Search central deep dive day one is here (Sorry / thank you in advance for the 7 mins today that are my fault) #searchcentrallive #scldd2026
Dave Smart
@tamethebots.com
(semi) professional goth. Full-time idiot with a computer. Tech SEO & Dev at tamethebots.com #Webdev #TechSEO
If you have an image-heavy website, Search Console now reports on "multimodal" queries like when you take a photo w/Lens. No, you don't see the photo :-), but you can see which of your pages showed up & how often. I think it's pretty cool, but I am biased :-). developers.google.com/search/blog/...
Announcing web multimodal Search performance reporting in Search Console | Google Search Central Blog | Google for Developers
developers.google.com
There's only one way trouble starts: a woman with time on her hands. blog.alena.rocks/en/artifacts...
Periodic Table of HTML Elements
All 115 elements of the current HTML specification laid out as a periodic table: search, filters by spec section and links to MDN.
blog.alena.rocks
Just over a week until Search Central Live Deep Dive Europe 2026, where I am super excited to be giving a quick talk about robots.txt. I'm even more excited to learn from all the other great speakers! If you're there, do say hello 🙂 #searchcentrallive #scldd2026
Search Central Live Deep Dive Europe 2026: Meet the community speakers | Google Search Central Blog | Google for Developers
developers.google.com
This is a really cool addition! I have added these new metrics to my free CWV tool here: tamethebots.com/tools/cwv-hi...
Visualise Data from the Chrome UX Report History API
See charts from the Chrome UX Report History API
tamethebots.com
We just launched experimental ad metrics in the Chrome User Experience Report (CrUX): - Ad Count - Ad Density - Ad Weight: Network - Ad Weight: CPU These metrics are a set of ad-related measurements that provide transparency into sites' ad experiences. developer.chrome.com/blog/crux-ad... 1/8 🧵
Manual action (for reputation abuse) hitting different for the EEA. Wow. developers.google.com/search/blog/...
Update to the Site Reputation Policy | Google Search Central Blog | Google for Developers
developers.google.com
Want to surface backend performance metrics to real monitoring tools? The HTTP Server-Timing header makes this possible. www.debugbear.com/blog/server-...
Server Timing: Measure And Track Backend Performance | DebugBear
Learn what the Server-Timing header is and how to track server-side performance metrics.
debugbear.com
Super excited to be giving a lighting talk at Search Central Live Deep Dive, along with a load of super-talented folks! rsvp.withgoogle.com/events/searc... #searchcentrallive #scldd26
Search Central Live Deep Dive Europe 2026
Join us at Search Central Live Europe 2026 - the first time in EU, multiday flagship event about Search and SEO hosted by the Google Search team featuring talks from Google and community speakers, net...
rsvp.withgoogle.com
In my audits, the question I hear most after a deploy is "why hasn't CrUX moved yet?" The window is always 28 days; daily, weekly and monthly are just cadences over the same data. And p75 resists change by design I explain it with two interactive demos joanleon.dev/en/crux-28-d... #WebPerf #CrUX
The CrUX 28-day rolling window | Joan León
How the CrUX 28-day rolling window actually works, what each source publishes, and why p75 takes so long to move even though the data is only two days old.
joanleon.dev
Your wallet was right there in your pocket in public ...
"We could have taken the lot and never written to you". What do we think about this? Not a lawyer, but pretty sure just because something is publicly avaiable does not mean you forfeit copyright. Pretty jarring approach.
With Chrome 151, soft navigations entered the mainstream. If you haven't heard the term, a soft navigation is anything that: - is initiated by a user action - results in a visible URL change - results in a visible paint https://developer.chrome...
Swipe through 3 places prompt injection already sits inside your GEO funnel. None of them require a breach...There are even more. Full breakdown and the checklist in the article. Link landing in comments.
markwilliamscook.substack.com/p/how-catstx...
How cats.txt showed llms.txt evidence is GEO astrology
How the joke web standard cats.txt took the fancy of some SEOs and became cited at the same evidential level as llms.txt for optimising websites for search and AI discovery.
markwilliamscook.substack.com
My free course on schema mark-up for local SEO with @brightlocal.com just dropped: academy.brightlocal.com/course/how-t...
How to Use Local Schema to Help You Get Found
Step-by-step local schema training—from basics to advanced tips—with quizzes to cement your skills.
academy.brightlocal.com
⚡Featured posts this week: ✨ Why WebPerf Report Exists: @webperfreport.bsky.social ✨ Bringing Agent Evals to WebMCP: @pawelkubiakdev.bsky.social ✨ Test page speed with Claude Code: @debugbear.com ✨ No 5 second render limit in Google: @tamethebots.com 🙏 Special thanks to the authors! #webperf
Updated tamethebots.com/tools/real-g... (and tamethebots.com/tools/real-l...) to set you paste in a list of IPs to test to see if they are real, it will spit out a CSV with the verdict. All done in browser.
Real Googlebot IP? - Tame the Bots
Test a single IP, or list of IPs to see if it's really Googlebot, or other Google crawler. Also checks for special case crawlers and the private prefetch proxy.
tamethebots.com
JFC, I can only assume they all wanted to work for the five families but ended up working for an online auction site instead.... www.bbc.co.uk/news/article...
eBay agrees $56m settlement with bloggers over harassment case
Former eBay executives carried out "unprecedented" harassment over a critical newsletter.
bbc.co.uk
In chrome canary, you can now see metrics for soft navs in the Performance -> Live Metrics h/t @tunetheweb.com 🤘
Google's review markup docs updated to remind you not to be a shithead and mark up fake / paid for reviews. developers.google.com/search/docs/...
I've just release v6.0.0 of the web-vitals library. It includes support for measuring Web Vitals per soft navigation (like those used in SPAs) for supporting browsers (Chrome 151+) to give more accurate performance metrics for those sites. github.com/GoogleChrome...
github.com
I heard again the other day about the 5 second render timeout limit in Google's web rendering service. It's not real, but because of how the WRS works, it's understandable where that figure comes from. I did a test case and wrote it up here: tamethebots.com/blog-n-bits/...
There's no 5 second render limit in Google, but I can see why you might think there is.
A fairly common belief is that Google stop rendering pages after 5 seconds, I did some testing to show that's not true, but why your measurements might be lying to you to make you think so, because time in the web rendering service is artificial.
tamethebots.com
🕵️ Single Page Apps can’t hide in the shadows anymore — now you can track Core Web Vitals for in-page navigations
Run a Single Page App? Calibre RUM now automatically tracks Core Web Vitals in your SPA, giving a much deeper look into user-experience. calibreapp.com/changelog/ar...
"SEO? That's dead (again) isn't it?" Over to you @nikkipilkington.bsky.social. ==== Watch the whole video (and get slides, transcripts and more) over at optimisey.com/seo-advice.
A properly made website works well for AI agents ... and search engines, and LLMs, and above all, for actual people. If you're trying to fix accessibility issues by making a separate "agent-friendly" version, you are just building technical debt. You'll have to redo it multiple times. Just fix it.
Sad truth: we are making the web accessible for AIs, not for people. Some sites now offer a text version for LLMs, but still skip real accessibility needs like proper heading structure, landmarks that screen reader users need.
Reminder: tomorrow I'm hosting a 1 hour free webinar with UXPA on Enterprise UX. I’ll share why I actually enjoy working in Enterprise UX, what surprised me when I started, and how to grow in such environments. Here you go: uxpa.zoom.us/webinar/regi...