Ipsos is proud to be back at Esomar Congress 2026 in Valencia, Spain (1–4 September), exploring the metamorphosis of insights and the future of human understanding, technology, and research.
Ipsos Group
@ipsosgroup.bsky.social
Ipsos is one of the largest market research companies operating in 90 markets with more than 20,000 research professionals. Visit our website: https://www.ipsos.com/en
President Trump's approval rating rose to 37%, above his record low of 34%, but still below the pre-Iran war average of 40%. Read more in the latest Know The New America & Beyond newsletter 👉 https://ow.ly/pf3g50ZuB8v
What defines a successful life today? Across 30 countries, people largely agree on the milestones that matter. But when it comes to believing those milestones are within reach, a different picture emerges.
How do Americans view the long-term impact of GLP-1s? Users are largely positive, while non-users remain uncertain about the future effects of weight-loss drugs. Read more in the latest Know The New America & Beyond newsletter 👉 https://ow.ly/rIyw50ZuB4v
How optimistic are Americans about their economic future? Not very. 59% say people like them don't have a good chance of improving their standard of living, according to a new Washington Post/Ipsos poll. Read the latest Know The New America & Beyond newsletter 👉 https://ow.ly/41Wm50ZuAy6
The August edition of Ipsos Update is here. From refugees and synthetic data to energy and beyond, discover the latest research and expert perspectives from Ipsos teams around the world on the issues shaping society, business, and public opinion 👉 tinyurl.com/47akm8mr
Ipsos’ Board of Directors unanimously decided to appoint Kelly Beaver MBE as Chief Executive Officer.
America's #WorldCup audience grows, but ads get less focus ⚽️ Only 25% highly engaged vs 63% at Super Bowl, like Winter Olympics. Read more 👉 https://ow.ly/jJZW50ZuAOG
Americans' expectations have shifted. 79% believe military involvement in Iran will continue for an extended period, up 14 points since March, according to Reuters/Ipsos polling. Read more in the latest Know The New America & Beyond newsletter:👉 https://ow.ly/m5kR50ZuAwh
Cost of living remains a major concern in Britain. New Ipsos polling finds that 3 in 4 Britons are anxious about their personal cost of living as Andy Burnham begins his term as Prime Minister. Read more: https://ow.ly/ixff50Zuk4s #CostOfLiving #UKPolitics
How is the Iran conflict shaping public opinion around the world? In Italy, nearly 8 in 10 oppose the conflict, with rising concerns over the cost of living and economic uncertainty. Explore the latest Ipsos research and global polling 👉 https://ow.ly/FISp50ZtUa0
AI was everywhere at @canneslions.bsky.social 2026. But humanity was what won. The strongest creative ideas weren't defined by technology, but by empathy, trust and a deeper understanding of people – they were unmistakably human.
Gen Z is navigating a changing world, but many of their aspirations remain the same. 🏡 6 in 10 expect to own a home 💍 More than half expect to get married 👶 1 in 2 expect to become a parent Read more in the 2026 Ipsos Generations Report 👉 https://ow.ly/VvgR50ZtwTu
Only 27% of Gen Z Americans, and just 4% of Gen X and Boomers, would trust an AI agent to choose and purchase products on their behalf. Yet those who do are excited by AI's potential to save money and negotiate deals. Find out more 👉 https://ow.ly/xgoM50ZrZrr
Consumer confidence continues to recover. 📈 Ipsos’ Global Consumer Confidence Index rose 1.1 points this month to 49.0, marking its third consecutive monthly increase and sitting nearly one point higher than this time last year. Learn more 👉 https://ow.ly/acWU50ZrVoO
Ipsos announced its 2026 half-year financial results. Significant activity rebound in the second quarter.
Public opinion on refugees is more complex than a simple for-or-against debate. As 2026 marks the 75th anniversary of the 1951 Refugee Convention, Ipsos’ latest global study with @unhcr.org explores how people around the world think about refugee protection today.
🌍 Citizens see infrastructure investment as a driver of progress. 72% believe it can create jobs and boost the economy, while 60% say it can help tackle climate change. Discover the 2026 Global Infrastructure Index from Ipsos & GIIA 👉https://ow.ly/Snzj50ZqHGE
🚧 According to the Ipsos Infrastructure Report 2026 from Ipsos and the GIIA , 57% of people believe their country isn’t doing enough to meet infrastructure needs, while only 34% feel their country has a strong track record in delivering projects 👉 https://ow.ly/jJyU50ZqHFb
Satisfaction with infrastructure is slipping. The 2026 Global Infrastructure Index from Ipsos & GIIA shows just 38% are satisfied with their country’s infrastructure, down from 40% in 2024. 30% are dissatisfied, 29% are neutral. Find out more: ow.ly/fkPt50Zq3PE
What matters most to people when it comes to the energy transition? The answer isn't just climate.
Introducing the Enhanced FastPack ⚡ Get deeper insights, at the same speed, for the same price! Packaging decisions are happening faster than ever. Your brand needs solutions that deliver speed without compromising understanding.
📈 Workplace stress continues to affect employees around the world. According to the 2026 AXA Mind Health Index conducted in partnership with Ipsos, 72% of respondents report experiencing at least one stress-related impact at work. Read more: https://ow.ly/NA3A50Zl8Lp
Mental health challenges continue to rise. 26% of people are experiencing severe or extremely severe depression, anxiety or stress, up from 23% in 2022. Discover more insights in the 2026 AXA Mind Health Report conducted in partnership with Ipsos 👉https://ow.ly/wvMJ50Zl70X
Technology offers benefits but raises wellbeing questions. According to the 2026 AXA Mind Health Report, conducted in partnership with Ipsos, 75% of people say screen time negatively impacts their daily lives. 👉 https://ow.ly/QhAU50Zl0cv
63% of people have used AI for mental health-related questions. AI is changing how we seek support, but it works best alongside human care. Read the 2026 AXA Mind Health Report with Ipsos 👉 https://ow.ly/VL6750ZkZBV
Rising prices are changing the way Americans shop for food. 🍎💸 Nearly half (48%) now focus on per-unit costs rather than total price, according to the latest Ipsos Consumer Tracker 👉 https://ow.ly/LuY450ZjWFi
Following the recent Iran peace agreement, President Trump’s approval rating has not shown a measurable shift. It remains statistically unchanged at the post-war low point, suggesting limited immediate impact on public sentiment.👉 https://ow.ly/ySOK50ZjGhM
Short-form video moves fast. Your creative evaluation should too. With Ipsos Creative|Spark AI, get the insights and confidence to spark your creative effectiveness in as little as 15 minutes.