Gastón Riera
@gastonriera.com
Posts about #SEO 🚀, and random stuff. - Most of it in English, el resto en Español. - Not this cool in real life. - I like lists If you want my work stuff, check out my Linkedin: linkedin.com/in/gastonriera/
After 10 yrs with the same profile pic, it was definitely due for a new one. Maybe I'll turn this into a thing of updating it every 10yrs?
I had an amazing time at #generateSummit! It seems like B2B people are not used to being shown what is a good way of doing Seo as someone msged saying my take about *the basics of Seo* was a refreshing take!
Gastón Riera@gastonriera.com · last wk.I just did a talk about SEO and AI at #generatesummit. If you're after the slides, here you go: gastonriera.com/generate26 It has a few hidden slides that were not presented, if you have any Qs, my DMs are open! The community is so freaking awesome! The energy is like no other
I just did a talk about SEO and AI at #generatesummit. If you're after the slides, here you go: gastonriera.com/generate26 It has a few hidden slides that were not presented, if you have any Qs, my DMs are open! The community is so freaking awesome! The energy is like no other
[Public] - Generate Summit 30-July-2026
The basics of SEO still work in the era of AI Generate Summit 2026 Gastón Riera
gastonriera.com
Over a year ago, I decided to dissect how Googlebot works. I got distracted, and it was never published. Time to publish my theories about Googlebot. bigcommerce.websiteadvantage.com.au/tonys-theory...
Tony's Theory of Googlebot Relativity -
This epic quest was started years ago when I was trying to understand why a JavaScript widget was not being picked up by Google. After many experiments and rabbit holes, I came up with some theories.
bigcommerce.websiteadvantage.com.au
Benefits on a JD: 3 psychology sessions! What a non-discrete way to say you'll be pushed til break point
Hi @johnmu.com, im hoping you can help me clear out a question about impressions on GSC: AIO and traditional search In this screenshot, the same page is shown twice, is that two impressions? Im asking because in GSC AI impressions for that url are higher than the traditional search
So much complaining about europe vs americas in the FIFA world cup, we latinos have always had at least one team in the quarter finals in the last 10 world cups And there were on average more EU teams every single time. How whiny they are!
One of the few silliest things that bring me a lot of joy is the redirection of googlebot.com to its documentation. Since I discovered that years ago, I cannot get to that documentation any other way
Im working on a slidedeck about SEO and AI, and today im a bit.. I dont know.. Combative?
I came across the Cloudflare Radar data explorer shared by the amazing @tamethebots.com Oh, what a beauty to see these numbers about much much each web crawler is doing in the web. The dominance of Google should not be as much disputed as it currently is with all the LLMs growth. link in reply
Hey Jamie @not-a-robot.com, in case nobody reported it, the profile pic on your newsletter is not you It might make sense to either add your profile pic or just not a person. It is a bit confusing, at least for me that I subscribed to the newlestter because you were behind it.
I just unlocked a great way to use AI chats: Explain to me like im 5 IM LOVING IT! I just asked what is VectorDB as semantic retrieval, and explained to me as a "magic helper" But also included other references that ar : chefskiss:
So many days I wanted to do what this tshirt says! threadheads.com.au/products/shu... (continuing the Thread of tshirts)
Shut the F Up T-Shirt
Shop Shut the F Up T-Shirt. Brilliant print quality. Premium combed cotton fabric. Exclusive designs. Fast worldwide delivery. Free returns.
threadheads.com.au
Gastón Riera@gastonriera.com · 2mo agoThis shirt made me giggle a bit too much 😂 www.redbubble.com/i/t-shirt/Sc...
I've been saying this for over a year now, brace for the core updates on genAI! This is a good piece on it, I might not be 100% aligned with all their leading conclusions, but still a good read! www.sistrix.com/blog/chatgpt...
ChatGPT Core Updates: Chatbots Have Algorithm Changes Too
First documented ChatGPT core update: the switch to GPT-5.5 shifted citation distribution in German-language answers by 47% within 48 hours. Which domains won, which lost, and what it means for GEO.
sistrix.com
im on a 27" screen, and I saw one dead pixel in the bottom left corner. It doesnt impact my work AT ALL. But I cannot stop thinking about it. It makes my brain itchy! Specially when on white background, as it is a tiny black dot.
last SCL I asked if there would be any backfilling on GSC data for branded/non-branded traffic. The answer is nop. Most people got all the data back to October, others like me data from Feb :(
I chuckled with I saw this slide. If that was your reaction, can we be friends? The slides from Jamie (@not-a-robot.com) for the AthensSEO conf are a delight! All my kudos to you! (link to slides in next comment)
Humbled and honoured for being able to share my thoughts on SEO and JS on a stage, full of other amazing speakers that I admire and respect so much! (if you're after my slides, they'll be at the end of the thread 👇)
I cannot not be impressed by good working wifi on flights. Even more if it's already included in your fare!
Not in my wildest dreams I thought I would be accepted to speak again at a Google search central event.
Gastón Riera@gastonriera.com · 3mo agoWho is anxious about speaking at search central live tomorrow???? Me? Pppfff naaaaahhh, you must be thinking about someone else
Who is anxious about speaking at search central live tomorrow???? Me? Pppfff naaaaahhh, you must be thinking about someone else
"Es mucho más poderoso el networking que tu CV." Defiendo mucho esta buenísima frase de Leo Piccioli, de su última newsletter
Me cuesta mucho acostumbrarme a que personas empiezan los emails con "hey" en vez de "hello", "hi" o "good morning" Siento que es demasiado informal. Me choca, no sé si es cosa de mi español, de cómo aprendí inglés o mi argentinidad que quiere ser cortez