New article out new in Creator & Influencer Studies: Breadwinner or breadmaker: analyzing contradictions in tradwife creators’ entrepreneurial labor, political ideology, and digital self-presentation. link.springer.com/article/10.1...
Breadwinner or breadmaker: analyzing contradictions in tradwife creators’ entrepreneurial labor, political ideology, and digital self-presentation - Creator and Influencer Studies
A portmanteau of “traditional” and “wife,” the online “tradwife” trend evokes “traditional” values, religious faith, and antifeminism. Some have amassed sizable—and profitable—followings as content cr...
link.springer.com