue in hand, urgently!

BEUC - The Consumer Voice@beuc.eu · 8mo ago

Influencer marketing is like a siren's call; it is simply too hard to resist, especially for our kids and teenagers. Our new report gathering evidence from across Europe proves it's time for the EU to act. ⬇️

Getting restaurants to serve more plant-based food can have big climate impacts.

Young Activists Are Getting Plant-Based on the Menu, for Climate and Animals

Getting restaurants to serve more plant-based food can have big climate impacts.

buff.ly

🍬‘One portion = Happiness!’ Great that Haribo have made giant stuffed toy versions of their sweets…🙄 Now they can market to kids *inside* their bedrooms. This is of course a company who claim they don’t market to under 16s

Maybe some Irish and EU policymakers could pick up a copy of this kid’s book I found today.. Which seems to have a better grasp of what needs to happen to livestock agriculture in Ireland…

For anyone claiming to care about farmers’ livelihoods or food prices for the consumer, THIS is the key to the answer: tackling the climate crisis. Resources and efforts should be (laser) focused… tick tock… ⏰

The Guardian@theguardian.com · 8mo ago

How climate breakdown is putting the world’s food in peril - in maps and charts