☀️ HAMLET is taking a short summer break! We are pausing to recharge after months of creativity, collaboration and exploration around human-centered AI for culture and the creative industries. Wishing our community an inspiring summer. See you soon! 🌊 #HAMLETProject #HumanCentredAI #HorizonEurope

🎭 HAMLET is coming to Ars Electronica Festival 2026 with two AI is the Thing workshops: 🖼 Fluidity of Images 10 Sept | 16:00–18:00 💃 Dancing Dialogues (with(out) AI) 11 Sept | 16:30–18:30 📍 Linz, Austria

🎭 OPEN CALL: Trust Me, I’m an AI/rtist HAMLET and Waag invite 4 artists or collectives to challenge and reimagine 7 experimental AI tools while they are still being developed. 📅 Info session: 31 July, 10:00 CEST ⏳ Apply by 30 September waag.org/en/article/o...

At Digital Tourist Benidorm 2026, GVAM promoted REEVALUATE alongside its smart tourism and cultural heritage solutions, presenting its work on methodologies to assess and improve digital technologies’ impact on heritage preservation and management. reevaluate.eu, zenodo.org/communities/...

HAMLET joins the EDN Digital Working Group Atelier, “Re-visioning Creative Processes in Dance with New Technologies,” hosted by ICK Dans Amsterdam on 13–14 Oct 2026. Hands-on work with HAMLET dance AI enablers + PREMiERE project tools. Register by 18 Aug: www.ednetwork.eu/activities/d...

At CM Málaga, GVAM shared REEVALUATE with museums, galleries and heritage professionals. In several targeted conversations, the project highlighted a key sector need: digital innovation must be assessed not only by adoption, but by its impact on preservation, access and cultural value.

Our partner Fraunhofer FOKUS participated in the FOKUS Media Web Symposium, joining exchanges on media and web technologies, AI-supported workflows and immersive digital experiences. The event offered useful input for REEVALUATE’s work on cultural heritage digitization and reuse.

HAMLET joins the EDN Digital Working Group Atelier, “Re-visioning Creative Processes in Dance with New Technologies,” hosted by ICK Dans Amsterdam on 13–14 Oct 2026. Hands-on work with HAMLET dance AI enablers + PREMiERE project tools. Register by 18 Aug: www.ednetwork.eu/activities/d...

Our Newsletter Issue #2 is out 📢 Inside: • first Policy Brief • Community Hub R1 • Brussels policy engagement • Cyprus consortium meeting • AES Convention 2026 • ELLIE & AMPLIFY synergies • upcoming activities Download: hamlet-project.eu/wp-content/u... #HAMLET #GenerativeAI #ResponsibleAI #CCIs

One question. Many voices. How do we build a creative ecosystem where AI supports culture without undermining the people who create it? Artists, researchers, cultural organisations, funders and technologists will explore this question at Innovation Lab Day 2026. @ijaddance.bsky.social

🎮🔊 HAMLET at #AES2026 Aristotle University of Thessaloniki (AUTH) presented research on “Automating Sound Design for Adaptive Video Game Narration”, exploring how AI can support adaptive storytelling and immersive sound generation while keeping human creativity at the centre.

HAMLET joined the Games for Culture Cluster (GCC) Meeting in Brussels. As lead of the GCC, HAMLET supported the cluster dialogue on gaming, culture, AI and policy. We highlighted creator co-development, EU alpha/beta testing pathways, IP protection and open AI infrastructure for gaming & CCIs.

Who is at risk in the creative sector right now? As AI becomes part of creative practice, conversations about innovation must also include conversations about authorship, audiences, creative labour and cultural infrastructure.

🤝 Who shapes AI — and who should it serve? Join An AI of Our Own at #PublicSpacesConference and explore community-led approaches to ethical AI, local knowledge and people-centred innovation. 📅 5 June | 13:20–13:55 #HAMLETProject #ResponsibleAI #CommunityLedAI

🎭 What happens when dance meets AI? Join Sonified Bodies, Algorithmic Friction at #PublicSpacesConference and explore how movement can be analysed, interpreted and transformed into sound through AI-powered tools. 📅 5 June | 16:20–17:15 #HAMLETProject #CreativeAI #DigitalCulture

🎭 Who gets to shape AI — and whose culture does it serve? Join the Cultural Production and AI panel at #PublicSpacesConference exploring representation, training data, intellectual property and the role of culture in AI development. 📅 5 June | 14:00–14:55 #HAMLETProject #AIforCulture

Introducing Weekly Tech Updates ✨ This week: The HAMLET Community Hub — a shared workspace where creators, artists, researchers and developers can discover and interact with AI tools for the Cultural & Creative Industries without needing deep technical expertise.

Really valuable discussions during the HAMLET WP7 Workshop on Pilot DEC Alignment & Early Exploitation of Pilot Results.

HAMLET’s public D7.3 report is now available, summarizing our first clustering and synergy-building activities across AI, culture, games, research, policy and EU project communities, including work with the Games for Culture Cluster. Read it here: hamlet-project.eu/resources-pu...

HAMLET was presented to EU Digital and Telecom Ministers during their visit to CYENS, in the context of the Informal Meeting of EU Telecom Ministers. A valuable opportunity to showcase our work on responsible, trustworthy and human-centred Generative AI for Europe’s Cultural and Creative Industries.

HAMLET partners met in Cyprus for a productive plenary meeting hosted by our partner CYENS, aligning on project coordination, the Policy Brief, enabler development, integration, pilot preparation, ethics, AI impact, dissemination and exploitation.

HAMLET at Think Inside the Box / IMPULSE Pre-Hackathon event 10–12 Feb 2026, Saarbrücken • Panel “AI’s the Thing” (11 Feb, 14:00 CET) • Future Creative Endeavors showcase • Challenge “Building Future Agency: When XR meets AI” Learn more: hamlet-project.eu?tribe_events... k8.design/think-inside...

Live from the REEVALUATE plenary 👋 Today we deep-dive into our pilots: fashion, Olympic & music heritage, and Aquileia. Testing how our tools behave in real cultural heritage contexts – and what still needs to be fixed. Learn more: reevaluate.eu Introduction video: www.youtube.com/watch?v=XL8L...

HAMLET is in Thessaloniki for our 3rd Plenary – two days of hands-on workshops on AI enablers, the Community Hub & pilots in games, theatre and dance, reflecting on deliverable D1.1 design requirements and how to embody AI outputs for artists and creatives.

D1.1 – Context Understanding & Requirements Gathering is now public. It captures what artists, designers & technologists told us about making generative #AI truly human-centered for Europe’s Creative & Cultural Industries. Read the full deliverable ➡️ hamlet-project.eu?page_id=20

Partner Spotlight: xm:lab, HBKsaar (DE) HBKsaar leads the development of HAMLET’s Virtual Living Lab, embedding ethics, inclusivity & diversity in AI. Their Generative Arts & Design Lab explores art, tech & human-machine futures. #EthicalAI #GenerativeAI

Partner Spotlight: The Audience Agency (TAA) (UK) @theaudienceagency.bsky.social TAA ensures audiences stay central in HAMLET, contributing to dissemination, supporting AI tools for content adaptation, and analyzing engagement trends to guide cultural innovation. #AudienceEngagement #EthicalAI

At the crossroads of dance, tech & community, IJAD (@ijaddance.bsky.social) builds spaces for artists to experiment, question & co-create. In HAMLET, IJAD supports the design of an AI platform that facilitates, inspires & protects, keeping authenticity at the heart of hybrid storytelling.

Partner Spotlight: ICK Dans Amsterdam (NL) In HAMLET, ICK leads Pilot 3: Archetype Alchemy, co-designing AI enablers for dance style analysis & music-to-movement translation, exploring new creative choreography. Learn more - ICK: www.ickamsterdam.com - Pilot 3: hamlet-project.eu?p=2534

Partner Spotlight: iDSL – Imperial College London (UK) The iDSL group develops methods to optimize AI models, cutting energy use & boosting efficiency, making HAMLET’s AI tools more sustainable & scalable. #SustainableAI #AIresearch #EthicalAI