Jessica Scott-Reid
@jesslsr.bsky.social
Journalist for the animals and planet. Sentient, Toronto Star, Globe and Mail, Winnipeg Free Press, Corporate Knights Magazine, Vox, etc.
Since 2014, Canada's Beef Cattle Research Council has paired young researchers with feedlot CEOs, cattle producers and industry marketers. A new analysis argues the resulting science is focused on a very particular set of questions. @jesslsr.bsky.social reports:
Part of ‘the Family’: When the Beef Industry Mentors Climate Scientists
A growing body of research scrutinizes how the meat industry can shape scientific research.
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"Let the truth be shown!" @jesslsr.bsky.social says consumers deserve full transparency about what happens on farms and at slaughterhouses, and says efforts to silence whistleblowers undermine public trust. Where do you stand? 👀 FULL: rtrj.info/073026JSR 🎧 FULL: rtrj.info/073026 #aggag #ONpoli
It’s an odd thing to celebrate, the biggest opinion essay of my career, about the unravelling of animal protection in Canada. Ten years of work about the major wins and progress for animals in our country, only to see so much inaction and regression. www.theglobeandmail.com/opinion/arti...
Our laws reflect our values, so perhaps the question should not be what the Stampede says about Alberta, but what our willingness to accept this spectacle reveals about Canada. My latest for @torontostar-rss.bsky.social: www.thestar.com/opinion/cont...
New Alberta law exempts rodeo from cruelty offences as more horses injured at stampede
The Calgary Stampede has a long history dating back to 1886 as a celebration of Western ranching traditions and cowboy culture. It has since grown into one of the world’s
thestar.com
At the JBS Swift & Co slaughterhouse in Louisville, Kentucky, 10,000 pigs are slaughtered and processed every day. Now, a former employee has taken to social media to expose the working conditions at the pork plant.
What happens at Embryos on Snow and other genetics sales is a stark contrast to how meat and dairy are marketed today. @jesslsr.bsky.social reports: buff.ly/g5dcuGw
Inside the High-Tech World of Cattle Embryos on Snow
The genetics sales event, where embryos are sold for $200K, is a stark contrast to the ‘natural’ image the meat and dairy industry wants consumers to believe.
sentientmedia.org
Sentient’s @jesslsr.bsky.social speaks with @lpm.org about how the alleged conditions at a JBS Swift pork facility mirror other large scale food processing systems.
When a former employee went public on Instagram, it pulled back the curtain on one of Louisville's largest pork plants. In this segment of "Digging In," Sentient's @jesslsr.bsky.social joins @lpm.org to break down the allegations against the JBS Swift facility.
Shocker, Polievre and Rogan get it all wrong about beef and seed oils. When political leaders serve Canadians bull, we shouldn’t be expected to swallow it. My latest for Canada's @nationalobserver.com: www.nationalobserver.com/2026/05/13/o...
Poilievre serves up bull about beef on Rogan
Promoting beef and rejecting plant-based proteins and seed oils, subtly communicate alignment with broader anti-regulatory, anti-environmental and anti-animal rights positions, while often appearing t...
nationalobserver.com
Like collagen and tallow, gelatin has grown popular as part of the broader high-protein and “natural” wellness craze, gaining fuel from TikTok’s viral “gelatin trick” and “natural Botox.” @jesslsr.bsky.social reports: buff.ly/Inyugho
The ‘Gelatin Trick’ — Clean Image, Industrial Reality
Gelatin has made a comeback thanks to “natural” wellness trends, despite modest evidence for its effectiveness and ongoing concerns about where it comes from.
sentientmedia.org
A new analysis reveals that 98% of big meat and dairy companies make misleading statements about their environmental impact, a practice known as greenwashing. @jesslsr.bsky.social reports:
98% of Big Meat and Dairy Climate Claims Are Greenwashing
Analysis of 33 top global meat and dairy companies finds nearly all use misleading messaging and promote baseless ‘sustainable’ initiatives.
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Animal parts overflow throughout a JBS Swift pork plant, documented by a former employee who is blowing the whistle on conditions inside the slaughterhouse.
An employee walks through discarded animal parts inside Louisville’s JBS Swift slaughterhouse. He told Sentient that conditions at the plant mean workers were frequently “navigating in guts.”
At the JBS Swift & Co slaughterhouse in Louisville, Kentucky, around 10,000 pigs are slaughtered and processed every day. Former employee David Olmos Herrera spoke with Sentient and revealed what working conditions are like inside the plant. @jesslsr.bsky.social reports:
‘Navigating in Guts’: a Former Worker Exposes Conditions Inside Slaughterhouse
The whistleblower has posted footage from inside a JBS pork plant, showing broken equipment and a near-impossible working environment.
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you can opt out of participating in this system entirely and it feels so great! important story here by @jesslsr.bsky.social
Sentient@sentientmedia.org · 4mo agoAt the JBS Swift pork plant in Louisville, Kentucky, it is not uncommon for liquefied animal parts to overflow across the work zone, according to former employee David Olmos Herrera. He describes working there as “basically navigating in guts.”
Authorities say several dozen animal rights activists broke into a facility in Blue Mounds, Wisconsin on March 15. @jesslsr.bsky.social reports: buff.ly/V6U4IaT
Beagles Are Still Bred on Farms for Testing and Research, an Open Rescue Reveals
Authorities say several dozen animal rights activists broke into a facility in Blue Mounds, Wisconsin on March 15.
sentientmedia.org
Elanco Animal Health reported $1.14 billion in quarterly revenue, and its farm animal sector increased 17% year-over-year. @jesslsr.bsky.social reports:
Livestock Pharmaceutical Sales Still Booming Despite Public Health Concerns
Elanco Animal Health reported $1.14 billion in quarterly revenue, and its farm animal sector increased 17% year-over-year.
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After years of mounting focus on “natural” foods, Secretary of @hhsofficial.bsky.social Robert F. Kennedy, Jr. has helped elevate “real” as the latest buzzword. But what does it actually mean? @jesslsr.bsky.social explains:
The Government Wants You to Eat Real Food. But What Does That Actually Mean?
If industrialized processing is a marker for ‘not real’ food, how can industrialized meat fall under the designation of ‘real’?
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Within animal farming there are some permitted practices that aren’t all that different from the horrific acts committed in that Winnipeg apartment. My latest for @winnipegfreepress.com: www.winnipegfreepress.com/opinion/anal...
Opinion: Selective outrage and animal cruelty
winnipegfreepress.com
The MAHA movement wants you to believe that simply swapping your steak for a “regenerative” cut is a path to greater health. But here’s why their claims should be taken with a grain of salt.
Upcoming workshop! Harnessing the Media for Animal Advocacy: Letters to the Editor & Op-Eds with @jesslsr.bsky.social Learn how to use media writing as a powerful tool to help animals. 🗓️ Wednesday, February 11, 2026 🕐 6:00 - 7:30 PM ET ✅ Register 👉 bit.ly/4qtlMeN
While horse slaughter has ceased within the United States itself, the slaughter of American horses for meat has not. It has simply shifted across borders. @jesslsr.bsky.social reports:
American Horses are Still Being Slaughtered for Meat
83% of Americans oppose slaughtering horses for food, yet efforts to ban horse meat remain stalled.
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"Pass the peas and hold the propaganda 👇 @cape-acme.bsky.social
Jessica Scott-Reid@jesslsr.bsky.social · 6mo agoAmidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda. My latest for @thestar.com: www.thestar.com/opinion/cont...
I believe this is my 50th op-ed for the @thestar.com. Big thanks to editor Scott Colby for continuously seeing worth in the stories that I write, and trusting in the opinions that I share. Here’s to 50 more!
Jessica Scott-Reid@jesslsr.bsky.social · 6mo agoAmidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda. My latest for @thestar.com: www.thestar.com/opinion/cont...
Amidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda. My latest for @thestar.com: www.thestar.com/opinion/cont...
Amid U.S. food wars, Canada’s guide stays true to science and sustainability
Amidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda.
thestar.com
Meat was everywhere in 2025, but let’s take a closer look at why the once scrutinized protein source charged with compromising health, climate and animal welfare became cool again.
Ground squirrels need further reprieve from city’s cruel plan. My latest for @winnipegfreepress.com: www.winnipegfreepress.com/opinion/anal...
Opinion: Ground squirrels need further reprieve from city plan
Do you remember last year, when the City of Winnipeg wanted to gas ground squirrels to death in their homes because they dig holes in parks and fields?
winnipegfreepress.com
Sounds legit. meatingplace.com/newly-releas...
Newly Released Dietary Guidelines Praised by Meat, Poultry Industry
Meat industry leaders welcomed USDA’s release of the Dietary Guidelines for Americans 2025-2030, which encourages consumers to “prioritize protein at every meal.” The guidelines — which Health and Hum...
meatingplace.com
