Guillaume Peyronnet
@guillaume.peyronnet.eu
CPO yourtext.guru - SEO expert - https://central.yourtext.guru/
On se lance enfin… on va créer un moteur de recherche ! ibouio.substack.com/p/eb258159-2... un beau défi :)
Ibou - Le moteur de recherche Iboustouflant
Pour suivre l'actualité d'IBOU, le moteur de recherche Iboustouflant. Click to read Ibou - Le moteur de recherche Iboustouflant, a Substack publication.
ibouio.substack.com
I spent a few hours writing an opinion piece. Hope you like it and that it gives you something to think about. central.yourtext.guru/seo-and-ai-t...
SEO and AI: The Great Illusion That Will Ruin Your Expertise
Lately, a strange trend has been emerging in the SEO world. Seasoned professionals, who spent years honing their skills, are unknowingly losing their
central.yourtext.guru
Do you know how long it takes for Google to consider a page update? Do you know transition rank? central.yourtext.guru/why-does-seo...
Why does SEO take 3 months? All about Transition Rank
You'll often hear an SEO consultant or expert tell you that "SEO takes 3 months". But based on the speed of the Babbar crawler (3 to 6
central.yourtext.guru
I didn't expect to have so many positive feedbacks on the french version, would love to know if my writing style also works out in english: (it's about a 10-15 min read) central.yourtext.guru/backlink-acq... What do you guys think?
Backlink acquisition methodology
For SEO, backlinks are a historical topic. We often talk about the 3 pillars of SEO, mentioning authority in reference to backlinks. Today we are going to
central.yourtext.guru
Check out our blog: central.yourtext.guru. we share what we know and learn with expert articles on: - How web crawlers really work - Practical methods to get backlinks - Accurately estimating duplicate content It’s technical, actionable, and for those who want to go deeper.
SEO in 2024, and now in 2025, is about mastering Google’s QBST: the right words matter more than ever. Want to know how Google ranks content with precision? I break it down here central.yourtext.guru/qbst-in-2024...
QBST: In 2024, Writing for Google means using the right words more than ever
In SEO, some practices stick around more out of tradition than understanding. We follow them because they “work,”…
central.yourtext.guru
Google knows what you want before you do—and it’s not magic, it’s Navboost. This little-known engine tracks what you click, what you love, and what you skip to reshape search rankings. Curious how it works and what it means for SEO? 👇 central.yourtext.guru/navboost-alg...
Navboost, or How Google Observes Us to Better Seduce Us
Google is not the leader in web search for nothing. For decades now, it has consistently offered the…
central.yourtext.guru
Finally, after spending some time reading various people on Bluesky, I get the sense that we've lost the ability to have real conversations. The more people join, the stronger this feeling becomes. What can we do to give everyone their voice back?
An apple tart with an almond shortcrust pastry. Yum.
Cité des sciences et de l'industrie in Paris I hadn’t set foot there in 15 years...
Using some days off to (re)visit a few Parisian museums. It’s so enjoyable!
I'm really happy with this article on QBST: I think it does a great job of explaining what Google's QBST algorithm is without being overly technical. Proud of myself, you know :) central.yourtext.guru/qbst-in-2024...
QBST: In 2024, Writing for Google means using the right words more than ever
In SEO, some practices stick around more out of tradition than understanding. We follow them because they “work,”…
central.yourtext.guru
Spoiler: I’m the author of the article on QBST. Check it ou!
Sylvain Peyronnet@sylvain.peyronnet.eu · 2y agoWhat is QBST, one of Google's core algorithms? let's find out thanks to this article by @guillaume.peyronnet.eu Yes, it's again on our blog, with many other interesting articles :) central.yourtext.guru/qbst-in-2024...
I gave a training session on Google leaks in Paris today with my brother @sylvain.peyronnet.eu It was a great time spent with 20 participants eager to deepen their understanding of SEO and how Google works behind the search engine’s official communication. Thank you for all your questions!
Post somebody you've been told you look like, who you definitely don't look like.
Yesterday for the seosummit at the Grand Rex in Paris, I ran a booth with my siblings @sylvain.peyronnet.eu and @luciepeyr.bsky.social. Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!
Massive thrill yesterday! Unpacking the secrets behind Google's leaks and court documents for pro SEOs was such a blast. QBST, Navboost, superroot, Twiddlers, Mustang, Alexandria... and so much more! SEO is dead? Long live SEO! A training session conducted as a duo with @sylvain.peyronnet.eu
SEO Anecdote. After a CMS update, all the titles became identical and only displayed the site's name. This led to an almost complete drop of all pages in the SERPs. The TITLE tag is super important!
Digital technology is overwhelming us. We all have thousands of photos in our pockets. We need to take the time to sort through them and keep only fragments. It’s the rarity that will make these memories truly valuable.
Mon article sur les nouveaux projets de presse indépendante de jeu vidéo a été rendu gratuit par les abonnés de @canardpc.com pour 7 jours.
La presse indépendante de jeu vidéo cherche à renaître
Il y a 20 ans, l’équipe de Canard PC quittait le magazine Joystick alors qu’il était racheté par des gens qu’elle n’aimait pas pour fonder un magazine indépendant. On a observé en 2023 le...
canardpc.com
Allez, un petit jeu tranquille pour le week-end. L'IA génère une image, il faut deviner le nom du jeu vidéo que ça représente. Indice : c'est l'un des meilleurs jeux vidéo de l'univers connu.
Si vous êtes passé à côté de la magie de l’ia des derniers mois, jettez-vous y. C’est déstabilisant de voir d’aussi énormes progrès en si peu de temps.
J'attends que X libère la marque twitter et que bluesky reprenne le nom :D
