gsterling

@gsterling.bsky.social

Truth seeker. Local OG. Co-founder of Nearmedia.co and LocalDialog.com

What is brand for a local SMB? In P1 of our branding series, John Janstch joins to decode why a brand is really a measure of customer trust & operational reality. We look at mining customer interviews to create brand messages & auto-referral loops to increase WOM www.nearmedia.co/ep-265-decod...

EP 265 - Decoding Local Branding with John Jantsch

We explore local branding with John Jantsch, examining how to build trust through offline distinctiveness, mine customer interviews to identify primary differentiators and leverage programmatic referr...

nearmedia.co

Relying on the earlier federal case that found Google to be a search monopoly (2024) a CA federal court has held that Yelp does not need to prove Google has a monopoly in search, in its local antitrust case against the company. www.courthousenews.com/federal-judg...

Federal judge's ruling gives Yelp a leg up in antitrust case against Google

A federal judge agreed to recognize another judge's determination that Google has a monopoly over internet searches.

courthousenews.com

Just got this from United. It's very strange ... I suppose they're trying to be sensitive to people whose parents have passed away. But people struggle with various holidays, depending on their circumstances and family relationships. Will they offer this for Thanksgiving or Xmas?

Bild