Dr Kasey Symons
@kaseysymons.bsky.social
Sports fan. Writer. Book lover. Lecturer of Communication - Sports Media at Deakin University in Melbourne/Naarm. Co-founder of Siren Sport. She/Her
I had the chance to contribute some thoughts about the marketing of women's sport to @theageaustralia.bsky.social - love that this topic is getting more attention! www.theage.com.au/sport/the-wn...
The WNBA is shattering records. Is women’s sport in Australia falling behind?
The WNBA’s skyrocketing popularity and a staggering presence on social media is an accumulation of what many people in women’s sports spaces have been dreaming about for years.
theage.com.au
So fun to chat #SportsMedia, #Influencers, #ContentCreators, and #WomensSports #Fandom with team for the @deakinuniversity.bsky.social 'Ever Wondered?' series! I could talk about these topics for days! So well done to the team for editing this down! www.youtube.com/watch?v=XDY3...
Have you Ever Wondered how social media influencers are changing sport culture and fandom?
YouTube video by Deakin University
youtube.com
Join us next week for a free #WomenInSport webinar for Social Sciences Week ⚽ We will be discussing our @deakinuniversity.bsky.social x @news.abc.net.au Elite Women in Sport Survey findings and the current state of play for #WomensSport 🏏 socialsciencesweek.org.au/event/reimag...
Reimagining Women’s Sport in Australia: Changes and challenges
Join experts in women’s sport for an online conversation about the current state of women’s sport in Australia. Recent decades have seen significant advances in women’s professional sport in Australia...
socialsciencesweek.org.au
MAKING THE GROUNDSWELL 📢🏉 Celebrating 10 years of #AFLW storytelling with the amazing @makingthecall.bsky.social team who are brilliant at community building and bringing people together. See you in the Outer this season! Go footy!
Football book recommendations? We've got 'em! ⚽ 📚 Fun to pick a couple of football reads for @aunz.theconversation.com! But so hard to choose just two! Hit me up if you want more - I can go on and on! theconversation.com/cant-get-eno... #SportsWriting #FootballWriting #SportsJournalism
Can’t get enough of the World Cup? Here are the best books about soccer – chosen by experts
Writers have long sought to understand the magic and meaning of soccer. Here are some books to savor.
theconversation.com
Do men and women experience sports fandom differently? Inspired by a conversation with @kaseysymons.bsky.social, I explore whether women’s sports are reshaping fan culture. Read here: sportemotions.co/f/does-gende... #SportsFandom #WomenInSports #SportsCulture
Does Gender Shape Sports Fandom?
One of the things I’ve noticed over the years at sporting events is that crowds often feel different depending on who is in them.
sportemotions.co
Are sports becoming more inclusive — or just changing who feels comfortable participating? @kaseysymons.bsky.social explains how women’s sports are creating new kinds of fan spaces and challenging traditional sports culture. Listen: www.youtube.com/watch?v=xP_d... #WomenInSport #AFLW #WNBA #PWHL
Gender & Sports Fandom - Interview with Kasey Symons
#WomenInSports #SportsCulture #SportsMedia #GenderAndSports #AFLW #FanCulture #SportsResearch In this episode of the SportEmotions podcast, I speak with Kasey Symons, Lecturer in Communication…
youtube.com
🫶 New Paper 🫶 This was a really fun one to write, and was an interesting writing process to reflect on some of the sports and pop culture spaces I've been in the last few years... and all the friendship bracelets I made! #TaylorSwift #NFL #Swifite www.tandfonline.com/doi/full/10....
Feminised fandom in a hypermasculine arena: a Sporty-Swiftie autoethnography
Taylor Swift’s presence at National Football League (NFL) games to support her partner Kansas City Chiefs tight end Travis Kelce has drawn significant interest from sport media and organisations si...
tandfonline.com
“Men’s sport fandom is often a ‘come as you should be’ environment, while women’s sport fandom can feel more like ‘come as you are.’” Great insight from @kaseysymons.bsky.social on the latest SportEmotions podcast episode. Listen: www.youtube.com/watch?v=xP_d... #WomenInSports #SportsFans #AFLW
Gender & Sports Fandom - Interview with Kasey Symons
#WomenInSports #SportsCulture #SportsMedia #GenderAndSports #AFLW #FanCulture #SportsResearch In this episode of the SportEmotions podcast, I speak with Kasey Symons, Lecturer in Communication…
youtube.com
I just can’t resist buying random and cute sports merch ⚽️😅
We have to close this survey soon! If you've read any #SportsRomance books, we'd love to hear from you! Access the survey here: swinuw.au1.qualtrics.com/jfe/form/SV_... #SportFandom #SportsMedia #SportsLiterature #Romance
It’s important to stop and celebrate the wins in academia when the culture can often push you to move on quickly to the next thing. Was wonderful to spend the arvo with my co-authors and a hot chocolate reflecting on our latest @ijhs.bsky.social publication www.tandfonline.com/doi/full/10....
@deakinuniversity.bsky.social media release about our recent study: The ABC Elite Athletes in Australian Women’s Sport Survey led by Deakin University and ABC polled 152 current and recently retired athletes across 47 sports. Read more here: www.deakin.edu.au/about-deakin...
More coverage, same challenges: female athletes still fighting for fairness
A first-of-its-kind survey explored the state of women's sport through the perspectives of elite Australian athletes.
deakin.edu.au
Always love working with the Deakin University storytelling team and this time I'm sharing some thoughts about #Influencers and #SportsMedia 🤳 this.deakin.edu.au/culture/how-...
How influencers are changing sports culture and fandoms
As teams and leagues compete for the sporting market, will the rise of sports influencer culture change the game? Deakin’s Kasey Symons explains.
this.deakin.edu.au
New #Netball paper! Just published in @ijhs.bsky.social - ‘Here to Just Play’: Investigating the Violent Protests That Occurred in Melbourne During South Africa’s Netball Tour of Australia in 1970. www.tandfonline.com/doi/full/10....
‘Here to Just Play’: Investigating the Violent Protests That Occurred in Melbourne During South Africa’s Netball Tour of Australia in 1970
In 1970 the Victorian women’s netball team was caught up in the growing political storm of the anti-apartheid movement when, as part of a tour of Australia, the all-white South African netball team...
tandfonline.com
Great article that details and analyses the first 10 #AFLW seasons and the importance of the counter-narratives created by fans. www.tandfonline.com/doi/full/10.... 👏 @kaseysymons.bsky.social
Strong Willed Women: Ten Seasons of the Australian Women’s Football League and the Fans Who Have Shaped It
On February 3, 2017, the inaugural Australian Women’s Football League (AFLW) match marked a historic moment in Australian Rules football. In 2025, the league entered its tenth season – an important...
tandfonline.com
We have to close this survey soon! If you've read any #SportsRomance books, we'd love to hear from you! Access the survey here: swinuw.au1.qualtrics.com/jfe/form/SV_... #SportFandom #SportsMedia #SportsLiterature #Romance
Sunday arvo at the women being awesome aquarium 🏒🐠 2026 AWIHL Finals 🥇
💕 Attention sports romance readers 💕 We'd love to hear from you! If you’ve just read one #SportsRomance book (maybe Heated Rivalry??) or have been reading them for years, we’d love you to complete our survey and please share with your networks! swinuw.au1.qualtrics.com/jfe/form/SV_...
Some ⚽️ themed 💅 for a special guest lecture I’m delivering next week - stay tuned!
Thanks Marnie Vinall for speaking to me about the rise of influencer culture and changing sports fandoms at the #AusOpen. This is a great piece looking at the nuances of this space and reflecting on new audiences, but also how we still maintain the heart of the sport 🎾 www.abc.net.au/news/2026-01...
Influx of influencers leaves tennis fans frustrated at Australian Open
Many long-time tennis fans have levelled some frustration at the influx of influencers who have descended on Melbourne Park, as they battle long lines, overcrowding and increased ticket prices.
abc.net.au
Want some sports mascot chat, I got you 🦄 Loved joining ESPN's The Far Post Pod to discuss one of my obsessions, mascots! We looked at the launch of Naara, the first ever mascot created for an AFC Women's Asian Cup - have a listen! open.spotify.com/episode/3AK6...
The Far Post Explains: Naara
open.spotify.com
Some #HeatedRivalry thoughts from me for @australia.theguardian.com - can’t stop thinking about this show!!!
Guardian Australia@australia.theguardian.com · 10mo agoWhat Australian sport can learn from queer ice hockey hit Heated Rivalry
Our book is out in the world 🎉 'Contemporary Literary Sports Journalism: Histories, Futures and the Contests in Between' has been published and I am so excited to share it! Find out more here: link.springer.com/book/10.1007...
Loved seeing Australian queer sports romances highlighted in this Heated Rivalry piece by my colleague @kaseysymons.bsky.social !
Heated Rivalry and sports romance genre can teach lessons about queer inclusion
Heated Rivalry has become a massive global hit, but can the steamy ice hockey romance, and other queer love stories, help create more inclusive spaces in the real sporting world?
abc.net.au
Another #HeatedRivalry piece! This one for ABC Sport 🏒 I connected with Australian romance writers for their reflections on what we can learn to make sport more inclusive. I spoke to Darcy Green (After the Siren) and Clare Fletcher (Love Match) - check them out! www.abc.net.au/news/2026-01...
Heated Rivalry and sports romance genre can teach lessons about queer inclusion
Heated Rivalry has become a massive global hit, but can the steamy ice hockey romance, and other queer love stories, help create more inclusive spaces in the real sporting world?
abc.net.au
More #HeatedRivalry content from me and Fi! Here are some reflections for @theguardian.com on how Australian sport might be able to learn some lessons from the show to be more inclusive #SportsRomance 🏒 www.theguardian.com/sport/2026/j...
What Australian sport can learn from queer ice hockey hit Heated Rivalry
The series challenges the hyper-masculine culture that often dominates men’s sport – and proves the power and potential of LGBTQI+ stories
theguardian.com
