An important point. Small effects may reflect what was tested, not the limits of behaviour change interventions. We also need to examine whether the selected methods were appropriate, their conditions for effectiveness were preserved and the intervention was implemented as intended.
🎯 What should we expect from behavior change interventions? Growing evidence suggests that most behavior change interventions have small effects on behavior. I regularly hear fellow behavioral scientists understandably feeling discouraged by this. But should we be discouraged? Not necessarily.🧵