Jonathan Hoefler

@jonathanhoefler.com

Man of letters. 🔤 Hoefler&Co Founder & Director Emeritus 🎬 Netflix “Abstract,” S02 E06 jonathanhoefler.com

In December, I casually sent a vacation photo to Paul Lukas, a friend and fellow obsessive, because it had an inverted “H” that I knew would give him a giggle, or vex him, or both. Two months later, amazingly, these 2,000 words: www.inconspicuous.info/p/h-bomb-a-f...

H-Bomb: A Frank Lloyd Wright Typographic Mystery

The famed architect made a surprising error on one of his most notable buildings — or did he? A deep dive to uncover the truth.

inconspicuous.info

The US immigrant population generated more in taxes than they received in benefits from all levels of government every year from 1994 to 2023. The Cato study provides the first-ever 30-year analysis of the fiscal effects of immigration on government budgets. https://ow.ly/jy8a50Y8kM3

Bild

While the pasty incels who work the federal agencies continue to churn out feeble, bloodless AI pastiches of Axis propaganda, here’s how a living breathing artist powerfully invokes design history. This is by illustrator Emily K in South Philly, a free poster-sized download on her website: →

Bild

Journalists, when you write that someone is “her generation’s Elphaba” or whatever, please know that I want to smack you just as hard as I did twenty years ago when you wrote that someone was “their generation’s Dumbledore” or whatever.

James Mosely's series of lectures on the history of letterforms were delivered every year to students in the Department of Typography and Graphic Communication at the University of Reading. These were recorded in 2020-21, and are now available for everyone to watch: www.youtube.com/playlist?lis...

James Mosley's History of Letterforms - YouTube

James Mosley’s lectures on the history of letterforms were delivered in the Department of Typography & Graphic Communication over many years. They represent ...

youtube.com

There’s going to be a printed 12th Edition of the Merriam-Webster Collegiate Dictionary! Even if you’re living that digital life, you should order one, for the splendid and thought-provoking delight of opening to a random page and seeing something unexpected. → hflr.io/mw12

A page from the 12th edition of the Merriam-Webster Collegiate Dictionary, charmingly including a little tableau of BIRD HEADS.

The greatest gift I have ever received has been the introduction to the *millions* of people around the world who’ve sharpened their love of letterforms through my episode of “Abstract” on Netflix. This morning, a lovely email from a complete stranger in Krefeld, Germany — thanks, Melissa!

Bild

It really might be time to let all the tech CEOs fulfill their ambition of building an extra-territorial tax haven island where they can all go and live together, allowing the rest of us some peace and quiet, or at least the ability to take them out with a single naval bombardment

Anil Dash@anildash.com · last yr.

A bunch of tech CEOs are talking about being “AI-first”, the latest in a series of CEO fads like “return to office”, “founder mode” and “pivot to full fascism”. This one’s weird, though, because it only makes sense if… none of their workers are great at their jobs. anildash.com/2025/04/19/a...

I don’t know what chance or fate led me tonight to rewatch The West Wing S05 E16, “Eppur Si Muove,” but my god did it hit like a ton of bricks. American scientists, 2025. The scientists.