His ego has to resort to this because even red hats are pushing back against "AI" (cameras, datacenters, etc.), but he's fully endorsed it. He can't backtrack, because he can't admit to being wrong, but he also psychologically can't handle backing a losing horse... ...so he just renamed the horse.
Trump: "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY! President DONALD J. TRUMP"