KimekoM

@kimekom.bsky.social

Senior writer @ Digiday As seen in: Adweek, The Atlanta Journal-Constitution, Andscape, Atlanta Magazine Professional yapper

This fellowship is one of the greatest things I've ever had the opportunity to do. I learned so much, pursued a project that otherwise would not have been possible, and love keeping up with the work the other fellows continue to do, too. Highly recommend applying for this:

The Carter Center@cartercenter.bsky.social · 6mo ago

Applications are now open for 2026-2027 Rosalynn Carter Fellowships for Mental Health Journalism! Apply by April 3 at https://mentalhealthjournalism.org/become-a-fellow/.

When Elon Musk bought X, the algorithm became a political battleground. With U.S. ownership of TikTok looming, creators worry the same thing could happen again — this time to the “secret sauce” that makes TikTok. If politics shapes algorithms, what happens to culture? digiday.com/marketing/ti...

TikTok’s U.S. ownership shift raises creator concerns over algorithm changes

TikTok influencers and creators brace for changes to the algorithm as U.S. firms plan to take control of the algorithm.

digiday.com

Meta’s aiming to fully automate ads with AI by 2026 — and creative agencies aren’t exactly shocked. Many are already using AI tools. But questions around job displacement, creative control, and the agency’s evolving role still loom large. I dug into it for @digiday:

Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off

Meta’s AI tools aim to automate ad creation by 2026. Creative agencies aren’t surprised—but they are preparing for what’s at stake.

digiday.com

TikTok’s deadline is quickly approaching. There are multiple buyers, competition from Pinterest, Snap and Meta and it’s unclear if Trump will extend that deadline again. This time, the TikTok ban has left more questions than answers. What we know so far on the @digidaymedia.bsky.social podcast:

TikTok ban looms closer, leaving more questions than answers in its wake

The halfway point for the looming TikTok ban has passed. What's next for advertisers, creators and marketers?

digiday.com

After Pinterest's first billion-dollar revenue quarter, I sat down with Chief Revenue Officer Bill Watkins to talk about how Pinterest pulled off its play for ad dollars. (Spoiler alert: They banked on performance/lower funnel ad offerings to drive what advertisers care about, which is sales.)

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

Pinterest's is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.

digiday.com

I've recently been informed that the car brand Hyundai is pronounced hun-day, like Sunday, and not hi-yun-day, as I've been saying it for the past 30 years.

New: The FTC was set to tackle "surveillance pricing" and "surveillance wages" before Trump took office. Now consumer and worker advocates are taking the battle to the states instead—and four have already introduced bills to ban the practices: wapo.st/4iacqAZ (w/ @laurenkaorigurley.bsky.social)

Analysis | States eye bans on ‘surveillance pricing’ that exploits personal data

Democratic lawmakers in California are latest to try outlawing personalized pricing amid a nationwide push by consumer protection advocates.

wapo.st

what are things you do to be more whimsical? every year on new year's day, i tell the same joke and say "i haven't showered since last year." anytime i edit a story and send it back to my editor, i say "see if this shoe fits better."

Diversity seems to be the Boogeyman in the DEI shitstorm. But if everyone backs away from the 'D' in DEI, that leaves a watered-down version of past commitments to diversity, equity and inclusion. My latest for @digidaymedia.bsky.social here:

'The D-word is the most problematic': Why diversity could soon be stripped from DEI values and branding

Marketers say it might be time to rebrand what DEI stands for as backlash to the values that the strategies once upheld continues.

digiday.com

"I loved who I became when I baked: a calmer, more precise person who turned raw ingredients into gold. Why, then, did baking seem to make me closer to something I didn’t understand and wasn’t sure I wanted to become, which was a wife?"

A Fantasy of Domesticity: Why We’re Drawn to the False Promise of the Tradwife

When I left New York City last September to live upstate with a man, I immediately began baking. The first loaf cake I made was terrible: eggy, over-mixed; its one redeeming quality was the layer o…

lithub.com

If you are someone who works in communications, you should absolutely have your phone number in your email signature. Even if it's just a Google Voice number, you have to give folks an alternative way to contact you during business hours.

Google's third-party cookie phase-out is less of a "long kiss goodnight" and more of a slow, but somehow never-ending death. So if Google's cookie phase-out ever comes, Mars' chief brand officer Rankin Carroll says the snack company has two alternatives: partnerships and, of course, AI.

If Google's cookie phase-out ever comes, here's what a cookie-less future looks like for Mars' chief brand officer Rankin Carroll

As the future of third-party cookies remains rather ambiguous, Mars has started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future.

digiday.com

Super Bowl spots seem to be going the way of seasonal marketing, rolling out earlier and earlier each year. This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame? @kristinam.bsky.social answers that in this week's Marketing Briefing:

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.

digiday.com

Just saw Kars4Kids take a shot at Drake, following Kendrick's Super Bowl halftime show. Duolingo, I get. Kars4Kids? A nonprofit car donation organization?! ENOUGH.

“How did we fumble remote work so badly?” The sexy answer is middle managers and people who hate their families wanted a return to office. Maybe. But also, there’s an entire ecosystem that is built around in-office work and the commute. In other words, money was at stake.

So many people thought TikTok would be the so-called second screen for the Super Bowl last year, replacing X. Then came the TikTok ban. I talked to marketers and strategists to see what becomes the second screen this year, and it seems there's no definitive answer.

Social media fragmentation exposes cracks forming in Super Bowl second screen plans

Between the TikTok ban and turbulence on Elon Musk's X, marketers seem unsure of this year's definitive Super Bowl second screen.

digiday.com

Macy's has abruptly ended its tuition-free college program for employees less than three years after it launched. Shows how much the landscape has changed for retail workers over the last few years—companies no longer feel the need to offer these perks. www.modernretail.co/operations/m...

Macy's ends program that offered tuition-free college degrees to employees

Macy's is ending a program that provided college degree programs and other educational courses to its employees at no cost.

modernretail.co

Adding “I don’t know if it’s true or not” before sharing something doesn’t absolve you of spreading misinformation or disinformation. Either confirm with a legitimate news site or simply don’t share if you’re unsure.

Linear TV is dying and marketers seem to think sports is the last man standing. That means there's a gold rush and it's getting harder for ads to stand out, even for a massive brand like Verizon. I caught up with Verizon's VP of partnerships Nick Kelly to talk about how they're adjusting.

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

It’s getting more difficult for brands to stand out from one another as more advertisers flock to sports marketing, even one as big as Verizon.

digiday.com