A decade ago, a Sweetgreen Kale Caesar cost $9 in New York. Today it's $14. The problem is that it still looks and tastes like a $9 salad. SG isn't as good as it was, or as it could be. I wrote about why — and whether years of self-inflicted mediocrity are fixable: newconsumer.com/2026/02/has-...

Has Sweetgreen hit bottom?

Wraps to the rescue, after years of drifting?

newconsumer.com

Always an honor and a treat to appear on The Talk Show. Thanks, @gruber.foo! daringfireball.net/linked/2025/...

The Talk Show: ‘Knee-Jerk Contrarian’

Link to: https://daringfireball.net/thetalkshow/2025/11/18/ep-434

daringfireball.net

90% of Oats Overnight’s dtc customers sign up as subscribers immediately: newconsumer.com/2025/06/bria... Why? It's more than a discount (though that helps) and good ads. I love how this company builds itself WITH its members — something you can only do with this level of care and control.

How to build a better subscription business

Oats Overnight gets 90% of its DTC customers to subscribe immediately. Founder Brian Tate shares its strategy.

newconsumer.com

Waves

Who's been to a Cosm? Tell me everything— www.cosm.com

One of the best things I’ve done lately is ditch the iPad Pro keyboard cover. Weighs SO MUCH LESS, delightfully thin, more fun to use (so I use it more). The trackpad was funny when it was new, but this OS has no business being clicked. And now iPad disappears in a bag.

We asked thousands of US consumers to rate 96 food and beverage items, from almond butter to whiskey, on: - Their overall healthiness (or unhealthiness), and - How happy (or unhappy) it makes them feel to eat or drink them Here are the results.

A decade with the Apple Watch: newconsumer.com/2025/05/a-de... Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.

A decade with the Apple Watch

Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.

newconsumer.com

A decade with the Apple Watch: newconsumer.com/2025/05/a-de... Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.

A decade with the Apple Watch

Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.

newconsumer.com

"The CPSC issued a Notice of Violation to the seller, Foshanshiyiliangjiajukejiyouxiangongsi, of China, doing business as Elitespace Home. Elitespace Home has not agreed to recall these mattresses or offer a remedy to consumers."

U.S. Consumer Product Safety Commission@cpsc.gov · last yr.

#WARNING: @cpsc.gov warns consumers to stop using 12-Inch Elitespace Hybrid Mattresses. Mattresses pose a fire hazard in violation of regulations and a risk of serious injury or death. Sold on @Amazon. Stop using and dispose of them. Don't buy or sell them. More: cpsc.gov/Warnings/202...

Most Americans want regulation of ultra-processed foods, and think the government should be more involved in our health. Great data from Dan Frommer @fromedome.bsky.social: newconsumer.com/trends/consu... Lots to discuss in #FoodPolicy #FoodEconomics & #FoodSky @tuftsnutrition.bsky.social

I'm trying something new as an experiment: Running @newconsumer.com in parallel on Substack, and treating it as much like a social network as a publishing platform. You can subscribe for free (or join as a member) here: substack.newconsumer.com

The New Consumer (on Substack) | Dan Frommer | Substack

A publication about how and why people spend their time and money, Substack edition. Click to read The New Consumer (on Substack), by Dan Frommer, a Substack publication.

substack.newconsumer.com

Starting Friday at noon: several variations of Gary Hustwit’s 🌟 Eno documentary will stream for 24 hours!

Stream the Eno documentary worldwide — Oh You Pretty Things

A global streaming event showing multiple unique versions of "Eno", the groundbreaking generative documentary about musician and artist Brian Eno. A film about creativity that's never the same twice.

ohyouprettythings.com

Construction of the new €3-billion metro in Thessaloniki #Greece unearthed 300,000 antiquities—which are now displayed in 13 "Archaeo-Stations" across the system. www.theguardian.com/world/2024/n...

How about the rip of t.A.T.u. - All The Things She said with the AIM door-slamming sound burned into the MP3

Joe For America@makeitunclear.bsky.social · 2y ago

finally finished downloading my limewire wrapped after 20 years

Don't miss this inspiring interview between two Memberful customers - @fromedome.bsky.social and Molly Baz 😀

Dan Frommer@fromedome.bsky.social · 2y ago

I talked to Molly Baz, one of my favorite food people, about the portfolio of businesses she's building around herself: → Balancing the YouTube algo vs. authenticity → Why she's launching Ayoh, a mayo startup → How people want to eat Read or listen @newconsumer.com: newconsumer.com/2024/11/moll...

One thing I worry about with AI is that it is very good at persuasion, as studies have shown, even when it is persuading you of something wrong. For example, I asked Claude to create 10 pseudo-profound sounding leadership lessons that sounded good but were toxic. It did "well"😬

I talked to Molly Baz, one of my favorite food people, about the portfolio of businesses she's building around herself: → Balancing the YouTube algo vs. authenticity → Why she's launching Ayoh, a mayo startup → How people want to eat Read or listen @newconsumer.com: newconsumer.com/2024/11/moll...

Molly’s World

Molly Baz, food media star and world builder, on creating her new sauce brand Ayoh, building a mix of channels and products, playing the YouTube game, and what she wants to do next.

newconsumer.com

You may joke, but I just bought a new Mac and I am getting a LOT OF WORK DONE VERY EFFECTIVELY RIGHT NOW

I plotted the curve of 4-year food inflation over the past 10 presidencies, and, yep: The ~25% rise in grocery prices during Biden's presidency wasn't really his fault, but it was the worst in decades. Peaking during the election run-up, it became impossible for Kamala Harris to escape.