gsterling
@gsterling.bsky.social
Truth seeker. Local OG. Co-founder of Nearmedia.co and LocalDialog.com
Cyrus Shepard, founder of Zyppy, joins @gsterling.bsky.social & Mike Blumenthal for P2 of the Near Memo local brand-building series — this time on the technical side: how Google and AI systems actually model a brand, and what a local business can do about it. www.nearmedia.co/ep-266-cyrus...
EP 266 - Cyrus Shepard: What Local Brand Actually Means to Google and AI
Cyrus Shepard, founder of Zyppy, joins Greg Sterling and Mike Blumenthal for Part 2 of the Near Memo brand-building series — this time on the technical side: how Google and AI systems actually model a...
nearmedia.co
The latest @nearmedia.bsky.social newsletter: Future of Websites, Review Abstracts Mislead, Search-AI Shift, Apple Sues OpenAI www.nearmedia.co/future-of-we...
Future of Websites, Review Abstracts, Search Shift, Apple Sues OpenAI
Local Websites in a Sea of Slop People increasingly feel that the "open web" is over. The web is now dominated by a small number of powerful "gatekeepers." Beyond this, more paywalls are going up, le...
nearmedia.co
What is brand for a local SMB? In P1 of our branding series, John Janstch joins to decode why a brand is really a measure of customer trust & operational reality. We look at mining customer interviews to create brand messages & auto-referral loops to increase WOM www.nearmedia.co/ep-265-decod...
EP 265 - Decoding Local Branding with John Jantsch
We explore local branding with John Jantsch, examining how to build trust through offline distinctiveness, mine customer interviews to identify primary differentiators and leverage programmatic referr...
nearmedia.co
The future of websites (and the open web) is a major topic in the AI era. On the @nearmedia.bsky.social podcast we spoke with Raj Singh, who's created a simple SMB website builder -- now with 50K on the platform. You can see/listen to the full interview here: www.youtube.com/watch?v=b8vq...
How AI Slop is Changing the Real Value of a Small Business Website
YouTube video by Near Media
youtube.com
Happy 4th! Here's the latest @nearmedia.bsky.social newsletter: Why Gemini for GBP is a big deal, the new Siri Is better, marketers can't see AI's influence, Yelp's legal win www.nearmedia.co/gemini-for-g...?
Gemini for GBP, Siri Is Better, Downstream AI, Yelp's Big Win
Gemini for GBP Is a Big Deal Last month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lam...
nearmedia.co
Relying on the earlier federal case that found Google to be a search monopoly (2024) a CA federal court has held that Yelp does not need to prove Google has a monopoly in search, in its local antitrust case against the company. www.courthousenews.com/federal-judg...
Federal judge's ruling gives Yelp a leg up in antitrust case against Google
A federal judge agreed to recognize another judge's determination that Google has a monopoly over internet searches.
courthousenews.com
In the latest @nearmedia.bsky.social newsletter: Facebook 'AI Mode' takes another shot at local; the missed local inventory opportunity; what comes after reviews?; ChatGPT's market share erosion. www.nearmedia.co/facebook-loc...
Facebook (Local) Search, Local Products, What's After Reviews, ChatGPT Erosion
Facebook Local Search: Take 6 More than 15 years ago, people-powered "Q&A" or "answer engines" attempted to bring real-time first-person knowledge to user questions in contrast to search. Facebook br...
nearmedia.co
Latest @nearmedia.bsky.social newsletter is out: Ask Maps builds listicles, Agentic Search and zero click, AI referrals don't reflect AI influence, Google appeals "monopoly" ruling. www.nearmedia.co/ask-maps-lis...
Ask Maps Listicles, Links vs. Agentic Search, AI Referrals, Google's Antitrust Appeal
Google's Ask Maps Listicles Even as Google is starting to crack down on listicles designed to manipulate AI, the company is generating its own lists for local discovery. It's creating home-grown list...
nearmedia.co
One of the more hopeful pieces of news I've seen recently: independent bookstores are growing at a rapid pace. www.yahoo.com/news/us/arti...
Independent bookstores are multiplying, although many people still think they're dying out
Allison Hill, CEO of the American Booksellers Association, is used to strangers expressing sympathy when they learn what she does for a living. The decline of physical bookstores remains so embedded ...
yahoo.com
This is the strangest Local Pack/Local Finder Test that I have ever seen. There are new colors and layout for the Pack. When a profile is selected it heads off to search.yahoo.com/local/ and from there to Yelp when you click the reviews
Some non product reflections on the "vibe" and Google I/O: www.linkedin.com/feed/update/...
There's a ton to say about Google I/O, the announcements and their implications. But right now I want to comment on "the vibe" at I/O. I used to attend annually but haven't recentl...
There's a ton to say about Google I/O, the announcements and their implications. But right now I want to comment on "the vibe" at I/O. I used to attend annually but haven't recently. I watched the l...
linkedin.com
@nearmedia.bsky.social's latest newsletter with highlights from Google I/O: Google's AI Box, Siri & Spark, Gemini Trust, Zero Traffic Future. www.nearmedia.co/googles-ai-b...
Google's AI Box, Siri & Spark, Gemini Trust, Zero Traffic
Google Launches AI Powered Search Box AI Mode now has more than 1 billion users, according to Liz Reid today at Google I/O. Many SEOs had been predicting that AI Mode would become the new SERP. Googl...
nearmedia.co
Here's the latest (free) Dialog newsletter about the intersection of AI, SaaS and Local. The lead story is about Claude for SMBs. www.localdialog.com/claude-for-s...?
Claude for SMBs, AI Backlash, ChatGPT Ads, AI Darwinism, Hardware Hurdles
Dialog: Exchange Number 39
localdialog.com
Latest @nearmedia.bsky.social newsletter is out: What we know about ChatGPT ads, Claude goes local, AI citation ranking factors, Google now driving 91% of its own ad revenue. www.nearmedia.co/chatgpt-ads-...?
ChatGPT Ads, Claude Goes Local, AI Ranking Factors, Google's 91% Ad Revenue
ChatGPT Expand Ads, Offers Self-Service Driven by necessity, ChatGPT is rapidly expanding its ad platform. Earlier this week, OpenAI announced it was making ads more widely available. There are now t...
nearmedia.co
Why "Brand Fame" is the New Local SEO 🏆 @gsterling.bsky.social & @whitespark.ca discuss why "Brand Fame" is the secret weapon for dominating AI-driven local search. You have to move beyond just Google Business Profiles and start thinking about offline impact. 🚀 youtube.com/shorts/Y14Dv...
Why "Brand Fame" is the New Local SEO 🏆
YouTube video by Near Media
youtube.com
Latest exciting (and free again) @nearmedia.bsky.social newsletter: 57% using AI for local search, organic CTR up, 'commodity content' and Google's agentic search future. www.nearmedia.co/local-ai-tru...
Local AI Trust, CTRs Up, Commodity Content, Agentic Search Vision
Yelp: 57% Using AI for Local Search Yelp recently upgraded its AI assistant, expanding capabilities and integrating third party tools (e.g., ZocDoc, DoorDash), to enable users to "take action." Simul...
nearmedia.co
Legal hallucinations, new Google review policies, what's your site good for anyway?, PI lawyer ads come to AI Mode; @nearmedia.bsky.social has a new legal marketing newsletter -- it's free. www.nearmedia.co/legal-halluc...
Legal Hallucinations, Review Changes, 16% Mobile CTRs, Legal Ads in AI Mode
This is Near Media's new monthly legal marketing newsletter.
nearmedia.co
Just got this from United. It's very strange ... I suppose they're trying to be sensitive to people whose parents have passed away. But people struggle with various holidays, depending on their circumstances and family relationships. Will they offer this for Thanksgiving or Xmas?
Latest @nearmedia.bsky.social newsletter now online: Ask Maps Is the Future, PoS Review Penalty, AI Short List, AIO Accuracy. www.nearmedia.co/ask-maps-pos...
Ask Maps, PoS Penalty, Short List, AIO Accuracy
Ask Maps Is the Future I was recently in Oaxaca, Mexico for a short vacation with friends and posted on LinkedIn about some of my real-world experiences with Ask Maps, ChatGPT (with precise location)...
nearmedia.co
Zuckerberg and Musk do battle for most odious tech leader. www.engadget.com/big-tech/mar...
Mark Zuckerberg offered to 'help' Elon Musk with DOGE in 2025
According to court documents, Mark Zuckerberg texted Musk approvingly about his work with the now-defunct Department of Government Efficiency (DOGE).
engadget.com
Latest @nearmedia.bsky.social newsletter: Apple Maps Ads, OpenAI's Retreat, GBP Benchmarks, Socially Addictive www.nearmedia.co/apple-maps-a...
Apple Maps Ads, OpenAI's Retreat, GBP Benchmarks, Socially Addictive
Local Ads Coming to Apple Maps Apple will be launching local ads in Maps in the next few months, according to a report from Bloomberg. Apple Business Connect (soon Apple Business) listings must be cl...
nearmedia.co
The new @nearmedia.bsky.social legal marketing newsletter: Attorneys Embrace AI, LSA Secrets, Lawyer Finding, Review Diversification. www.nearmedia.co/attorneys-em...
Attorneys Embrace AI, LSA Secrets, Lawyer Finding, Review Diversification
The first issue of Near Media's new monthly legal marketing newsletter.
nearmedia.co
Here's the most recent @nearmedia.bsky.social newsletter: Google Reviews Slip, New TikTok Local Feed, Ads Not AIOs Are Killing Your Traffic, Social Media 'Addiction' on Trial www.nearmedia.co/google-slips/
Google Slips, TikTok Local Feed, Ads Not AIOs, Social Media on Trial
Google Review Dominance Slips Near Media behavioral and survey research has found repeatedly that, across categories, reviews are a/the top consumer-decision driver. And despite still-rampant fraud, ...
nearmedia.co
Join @mikeblumenthal.bsky.social @davidmihm.bsky.social and me next Tuesday (Feb 24) for a webinar on our latest behavioral research: Winning in 2026: Reviews, AI, and the New Rules of Search. go.gatherup.com/winning-in-2...
Winning in 2026 Reviews Ai and the New Rules of Search
Near Media’s new user-behavior research reveals what prospects really do before they click—how trust forms, reviews sway decisions, and AI is reshaping local search. Join us for actionable insights to...
go.gatherup.com
Bad actors in the US gov't are trying to get info on critics from Google and Google is complying in some cases. Take my poll on how you might react if you were being targeted: www.linkedin.com/feed/update/...
The latest @nearmedia.bsky.social newsletter, Super Bowl edition. Local Pack Ads, Google Ka-Ching!, Claude Super Bowl Ads, AI Ankle-Biters www.nearmedia.co/local-pack-a...
Local Pack Ads, Google Ka-Ching!, Claude Super Bowl Ads, AI Ankle-Biters
Local Pack Ads Explosion As part of Google's increasingly aggressive monetization of the SERP, it's blurring the differences between ads and organic links at the top of the page. But it's also puttin...
nearmedia.co